課程信息
2,619

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為18 小時

建議:5 weeks of study, 5 hours per week...

英語(English)

字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為18 小時

建議:5 weeks of study, 5 hours per week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

The Business Plan

This week will focus on the business plan itself, including its formulation, implementation, and control....
15 個視頻 (總計 78 分鐘), 3 個閱讀材料, 3 個測驗
15 個視頻
The Business Plan | Introduction44
1.2 Layout of Plan4分鐘
1.3 Products and Services1分鐘
1.4 The Marketing Plan5分鐘
1.5 Products Review2分鐘
1.6 Customers Review5分鐘
1.7 Competitor Analysis5分鐘
1.8 Marketing Strategies4分鐘
1.9 Pricing6分鐘
1.10 Operational Plan12分鐘
1.11 Management and Organisation4分鐘
1.12 Financial Plan10分鐘
1.13 Appendices1分鐘
1.14 Refining The Plan8分鐘
3 個閱讀材料
Useful Links and References10分鐘
Glossary of Terms10分鐘
The Business Plan Template10分鐘
2 個練習
Reflective quiz4分鐘
Week One Quiz10分鐘
2
完成時間為 4 小時

Development of the Financial Statements for Business Planning

This week will include concepts such as the income statement, the balance sheet, and the cash flow statement....
15 個視頻 (總計 86 分鐘), 4 個閱讀材料, 1 個測驗
15 個視頻
2.1 Pricing part one10分鐘
2.2 Pricing part two9分鐘
2.3 Sales forecast 15分鐘
2.4 Cash forecast 15分鐘
2.5 Forecast examples 1 (Ian Speedy)12分鐘
2.6 The business cycle6分鐘
2.7 Accounting Concepts 14分鐘
2.8 Accounting concepts 2- Depreciation3分鐘
2.9 Example- Genius Ltd5分鐘
2.10 Example Genius Ltd Cash flow3分鐘
2.11 Income Statement3分鐘
2.12 Income Statement Solution5分鐘
2.13 Balance Sheet6分鐘
2.14 Balance Sheet Solution5分鐘
4 個閱讀材料
Sample Business Finance Scenario10分鐘
Sample Business Finance Scenario- Example Answer10分鐘
Sample Business Finance Scenario Two10分鐘
Sample Business Scenario Two- Answers10分鐘
3
完成時間為 2 小時

Internal Information for Business Planning

This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing. ...
6 個視頻 (總計 23 分鐘), 1 個測驗
6 個視頻
3.1- Classification of Costs4分鐘
3.2- Cost-Volume-Profit44
3.3- Breakeven Analysis | The Equation Method2分鐘
3.4- Breakeven Analysis | The Contribution Margin Method3分鐘
3.5- Further Aspects of Pricing11分鐘
4
完成時間為 3 小時

Having A Customer Focus

This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation....
12 個視頻 (總計 39 分鐘), 1 個測驗
12 個視頻
4.2- Factors Affecting Buyers' Behaviour3分鐘
4.3- Market Segmentation and Target Market2分鐘
4.4- Methods of Market Segmentation4分鐘
4.5- Marketing Aspects and Positioning1分鐘
4.6- The Marketing Mix | Seven Ps4分鐘
4.7- Marketing Mix | The Four Cs2分鐘
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4分鐘
4.9- Strategic Selection5分鐘
4.10- Prioritising Criteria4分鐘
4.11- Initial Selection of the "Best" Option2分鐘
Week Four Summary43
4.6
9 個審閱Chevron Right

50%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 AMJul 26th 2017

An excellent course to understand all the facets of management!

創建者 CCDec 14th 2017

Great and Informative course. Will definitely recommend.

講師

Avatar

Barry McCarthy

Senior Teaching Fellow
School of Management, UCL

關於 伦敦大学

The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk...

關於 International Business Essentials 專項課程

This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business. If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA. This Specialisation is endorsed by CMI....
International Business Essentials

常見問題

  • 注册以便获得证书后,您将有权访问所有视频、测验和编程作业(如果适用)。只有在您的班次开课之后,才可以提交和审阅同学互评作业。如果您选择在不购买的情况下浏览课程,可能无法访问某些作业。

  • 您注册课程后,将有权访问专项课程中的所有课程,并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中,您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容,可以免费旁听课程。

還有其他問題嗎?請訪問 學生幫助中心