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學生對 西北大学 提供的 Content Strategy for Professionals: Expanding Your Content’s Reach 的評價和反饋

4.4
172 個評分
27 條評論

課程概述

In this, the third Content Strategy course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reach them. As its name makes clear, this course will expand your content's impact and reach. You will begin by learning how to utilize content trends to jump-start your organization's influence. You'll also look at how to engage with multi-channel digital communities across all social media. Finally, you'll hear about some of the best ways to enhance your content with new interactivity tools and gamification. In this information age, every organization depends on its employees and those it serves to understand where it is going and what advances the organization has made. Content Strategy will enable you to tell your important stories with far greater impact and to a large, more valuable audience. Guest lecturers in this course include: -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) -- Emily Withrow, Assistant Professor, Medill, Northwestern...

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DR
2017年7月26日

I will enroll in professor RANDY HLAVAC specialization too. Great professionals and online learning is really giving me the opportunity to learn from the best in the field.

JG
2019年8月13日

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

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1 - Content Strategy for Professionals: Expanding Your Content’s Reach 的 25 個評論(共 26 個)

創建者 Saradwati C

2018年3月22日

I absolutely enjoyed this course too. The content was very comprehensive and meaningful.

However, I would repeat one feedback for all these courses:

I would have preferred to have the Case Study in the third week instead of the second. Trying to complete the Case Study without completing the last few topics did not make sense to me.

If you can check and rectify that for future students it will be great!

Thanking You

Saradwati Chatterjee

創建者 Emily W

2016年6月15日

Nowhere near as useful as the first two courses. The assignment did not feel particularly relevant to the bulk of the course materials.

創建者 Christine O

2017年9月6日

I'm surprised, this course is really dated. The readings and links are for information from 2014. Digital media courses need to be very timely. Additionally, this course emphasizes creating "engaging" content... but so far, this course, though informative, is certainly not engaging. There are very few graphics or photos, it's mostly just talking heads.

創建者 Dario R

2017年7月27日

I will enroll in professor RANDY HLAVAC specialization too. Great professionals and online learning is really giving me the opportunity to learn from the best in the field.

創建者 Diego S

2018年2月16日

I wish they'd have a higher level of interactivity because sometimes it gets quite boring. Great info, but they present it in a dull way sometimes.

創建者 James-Anthony G

2019年8月13日

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

創建者 Joe T

2018年8月29日

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

創建者 Sinem C S

2020年5月6日

I loved this course! Its practicle, expresses the real world out there. Not just a college course that you will forget after you finish!

創建者 Rayeed H

2020年7月3日

It's a pleasure taking this course with Mr. John Levine and Ms. Candy Lee. I'd like to meet them in person one day.

創建者 Jill M

2020年5月16日

Build upon previous courses and provides new, practical, thought-provoking material. The course is well-organized.

創建者 Jessica S

2020年11月20日

Learned a lot and appreciated the chance to try out what I learned by writing a blog

創建者 Craig

2018年12月11日

Great course, informative, relevant, easy to digest and applicable straight away.

創建者 Gerard

2017年10月4日

I'm very pleased with all the courses in this series, lots of great information.

創建者 Kathryn S

2019年10月27日

I'm definitely getting value from this course. Thank you.

創建者 Phan T A

2016年4月17日

Please open capstonr course soon

創建者 Melissa S

2020年11月9日

Excelenete contenido.

創建者 Nhat Q L

2019年3月6日

Great course!

創建者 Cesar S

2020年9月27日

Nice course.

創建者 Edward B

2016年4月20日

Good course.

創建者 Ana P G

2020年8月28日

I liked the course. It was professionally made although i did not like week 2, the content was basic. I really like the fact that all the speakers were really clear when explaining and they always show examples.

創建者 A C D P

2020年11月7日

I am glad to Coursera that I have learnt many new theories techniques through out the course. It is very interesting.

創建者 Elaine R

2020年7月2日

I enjoyed the dialog format and content, very useful and insightful

創建者 John W

2017年2月25日

Very knowledgeable and insightful discussions.

創建者 James T S

2016年5月12日

Great course. Thank you.

創建者 Nitish M

2016年12月13日

Inappropriate rating was done for me.