Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs.
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营销组合实践 專項課程IE商学院課程信息
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第 4 門課程（共 5 門）
完成時間大約為11 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
對員工進行熱門技能培訓能否為您的公司帶來益處？
體驗 Coursera 企業版您將獲得的技能
- Advertising
- Integrated Marketing Communications
- Marketing Communications
- Marketing
可靈活調整截止日期
根據您的日程表重置截止日期。
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 5 門）
完成時間大約為11 小時
英語（English）
字幕：阿拉伯語（Arabic）, 法語（French）, （歐洲人講的）葡萄牙語, 意大利語, 越南語, 韓語, 德語（German）, 俄語（Russian）, 英語（English）, 西班牙語（Spanish）
對員工進行熱門技能培訓能否為您的公司帶來益處？
體驗 Coursera 企業版
提供方
IE商学院
IE Business School is an internationally recognized business school where the leaders of tomorrow shape their ideas and learn to become global citizens. For over 40 years, IE Business School has promoted innovation and change in organizations, equipping managers with an entrepreneurial mindset that generates employment, wealth, and social well-being.
授課大綱 - 您將從這門課程中學到什麼
完成時間為 3 小時
What is IMC? IMC Planning Background
This course is designed as an introduction to the field of Integrated Marketing Communications (IMC), to help you make better marketing communications decisions. We will define what integrated marketing communications is. We will run through the marketing process and how to elaborate on the important decisions that marketing managers need to take through the marketing process. Additionally, we will learn about the latest trends in the market and how we can establish brand equity and loyalty, and talk to several experts in the field.
完成時間為 3 小時
11 個視頻 （總計 65 分鐘）, 2 個閱讀材料, 1 個測驗
完成時間為 3 小時
IMC Planning Process
We focus on the planning process for an effective integrated marketing communications campaign. We will talk about the potential challenges you may come across while we are communicating with your consumers and the tricks to overcome these challenges. You will learn the theories on how advertising works and how consumers make decisions. Additionally, you will be able to establish your marketing communications budgets. You will learn to tailor your communications strategy in line with the specific company characteristics, goals and needs.
完成時間為 3 小時
9 個視頻 （總計 54 分鐘）, 4 個閱讀材料, 1 個測驗
完成時間為 3 小時
Advertising Management & Design
After this module, you will be able to put into practice the theoretical approaches to advertisement design. You will be able to learn about possible message strategies, advertising appeals and executional frameworks through a lot of examples. Additionally, you will see professionals’ points of view on the creative process.
完成時間為 3 小時
10 個視頻 （總計 54 分鐘）, 3 個閱讀材料, 2 個測驗
完成時間為 2 小時
Marketing Communications Mix
In this module we will work on the elements of the marketing communications mix. You will have access to the latest trends and tools that are used in integrated marketing communications. You will be able to use tools such as customer promotion activities, public relations, cause related marketing, crisis management, social media marketing, digital marketing, and search engine optimization for your products and services.
完成時間為 2 小時
9 個視頻 （總計 60 分鐘）, 3 個閱讀材料, 1 個測驗
審閱
- 5 stars77.96%
- 4 stars18.67%
- 3 stars2.47%
- 2 stars0.51%
- 1 star0.37%
來自INTEGRATED MARKETING COMMUNICATIONS: ADVERTISING, PUBLIC RELATIONS, DIGITAL MARKETING AND MORE的熱門評論
由 MH 提供2020年9月26日
The course is very detail oriented & helped me to learn about every aspect of Integrated marketing communications. It is such a great opportunity to learn the global view on this topic.
由 JJ 提供2021年12月18日
If you are looking for having a good command over the marketing scenarios as well as the knowledge for applying the various marketing course then this course will be the best one to consider .
由 VR 提供2020年2月22日
First of all thankyou eda sayin mam and the other industrial experts, it was amazing journey and i have gained alot of knowledge regarding the course from which i have been taken through brilliantly.
由 AK 提供2018年9月5日
Nice materials to learn from and great faculty specially Professor Eda Sayin(course instructor) who has being an inspiration to me to learn more practically than being in books...! :)
關於 营销组合实践 專項課程
In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR and Advertising). This course primarily focuses on implementation so you can immediately apply the lessons learned to your work or to a business idea that you are thinking of taking to market. After completing the four courses, you will be able to take part in the Capstone Project where you will have the opportunity to put into practice what you have learned in this specialization by running a real product through the marketing mix.
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