課程信息
4.4
115 個評分
13 個審閱
專項課程

第 3 門課程(共 5 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為6 小時

建議:1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...
專項課程

第 3 門課程(共 5 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
完成時間(小時)

完成時間大約為6 小時

建議:1-3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 1 小時

Utilizing Content Trends

Module 1 sets the stage by showing you how to utilize content trends to jump-start your organization's influence. ...
Reading
7 個視頻(共 38 分鐘), 4 個閱讀材料
Video7 個視頻
Jump-Starting Your Organization's Infleuience7分鐘
New and Emerging Content Trends6分鐘
Creating Shareworthy Content5分鐘
What Does Your Audience Find Interesting4分鐘
Making the Most of Limited Resources4分鐘
Putting the "Strategy" in Content Strategy5分鐘
Reading4 個閱讀材料
What is Content Strategy?10分鐘
Course Content10分鐘
How Do I Get the Most Out of This Course?10分鐘
Meet the Team10分鐘
2
完成時間(小時)
完成時間為 3 小時

Social Networks and Digital Media

Module 2 shows you how to engage with multi-channel digital communities across all social media....
Reading
6 個視頻(共 44 分鐘), 1 個閱讀材料, 1 個測驗
Video6 個視頻
Considerations When Developing Content Strategy10分鐘
Your Role with Your Audience7分鐘
The Best Social Strategies8分鐘
Proving Social ROI5分鐘
ROI in Any Organization7分鐘
Reading1 個閱讀材料
Social Strategies with Bottom-Line ROI10分鐘
3
完成時間(小時)
完成時間為 1 小時

Interactivity and Gamification

Module 3 is all about enhancing your content with new interactivity tools and gamification. ...
Reading
10 個視頻(共 58 分鐘), 1 個閱讀材料
Video10 個視頻
Interactivity's Impact on Storytelling3分鐘
Personalize Your Interactions6分鐘
Telling Stories Through Gamification8分鐘
Examples of Interactivity1分鐘
Creating a Lean-Back Experience7分鐘
An Interactive Trap1分鐘
When an Interactive Barrier has Reward6分鐘
Data Visualization4分鐘
Narrative Transport6分鐘
Reading1 個閱讀材料
Join us for MOOC 4 - Ensuring Your Content's Impact!10分鐘
4.4
職業方向

50%

完成這些課程後已開始新的職業生涯
工作福利

83%

通過此課程獲得實實在在的工作福利

熱門審閱

創建者 JTAug 29th 2018

This is the most informative so far. Lots of ideas and techniques for cost-effectively working with different popular social media platforms.

創建者 HCJul 11th 2018

Practical and interesting, with takeaways that I can implement in my business immediately.

講師

Avatar

John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications

關於 Northwestern University

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 Content Strategy for Professionals 專項課程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this sequence of courses, you will learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the sequence is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you as a professional to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Click on the following links to navigate to each course in this Specialization: 1-Engaging Audiences, 2-Managing Content, 3-Expanding Your Content's Reach, 4-Ensuring Your Content's Impact....
Content Strategy for Professionals

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