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學生對 延世大学 提供的 International Entertainment and Sports Marketing 的評價和反饋

4.7
384 個評分
92 條評論

課程概述

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....

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WN
2021年2月3日

Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.

LL
2017年3月11日

Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!

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76 - International Entertainment and Sports Marketing 的 92 個評論(共 92 個)

創建者 Badr A

2020年4月20日

It was great, simple and clear.

創建者 Montisa C

2020年4月21日

Easy to follow and understand.

創建者 Arjun S

2017年5月27日

Educational but repetitive.

創建者 Gianfranco M R

2016年8月30日

amazing course

創建者 Pratik D

2019年9月22日

okay

創建者 Ugo O

2018年3月23日

Structure was good. I learned a few things, although I already had experience in Sports Marketing.

One thing I didn't like was the introduction of seemingly complicated concepts to explain simple ideas. For instance: Noon Nopi seems like a "buzzword" to convey the *very* basic idea of adapting to the audience and context.

Also, most of the content from the Viral Marketing, AR/VR and Influence chapters are just common sense. These parts weren't challenging enough, to be honest. And I believe anyone who has lived in the digital era will feel the same.

Also - this is be a very minor issue - the Professor's body language seems to be "overdone". It feels wrong. In case it isn't natural for him to point at the audience/camera, maybe he shouldn't do it. But please, professor, don't take it personally, it was a very minor issue. And I don't think I could do a better job :)

I really liked the expert interviews. Especially those with John Davis, and the Audi Korea Head of Marketing. Good structure. Good answers. Lots of takeaways.

創建者 Deleted A

2018年6月1日

Quite complete in terms of topics but really suitable for people with already big knowledge in marketing and in sports & entertainment. was expecting more depth and more methodologies that would apply to specific marketing objectives.

創建者 Matteo T

2020年4月22日

The arguments of the course are very basic under some aspects but it's very helpful to obtain the fundamentals of entertainment

創建者 Gowtham R

2021年4月16日

It wasn't very good. Sure, I learned a bit, but it was not what I was expecting. The content lacked depth.

創建者 Fardeen A

2020年4月16日

The concepts are clear but lack of practical assignments means it can be forgotten easily

創建者 Jonathan G

2016年6月12日

Repetitive and surprisingly dry course.

創建者 AngieShi

2017年2月12日

inspiring, easy to absorb

創建者 Abhishek D P

2020年9月22日

Good

創建者 Shariful A

2020年5月31日

The instructor just reads out the slides which shows the minimal effort that was put into preparing the course. The videos were pretty much of no use to me. The only key takeaways from this course were the content of the slides. I browsed through the internet in order to understand the topics because the instructor was not clear enough in his lectures.

創建者 Florencia

2020年4月8日

Super basic. Descriptive with not real insights.

Does not help to think in strategic terms, over simplify the business aspect and share common knowledge of things that any user/ audience know without studying.

創建者 Md. T H B

2020年10月10日

Complete waste of time!

創建者 Rohit k s

2019年8月18日

not good