關於此課程：The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI
此課程適用人群：
製作方： University of London
教學方： Barry McCarthy, Senior Teaching Fellow
School of Management, UCL
| 基本信息 | 課程 6（共 6 門，International Business Essentials Specialization ） |
| 承諾學習時間 | 5 weeks of study, 5 hours per week |
| 語言 | English |
| 如何通過 | 通過所有計分作業以完成課程。 |
| 用戶評分 |
授課大綱
第 1 週
The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
15 個視頻, 3 個閱讀材料, 1 個練習測驗
- Reading: Useful Links and References
- Reading: Glossary of Terms
- Reading: The Business Plan Template
- 視頻: The Business Plan | Introduction
- 視頻: 1.2 Layout of Plan
- 視頻: 1.3 Products and Services
- 視頻: 1.4 The Marketing Plan
- 視頻: 1.5 Products Review
- 視頻: 1.6 Customers Review
- 視頻: 1.7 Competitor Analysis
- 視頻: 1.8 Marketing Strategies
- 視頻: 1.9 Pricing
- 視頻: 1.10 Operational Plan
- 視頻: 1.11 Management and Organisation
- 視頻: 1.12 Financial Plan
- 視頻: 1.13 Appendices
- 視頻: 1.14 Refining The Plan
- Practice Quiz: Reflective quiz
已評分: Week One Quiz
已評分: The Business Plan | Part One
第 2 週
Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
15 個視頻, 4 個閱讀材料
- 視頻: 2.1 Pricing part one
- 視頻: 2.2 Pricing part two
- 視頻: 2.3 Sales forecast 1
- 視頻: 2.4 Cash forecast 1
- 視頻: 2.5 Forecast examples 1 (Ian Speedy)
- 視頻: 2.6 The business cycle
- 視頻: 2.7 Accounting Concepts 1
- 視頻: 2.8 Accounting concepts 2- Depreciation
- 視頻: 2.9 Example- Genius Ltd
- 視頻: 2.10 Example Genius Ltd Cash flow
- 視頻: 2.11 Income Statement
- 視頻: 2.12 Income Statement Solution
- 視頻: 2.13 Balance Sheet
- 視頻: 2.14 Balance Sheet Solution
- Reading: Sample Business Finance Scenario
- Reading: Sample Business Finance Scenario- Example Answer
- Reading: Sample Business Finance Scenario Two
- Reading: Sample Business Scenario Two- Answers
已評分: Case Study |Papy Ltd
第 3 週
Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
6 個視頻
- 視頻: 3.1- Classification of Costs
- 視頻: 3.2- Cost-Volume-Profit
- 視頻: 3.3- Breakeven Analysis | The Equation Method
- 視頻: 3.4- Breakeven Analysis | The Contribution Margin Method
- 視頻: 3.5- Further Aspects of Pricing
已評分: Business Plan | Part Two
第 4 週
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
12 個視頻
- 視頻: 4.2- Factors Affecting Buyers' Behaviour
- 視頻: 4.3- Market Segmentation and Target Market
- 視頻: 4.4- Methods of Market Segmentation
- 視頻: 4.5- Marketing Aspects and Positioning
- 視頻: 4.6- The Marketing Mix | Seven Ps
- 視頻: 4.7- Marketing Mix | The Four Cs
- 視頻: 4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
- Discussion Prompt: Boston Box- War Horses and Dodos
- 視頻: 4.9- Strategic Selection
- 視頻: 4.10- Prioritising Criteria
- 視頻: 4.11- Initial Selection of the "Best" Option
- 視頻: Week Four Summary
已評分: The Business Plan | Part Three
第 5 週
Organisational Structure
Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.
5 個視頻
- 視頻: 5.1- Choosing A Structure
- 視頻: 5.2- Types of Organisation
- 視頻: 5.3- Global Considerations
- 視頻: Closing Remarks
已評分: The Business Plan | Final Assessment
常見問題解答
運作方式
Coursework
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製作方
University of London
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
價格
| 購買課程 | |
|---|---|
| 訪問課程材料 | 可用 |
| 訪問評分的材料 | 可用 |
| 收到最終成績 | 可用 |
| 獲得可共享的課程證書 | 可用 |
評分和審閱
Great for businesses and startups.
Very constructif
the best course so far i attended
Enjoyed this course and the teacher.