The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study.
If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/.
This course is endorsed by CMI
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週
1The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
15 個視頻 （總計 78 分鐘）, 3 個閱讀材料, 3 個測驗
15 個視頻
The Business Plan | Introduction44
1.2 Layout of Plan4分鐘
1.3 Products and Services1分鐘
1.4 The Marketing Plan5分鐘
1.5 Products Review2分鐘
1.6 Customers Review5分鐘
1.7 Competitor Analysis5分鐘
1.8 Marketing Strategies4分鐘
1.9 Pricing6分鐘
1.10 Operational Plan12分鐘
1.11 Management and Organisation4分鐘
1.12 Financial Plan10分鐘
1.13 Appendices1分鐘
1.14 Refining The Plan8分鐘
3 個閱讀材料
Useful Links and References10分鐘
Glossary of Terms10分鐘
The Business Plan Template10分鐘
2 個練習
Reflective quiz4分鐘
Week One Quiz10分鐘
週
2Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
15 個視頻 （總計 86 分鐘）, 4 個閱讀材料, 1 個測驗
15 個視頻
2.1 Pricing part one10分鐘
2.2 Pricing part two9分鐘
2.3 Sales forecast 15分鐘
2.4 Cash forecast 15分鐘
2.5 Forecast examples 1 (Ian Speedy)12分鐘
2.6 The business cycle6分鐘
2.7 Accounting Concepts 14分鐘
2.8 Accounting concepts 2- Depreciation3分鐘
2.9 Example- Genius Ltd5分鐘
2.10 Example Genius Ltd Cash flow3分鐘
2.11 Income Statement3分鐘
2.12 Income Statement Solution5分鐘
2.13 Balance Sheet6分鐘
2.14 Balance Sheet Solution5分鐘
4 個閱讀材料
Sample Business Finance Scenario10分鐘
Sample Business Finance Scenario- Example Answer10分鐘
Sample Business Finance Scenario Two10分鐘
Sample Business Scenario Two- Answers10分鐘
週
3Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
6 個視頻 （總計 23 分鐘）, 1 個測驗
6 個視頻
3.1- Classification of Costs4分鐘
3.2- Cost-Volume-Profit44
3.3- Breakeven Analysis | The Equation Method2分鐘
3.4- Breakeven Analysis | The Contribution Margin Method3分鐘
3.5- Further Aspects of Pricing11分鐘
週
4Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
12 個視頻 （總計 39 分鐘）, 1 個測驗
12 個視頻
4.2- Factors Affecting Buyers' Behaviour3分鐘
4.3- Market Segmentation and Target Market2分鐘
4.4- Methods of Market Segmentation4分鐘
4.5- Marketing Aspects and Positioning1分鐘
4.6- The Marketing Mix | Seven Ps4分鐘
4.7- Marketing Mix | The Four Cs2分鐘
4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis4分鐘
4.9- Strategic Selection5分鐘
4.10- Prioritising Criteria4分鐘
4.11- Initial Selection of the "Best" Option2分鐘
Week Four Summary43
4.6
9 個審閱50%
通過此課程獲得實實在在的工作福利
熱門審閱
創建者 AM•Jul 26th 2017
An excellent course to understand all the facets of management!
創建者 CC•Dec 14th 2017
Great and Informative course. Will definitely recommend.
講師
Barry McCarthy
Senior Teaching FellowSchool of Management, UCL
關於 伦敦大学
The University of London is a federal University which includes 18 world leading Colleges. Our distance learning programmes were founded in 1858 and have enriched the lives of thousands of students, delivering high quality University of London degrees wherever our students are across the globe. Our alumni include 7 Nobel Prize winners. Today, we are a global leader in distance and flexible study, offering degree programmes to over 50,000 students in over 180 countries. To find out more about studying for one of our degrees where you are, visit www.london.ac.uk
關於 International Business Essentials 專項課程
This specialisation from the University of London is designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in further study and in international business.
If completed successfully, you may be able to use your certificate from this specialisation as part of the application process for the University of London Global MBA.
This Specialisation is endorsed by CMI.
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