Chevron Left
返回到 International Marketing & Cross Industry Growth Capstone Project

學生對 延世大学 提供的 International Marketing & Cross Industry Growth Capstone Project 的評價和反饋

4.7
星
48 個評分
•
9 條評論

課程概述

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment....
篩選依據：

1 - International Marketing & Cross Industry Growth Capstone Project 的 9 個評論（共 9 個）

創建者 Johannes B W

•
2016年9月7日

Excellent Course and I highly recommended for those who want to have a professional career in Marketing. This course is open to anyone who wants to study International Marketing & Cross Industry Growth. I have a conviction the Marketing Analysis method in this course can be used by anyone to analyze Current Industries and Future Industries in any countries in the world.

創建者 Soraia M

•
2020年9月22日

Excellent course! Perfect to wrap up all the contents that were taught on the others five courses that complete the current specialization. Thank you Professor Dae for your amazing work and also your coworkers that helped you to bring this course to us.

創建者 Phan T A

•
2016年9月3日

very great course

and its me again

my online certificate

https://www.coursera.org/account/accomplishments/specialization/certificate/9X5VDS8QTGKG

https://www.coursera.org/account/accomplishments/specialization/9X5VDS8QTGKG

創建者 KOLLA B S

•
2020年7月4日

Wonderful Course and Extraordinary instructor

創建者 Kingsley T L

•
2020年9月25日

Very difficult but worth it

創建者 Diego A P G

•
2017年5月25日

Excelente

創建者 sachin p

•
2021年7月13日

good

創建者 Babu

•
2017年8月17日

Looking forward to applying what I have learnt. This was indeed an interesting journey into acquiring knowledge and different perspectives in Marketing.

創建者 Elizabeth N C

•
2021年10月16日

Give key points in practice so that this works in the area of international marketing

Coursera Footer

開拓職業生涯或促進職業發展

瀏覽熱門主題

熱門課程和文章

在線獲得學位或證書

Coursera

社區

更多

隨時隨地學習
通過 App Store 下載通過 Google Play 獲取
Placeholder