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學生對 延世大学 提供的 International Entertainment and Sports Marketing 的評價和反饋

395 個評分
95 條評論


This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style)....



Big thanks to Prof Dae Ryun Chang for the creative explanation of this course, which I enjoyed very much. Also, I loved the interviews very informative course and I totally recommentd it.


Thank you professor, it really make sense. The lecture structure is very clear and given examples are helpful to get better understanding. Also the interviews are insightful!


76 - International Entertainment and Sports Marketing 的 95 個評論(共 95 個)

創建者 Andrew Y S L


Would prefer more in depth and details

創建者 Abidu R


The course is good for beginners

創建者 Badr A


It was great, simple and clear.

創建者 Montisa C


Easy to follow and understand.

創建者 Arjun S


Educational but repetitive.

創建者 Gianfranco M R


amazing course

創建者 Pratik D



創建者 Ugo O


Structure was good. I learned a few things, although I already had experience in Sports Marketing.

One thing I didn't like was the introduction of seemingly complicated concepts to explain simple ideas. For instance: Noon Nopi seems like a "buzzword" to convey the *very* basic idea of adapting to the audience and context.

Also, most of the content from the Viral Marketing, AR/VR and Influence chapters are just common sense. These parts weren't challenging enough, to be honest. And I believe anyone who has lived in the digital era will feel the same.

Also - this is be a very minor issue - the Professor's body language seems to be "overdone". It feels wrong. In case it isn't natural for him to point at the audience/camera, maybe he shouldn't do it. But please, professor, don't take it personally, it was a very minor issue. And I don't think I could do a better job :)

I really liked the expert interviews. Especially those with John Davis, and the Audi Korea Head of Marketing. Good structure. Good answers. Lots of takeaways.

創建者 Deleted A


Quite complete in terms of topics but really suitable for people with already big knowledge in marketing and in sports & entertainment. was expecting more depth and more methodologies that would apply to specific marketing objectives.

創建者 Matteo T


The arguments of the course are very basic under some aspects but it's very helpful to obtain the fundamentals of entertainment

創建者 Elizabeth N C


Give key points in practice to make this work in the area of International Entertainment and Sports Marketing

創建者 Gowtham R


It wasn't very good. Sure, I learned a bit, but it was not what I was expecting. The content lacked depth.

創建者 Fardeen A


The concepts are clear but lack of practical assignments means it can be forgotten easily

創建者 Jonathan G


Repetitive and surprisingly dry course.

創建者 AngieShi


inspiring, easy to absorb

創建者 Abhishek D P



創建者 Shariful A


The instructor just reads out the slides which shows the minimal effort that was put into preparing the course. The videos were pretty much of no use to me. The only key takeaways from this course were the content of the slides. I browsed through the internet in order to understand the topics because the instructor was not clear enough in his lectures.

創建者 Florencia


Super basic. Descriptive with not real insights.

Does not help to think in strategic terms, over simplify the business aspect and share common knowledge of things that any user/ audience know without studying.

創建者 Md. T H B


Complete waste of time!

創建者 Rohit k s


not good