Week Four Summary

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From the course by 伦敦大学
International Business Capstone
27 ratings
伦敦大学
27 ratings
Course 6 of 6 in the Specialization International Business Essentials
From the lesson
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.

Meet the Instructors

  • Barry McCarthy
    Barry McCarthy
    Senior Teaching Fellow
    School of Management, UCL