Customer segments, value propositions, product features

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From the course by 马里兰大学帕克分校
创新企业家:从理念到市场
207 ratings
马里兰大学帕克分校
207 ratings
Course 2 of 4 in the Specialization Entrepreneurship: Launching an Innovative Business
From the lesson
Customer Discovery and Validation
This modules provides an overview of the customer discovery process, and insights on customer validation. The opportunities and challenges of planning, conducting, and analyzing customer interviews are also discussed.

Meet the Instructors

  • Dr. Thomas J. Mierzwa
    Dr. Thomas J. Mierzwa
    Lecturer of Technology Entrepreneurship
    Maryland Technology Enterprise Institute (Mtech)