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How to Use the TOWS Matrix to Analyze and Set Strategy
Coursera Project Network

How to Use the TOWS Matrix to Analyze and Set Strategy

Taught in English

Omodiaogbe Samuel

Instructor: Omodiaogbe Samuel

Included with Coursera Plus

Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

2 Hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning

What you'll learn

  • Compute the four components of the SWOT Matrix to provide the basics of determining your TOWS analysis

  • Match the factors you computed on the TOWS matrix to determine the strategic relationships among the components

  • Determine your strategic priorities given the options you identified on the analysis you conducted

Details to know

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Guided Project

Learn, practice, and apply job-ready skills with expert guidance

Intermediate level

Recommended experience

2 Hours
Learn at your own pace
No downloads or installation required
Only available on desktop
Hands-on learning

See how employees at top companies are mastering in-demand skills

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Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies
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About this Guided Project

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. Task 1: Introduction: By the end of this task, you will explain the TOWS matrix

  2. Task 2: Internal Factors: By the end of this task, you will identify your strengths and weaknesses

  3. Task 3: External Factors: By the end of this task, you will determine your opportunities and threats

  4. Task 4 Maxi-Maxi Strategy: By the end of this task, you will match your strengths to opportunities

  5. Task 5: Maxi-Mini Strategy: By the end of this task, you will link your strengths to threats

  6. Task 6: Mini-Maxi Strategy: By the end of this task, you will match your weakness to opportunities

  7. Task 7: Mini-Mini Strategy: By the end of this task, you will link your weaknesses to threats

  8. Task 8: Strategic options: By the end of this task, you will determine your strategic direction

Recommended experience

Familiarity with basic business terms

8 project images

Instructor

Omodiaogbe Samuel
Coursera Project Network
25 Courses12,301 learners

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How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

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