返回到 International Marketing & Cross Industry Growth Capstone Project
學生對 延世大学 提供的 International Marketing & Cross Industry Growth Capstone Project 的評價和反饋
52 個評分
課程概述
This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following:
1. Situation Analysis for their chosen company or brand.
2. Marketing Mix Analysis for their chosen company or brand.
3. Cross Country Innovation Plan when expanding abroad.
4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry.
All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment.
篩選依據：
1 - International Marketing & Cross Industry Growth Capstone Project 的 10 個評論（共 10 個）
創建者 Johannes B W
•2016年9月7日
創建者 Soraia M
•2020年9月22日
創建者 Phan T A
•2016年9月3日
創建者 KOLLA B S
•2020年7月4日
創建者 Kingsley T L
•2020年9月25日
創建者 Van A N T
•2022年9月4日
創建者 Diego A P G
•2017年5月25日
創建者 Sachin P
•2021年7月13日
創建者 Babu
•2017年8月17日
創建者 Elizabeth N C
•2021年10月16日
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