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返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

1,161 個評分
274 條評論


In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...



I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera


Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!


76 - 酒店分销基础 的 100 個評論(共 272 個)

創建者 Eefke v D


Great course. Well-informed teachers, interesting and accurate information, and assignments that match the information taught.

創建者 Bakhtawar M L


An extensively comprehensive course which explore the various channels hotels distribute themselves for revenue optimization

創建者 Marissa D


High quality course, really broadened my understanding of distribution in the hospitality industry. I enjoyed it immensely.

創建者 James A


The way the course was packaged in simple terms made the learning an interesting one. I am glad I enrolled for the course.

創建者 Nithiya G


Gained in-depth knowledge and its very useful course for anyone who is just interested or who are budding entrepreneur....

創建者 PARK K


Thank you for the useful and fun course. It helps a lot to understand the Hotel distribution channels, especially OTAs

創建者 Vic S


Great overview, it helps to have general concepts to better understand the importance of each distribution channel.

創建者 Adedayo D B


Really enjoyed this course, very informative and good for someone joining the hospitality world for the first time.

創建者 Marina G G


I really enjoyed learning a bit closer about all the different channels of distribution and their pros and cons.

創建者 ken h


This has been a start into a fascinating new world. I liked the teachers explanation, very clear and concise

創建者 Nam P


The course provides valuable knowledge for career path for who desire to become a successful hotel manager

創建者 Jesús A S G


I can say that I learnt, thanks the course I understand in a big picture how the hotel and OTAs work.

創建者 javier P G


Excellent course about Hotel distribution, The course give me tools to apply right away on my job.

創建者 Julian A P Z


Excellent course, the topics covered during the course are clearly explained. Very good teachers.

創建者 Viktoria K


Great course for hospitality business giving a profound overview to driving hotel activity!

創建者 Alex


This course is very useful for me. Thank you Essec Business School and Coursera very much!

創建者 Ralph K


Gave me lots of idea on the importance of OTA channel as well as distribution channel mix!

創建者 Gaurav R


Really loved it for starters...!! Lays down a solid foundation for further modules ahead.

創建者 Stanley M


The course is brief and rich in knowledge. It was really exciting in taking this course.

創建者 Angel E N A


Great information and insight although the delivery could be a little bit more dynamic.

創建者 Ernest K


It gave me a healthy respect and appreciation of the importance of Hotel Distribution

創建者 Ashley R


This is an excellent training program that will definitely clarify all your basics.

創建者 Srini R


Great intro to hotel distribution with guest lectures from Expedia and

創建者 Olga K


Excellent course, very interesting material and great presentation!!! Thank you!

創建者 Mamadaliyeva A


I have learned a lot here and now I can successfully wotk with it. Thank You !