課程信息
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第 5 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為6 小時

建議:3 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English), 西班牙語(Spanish), 中文(簡體)
User
學習Course的學生是
  • Marketers
  • Engineers
  • Software Engineers

您將獲得的技能

Sports MarketingMarketing By MediumMarketingEducational Entertainment
User
學習Course的學生是
  • Marketers
  • Engineers
  • Software Engineers

第 5 門課程(共 6 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:3 weeks of study, 2-3 hours/week...

英語(English)

字幕:英語(English), 西班牙語(Spanish), 中文(簡體)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 3 小時

Sports Marketing

11 個視頻 (總計 93 分鐘), 5 個閱讀材料, 2 個測驗
11 個視頻
1.1 Introduction to Course1分鐘
1.2 What is Sports Marketing Part 17分鐘
1.3 What is Sports Marketing Part 27分鐘
1.4 Fan Marketing12分鐘
1.5 Influence Marketing: Sports7分鐘
1.6 Storytelling in Sports Marketing10分鐘
1.7 Sports Sponsorship Part 16分鐘
1.8 Sports Sponsorship Part 29分鐘
1.9 Expert Interview with John Davis, Duke University7分鐘
1.10 Expert Interview with Josh Mora, Full Sail University18分鐘
5 個閱讀材料
Syllabus10分鐘
Let's Connect on Social Media10分鐘
Slides10分鐘
Recommended Reading on Noon Nopi10分鐘
References10分鐘
2 個練習
Practice Quiz10分鐘
Week 1 Graded Quiz20分鐘
2
完成時間為 3 小時

Entertainment Marketing

10 個視頻 (總計 93 分鐘), 3 個閱讀材料, 2 個測驗
10 個視頻
2.2 Show Business Marketing10分鐘
2.3 Creating Creative Content Part 18分鐘
2.4 Creating Creative Content Part 26分鐘
2.5 Virtual Reality and Over the Top Part 16分鐘
2.6 Virtual Reality and Over the Top Part 27分鐘
2.7 Entertainment Branding Part 16分鐘
2.8 Entertainment Branding Part 28分鐘
2.9 Viral Marketing9分鐘
2.10 Expert Interview with Woo Jin Kim, YG Entertainment18分鐘
3 個閱讀材料
Slides10分鐘
Recommended Reading on Marketing Strategy.10分鐘
References10分鐘
2 個練習
Practice Quiz10分鐘
Week 2 Graded Quiz20分鐘
3
完成時間為 3 小時

Cross Country & Cross Industry Innovation in Sports and Entertainment Marketing

11 個視頻 (總計 91 分鐘), 2 個閱讀材料, 1 個測驗
11 個視頻
3.2 Cross Country Entertainment Part 17分鐘
3.3 Cross Country Entertainment Part 26分鐘
3.4 Cross Industry Sports9分鐘
3.5 Cross Industry Entertainment Part 18分鐘
3.6 Cross Industry Entertainment Part 28分鐘
3.7 Interview with Jörg Dietzel, Audi Part 111分鐘
3.8 Interview with Jörg Dietzel, Audi Part 28分鐘
3.9 Interview with HyeongKeun Kang, adidas Part 18分鐘
3.10 Interview with HyeongKeun Kang, adidas Part 211分鐘
Instructor's Thank You12
2 個閱讀材料
Slides10分鐘
References10分鐘
1 個練習
Final Quiz40分鐘
4.6
30 個審閱Chevron Right

38%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

來自International Entertainment and Sports Marketing的熱門評論

創建者 LLMar 12th 2017

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

創建者 JMJun 17th 2016

Dae Ryun Chang is wonderful! I really enjoyed his videos. It was easy to understand easy to follow and all connected. I really enjoyed this course! Thank you!

講師

Avatar

Dae Ryun Chang

Professor of Marketing
School of Business

關於 延世大学

Yonsei University was established in 1885 and is the oldest private university in Korea. Yonsei’s main campus is situated minutes away from the economic, political, and cultural centers of Seoul’s metropolitan downtown. Yonsei has 3,500 eminent faculty members who are conducting cutting-edge research across all academic disciplines. There are 18 graduate schools, 22 colleges and 133 subsidiary institutions hosting a selective pool of students from around the world. Yonsei is proud of its history and reputation as a leading institution of higher education and research in Asia....

關於 国际营销与跨行业发展 專項課程

This Specialization covers marketing concepts but, more importantly, emphasizes the need by companies and individuals to think openly across international markets and industries for new ideas or expansion. This is summarized as "Cross Country & Cross Industry" Innovation, or CCCI in short. The first two courses will establish the core foundations and then the last three courses will elaborate on major global industry clusters: course 3 on B2B, course 4 on Healthcare and Hospitality, and course 5 on Sports and Entertainment. The capstone will require learners to develop a new product using knowledge learned from at least 2 industries....
国际营销与跨行业发展

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