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學生對 延世大学 提供的 International Marketing Entry and Execution 的評價和反饋

275 個評分
43 條評論


This will be part 2 of a two-series foundation courses for the Specialization: International Marketing & Cross Industry Growth. This course will dive in more deeply into consumer science investigation, B2C marketing, International Marketing Entry, Targeting, Positioning, International Product, International Promotion, International Place and International Price. The last set of classes will discuss seven new ways to innovate in International Marketing that all start with the letter "S" and hence will be called the 7S International Marketing Innovation. There will be a heavy emphasis on how companies can incorporate CCCI Innovation, i.e. Cross Country and Cross Industry Innovation in marketing. After you successfully complete this course learners will obtain the following outcomes: (1) from a business to consumer standpoint (B2C), learn how to approach consumers as science investigators. (2) an understanding of how to enter international markets, select targets and position their brands. (3) achieve deeper insights into the core meaning of international marketing elements, i.e. product, promotion, place, and price in the international marketing context, and their inter-element relationships with each other. (4) acquire new thinking about innovating in marketing with the 7S approach: social, small, simple, skip, sports, screen, and set marketing with cross-country and cross-industry innovation implications....



Really loved the course, especially the professor. He provided very valuable insights. I hope to attend his sessions in person.


Very abundant amount of information was provided in terms of International Marketing strategies (7S).


26 - International Marketing Entry and Execution 的 40 個評論(共 40 個)

創建者 Diego A P G



創建者 Swapneel D



創建者 홍현기



創建者 Andrea M B P


I think this course was very helpful, but in my opinion the topics covered were a little too varied and some explanations were too vague for me to understand some concepts clearly. I also think it was interesting that many examples were from Asia, and this gave me a deeper sense of understanding for a market that is a little unknown for me.

創建者 Soraia M


It was an excellent course, specially for the clear perception it had given me about marketing concepts. But on the last week, I found barely confusing because of Cross Country and Cross Industry explanation. I believe its should be a little bit more extensive explanation and not fast.

創建者 Xiwen Q


4P theories is applied in cross country cross industry analysis. I think it is very innovative and easy to apply. Wish you could enjoy the course!

創建者 Sushmitha S


Some concepts seemed ambigous but overall great course and a very enthusiastic and amazing professor !

創建者 Jordan G


It's more based on people that knows marketing!!

創建者 Paula A G


Excellent course!

創建者 Md. T H B


The voice accent of the instructor should be improved. the examples should be more explanatory and visualized with photos or any visuals. The way of presentation was boring and not engaging.

創建者 Minhaj M


The course is good. It will be very much helpful if the instructors delivery of speech is more spontaneous.

創建者 Elizabeth N C


More clarity in some lesson examples is very fast

創建者 Andrew Y S L


Same like the previous course, a bit simple

創建者 nuttaphol m



創建者 Adithya R


The English was too complicated! wish it was simple!!!!!