課程信息
3,690 次近期查看

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立即開始,按照自己的計劃學習。

可靈活調整截止日期

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完成時間大約為6 小時

建議:1-3 hours/week...

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User
學習Course的學生是
  • Editors
  • Marketing Specialists
  • Marketers
  • Writers
  • Entrepreneurs
User
學習Course的學生是
  • Editors
  • Marketing Specialists
  • Marketers
  • Writers
  • Entrepreneurs

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:1-3 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 1 小時

Utilizing Content Trends

7 個視頻 (總計 38 分鐘), 4 個閱讀材料
7 個視頻
Jump-Starting Your Organization's Infleuience7分鐘
New and Emerging Content Trends6分鐘
Creating Shareworthy Content5分鐘
What Does Your Audience Find Interesting4分鐘
Making the Most of Limited Resources4分鐘
Putting the "Strategy" in Content Strategy5分鐘
4 個閱讀材料
What is Content Strategy?10分鐘
Course Content10分鐘
How Do I Get the Most Out of This Course?10分鐘
Meet the Team10分鐘
2
完成時間為 3 小時

Social Networks and Digital Media

6 個視頻 (總計 44 分鐘), 1 個閱讀材料, 1 個測驗
6 個視頻
Considerations When Developing Content Strategy10分鐘
Your Role with Your Audience7分鐘
The Best Social Strategies8分鐘
Proving Social ROI5分鐘
ROI in Any Organization7分鐘
1 個閱讀材料
Social Strategies with Bottom-Line ROI10分鐘
3
完成時間為 1 小時

Interactivity and Gamification

10 個視頻 (總計 58 分鐘), 1 個閱讀材料
10 個視頻
Interactivity's Impact on Storytelling3分鐘
Personalize Your Interactions6分鐘
Telling Stories Through Gamification8分鐘
Examples of Interactivity1分鐘
Creating a Lean-Back Experience7分鐘
An Interactive Trap1分鐘
When an Interactive Barrier has Reward6分鐘
Data Visualization4分鐘
Narrative Transport6分鐘
1 個閱讀材料
Join us for MOOC 4 - Ensuring Your Content's Impact!10分鐘
4.4
16 個審閱Chevron Right

33%

完成這些課程後已開始新的職業生涯

50%

通過此課程獲得實實在在的工作福利

來自Content Strategy for Professionals: Expanding Your Content’s Reach的熱門評論

創建者 DRJul 27th 2017

I will enroll in professor RANDY HLAVAC specialization too. Great professionals and online learning is really giving me the opportunity to learn from the best in the field.

創建者 JGAug 14th 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

講師

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John Lavine

Founder, Professor and Director, Media Management Center
Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
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Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 专业人员所需的内容策略 專項課程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

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