About this course: The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit www.londoninternational.ac.uk/mba This course is endorsed by CMI
Who is this class for:
Created by: University of London
Taught by: Barry McCarthy, Senior Teaching Fellow
School of Management, UCL
| Basic Info | Course 6 of 6 in the International Business Essentials Specialization |
| Commitment | 5 weeks of study, 5 hours per week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
The Business Plan
This week will focus on the business plan itself, including its formulation, implementation, and control.
15 videos, 3 readings, 1 practice quiz
- Reading: Useful Links and References
- Reading: Glossary of Terms
- Reading: The Business Plan Template
- Video: The Business Plan | Introduction
- Video: 1.2 Layout of Plan
- Video: 1.3 Products and Services
- Video: 1.4 The Marketing Plan
- Video: 1.5 Products Review
- Video: 1.6 Customers Review
- Video: 1.7 Competitor Analysis
- Video: 1.8 Marketing Strategies
- Video: 1.9 Pricing
- Video: 1.10 Operational Plan
- Video: 1.11 Management and Organisation
- Video: 1.12 Financial Plan
- Video: 1.13 Appendices
- Video: 1.14 Refining The Plan
- Practice Quiz: Reflective quiz
Graded: Week One Quiz
Graded: The Business Plan | Part One
WEEK 2
Development of the Financial Statements for Business Planning
This week will include concepts such as the income statement, the balance sheet, and the cash flow statement.
15 videos, 4 readings
- Video: 2.1 Pricing part one
- Video: 2.2 Pricing part two
- Video: 2.3 Sales forecast 1
- Video: 2.4 Cash forecast 1
- Video: 2.5 Forecast examples 1 (Ian Speedy)
- Video: 2.6 The business cycle
- Video: 2.7 Accounting Concepts 1
- Video: 2.8 Accounting concepts 2- Depreciation
- Video: 2.9 Example- Genius Ltd
- Video: 2.10 Example Genius Ltd Cash flow
- Video: 2.11 Income Statement
- Video: 2.12 Income Statement Solution
- Video: 2.13 Balance Sheet
- Video: 2.14 Balance Sheet Solution
- Reading: Sample Business Finance Scenario
- Reading: Sample Business Finance Scenario- Example Answer
- Reading: Sample Business Finance Scenario Two
- Reading: Sample Business Scenario Two- Answers
Graded: Case Study |Papy Ltd
WEEK 3
Internal Information for Business Planning
This week will investigate the internal information needed for business planning, including costs, break-even analysis, and pricing.
6 videos
- Video: 3.1- Classification of Costs
- Video: 3.2- Cost-Volume-Profit
- Video: 3.3- Breakeven Analysis | The Equation Method
- Video: 3.4- Breakeven Analysis | The Contribution Margin Method
- Video: 3.5- Further Aspects of Pricing
Graded: Business Plan | Part Two
WEEK 4
Having A Customer Focus
This week will look at the importance of having a customer focus, such as identifying the customer, consumer behaviour, and market segmentation.
12 videos
- Video: 4.2- Factors Affecting Buyers' Behaviour
- Video: 4.3- Market Segmentation and Target Market
- Video: 4.4- Methods of Market Segmentation
- Video: 4.5- Marketing Aspects and Positioning
- Video: 4.6- The Marketing Mix | Seven Ps
- Video: 4.7- Marketing Mix | The Four Cs
- Video: 4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
- Discussion Prompt: Boston Box- War Horses and Dodos
- Video: 4.9- Strategic Selection
- Video: 4.10- Prioritising Criteria
- Video: 4.11- Initial Selection of the "Best" Option
- Video: Week Four Summary
Graded: The Business Plan | Part Three
WEEK 5
Organisational Structure
Week five will cover managing performance, including ratios, variance analysis, and non-financial factors.
5 videos
- Video: 5.1- Choosing A Structure
- Video: 5.2- Types of Organisation
- Video: 5.3- Global Considerations
- Video: Closing Remarks
Graded: The Business Plan | Final Assessment
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Pricing
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| Access to course materials | Available |
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Ratings and Reviews
the best course so far i attended
Great and Informative course. Will definitely recommend.
Very nice course, a stepping stone to the field of MBA.
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Very constructif