課程概述

What is innovation management? How do firms bring in new business models and get new products and services to the market? Go on a nine-week journey through innovation management concepts, theories of idea generation, selection, strategy formulation and implementation in this MOOC in Innovation Management. In it, you will also learn the tools for implementing innovation projects yourself. Guided by world-class academics, you will develop an innovative mindset and expertise in how firms successfully create new ideas for marketing new products. The syllabus also includes sessions about innovation strategy, idea management and social networks. During this course, you will learn how to: • use the main innovation management terminology and concepts • explain the adoption life cycle and innovation adoption at the individual level • define creativity and explain how creativity can be stimulated • recognise and describe three types of idea management systems • explain what an innovation strategy is and why it is important • describe what a product portfolio is • explain how innovation projects should be selected and managed • explain the importance of teams, team structures and networks for innovation. Rotterdam School of Management, Erasmus University (RSM) is one of Europe’s leading business schools, and ranked among the top three for research. RSM’s primary focus is on developing business leaders with international careers who carry their innovative mindset into a sustainable future. Go to www.rsm.nl for more information. This nine-week MOOC in Innovation Management is taught in English. There is no fee to participate in the programme....

2020年6月13日

Um dos melhores cursos que já tive online. Boas explicações, bom exemplos, bons professores e bons temas. A sugerir e partilhar. Muito benéfico para quem quer entrar no mundo da inovação e da criação.

2020年5月13日

Well organised and with a lot of commitment from the faculty. I would like to see deeper discussions on most of the topic. It felt like the faculty was trying to oversimplify ideas. Thank you

學生對鹿特丹伊拉斯姆斯大学提供的创新管理的評價和反饋

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226 - 创新管理的 250 個評論（共 350 個）

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學生對 鹿特丹伊拉斯姆斯大学 提供的 创新管理 的評價和反饋

課程概述

熱門審閱

226 - 创新管理 的 250 個評論（共 350 個）

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熱門在線課程

熱門在線專項課程

在線證書

在線學位課程

Coursera

社區

更多

學生對鹿特丹伊拉斯姆斯大学提供的创新管理的評價和反饋

226 - 创新管理的 250 個評論（共 350 個）