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返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

4.7
1,093 個評分
260 條評論

課程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

熱門審閱

IM
2016年9月6日

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD
2018年1月6日

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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176 - 酒店分销基础 的 200 個評論(共 257 個)

創建者 Quang V

2016年2月23日

Excellent!

創建者 guillermo f

2020年10月24日

Great!!!!

創建者 SHENBAGARAJ C

2020年6月17日

EXCELLENT

創建者 Claudia C

2017年6月4日

excellent

創建者 Francisco B F

2016年11月14日

Very Good

創建者 SHIAN M

2021年2月7日

helpfull

創建者 Mehmet U

2020年11月16日

So happy

創建者 Alexander V

2018年5月11日

Great!

創建者 AC s g

2021年4月14日

Good

創建者 Le N D Y - K F C

2021年1月21日

good

創建者 MASOOTH A

2019年8月27日

good

創建者 Segundo L H

2015年12月3日

G

創建者 Anwar R

2016年1月16日

The content of the course is basically on how hotels distribute their contents (their rooms to sale). The different channels are explained, such as the OTA, brand.com, meta search, and direct channels. The course also includes a very interesting point of view from OTA where Expedia and Booking.com explains their offers to hotels. I would love to have the views from hotel too, which are missing here.

The suggested readings are quite a lot, basically from the online sites, many from the hotel and travel industry (skift, for example). Those readings are very useful in digging deeper on the subject.

The assignments, are, on the other hand, quite weak. It consists of 4 peer review assignments. The first week contains a pretty quantitative analysis, but the other 3 assignments are basically conversational and just repeating what you have learnt in the class.

The non-noted quizzes were pretty easy, you almost no need to think deeper to answer those questions.

創建者 Hugo M M

2016年3月2日

Great course for introducing the fundamentals of hotel management and hotel distribution. This course enables us to learn important concepts related to hotel distribution and apply them in real-life situations through the course assignments. As well as this it is not necessary any relevant background to understand the concepts presented however it may be recommended basic financial/economics knowledge.

I think that adding some quizzes during the videos would be interesting and productive as it would allow students to assure that all the concepts were understood.

創建者 Ella B

2021年3月1日

The material is presented in an engaging manner and at a good pace. Important concepts are repeated at different points to facilitate learning.

The course could be improved by making it more accessible. Some concepts are displayed visually in the video but are not written in the transcript.

Overall, the course material is very good however it would benefit from having an update. There have been changes in technology and consumer behaviour since this course was created (2015) and many of the links to additional articles are broken.

創建者 Victor M

2020年5月1日

I learned a lot about the ways hotels acquire customers. The different ways to advertise, and the costs associated. What I found is that Booking.com and Expedia have pretty much cornered the market. I was hoping to discover some secret way to find customers cheaply, that most others have not discovered yet so I could stick out in the crowd. It seems like there aren't many alternatives where your paying 30% to the OTA's. Overall it was very informative and I am happy I took the course!

創建者 oiram i

2020年4月13日

the peer review process is a bit disappointing, there are a couple of folks who do not understand me, or are grading based on their interpretation of the queries.. my answers are comprehensive and well written and well thought out and it is off putting to watch one particular fellow constantly grade me with 3's in any case the info is good and i am enjoying the course... i am stuck now waiting for a final peer grade to move onto rev mgmt, can we accelerate the grading process?

創建者 Kim D L

2018年1月22日

This course is helpful and suitable for those who is green and want to have understand more about the hospitality industry. However, some information needs to be updated. Latest articles for complementary readings should also be added in order for the learners to have a better understanding and comparison about what's happening in this industry nowadays.

創建者 Nikhil H

2017年7月11日

Very thorough with the current practices and trends, the fundamentals of hotel distribution introduces you to key opportunities present to a manager and explores evolving avenues that the hotel owner must keep up with. The bird's eye view of distribution helps one understand the complexity of the industry in today's times.

創建者 Bruce V

2020年12月7日

Overall a good course, which gives an excellent introduction into the various aspects of hotel distribution. However the course material dates from 2015 and could use an update. Some of the reading material has already become outdated or contains broken links to webpages which no longer exist.

創建者 Deleted A

2018年2月16日

A VERY INTERESTING AND WELL EXPLAINED COURSE.

THIS COURSE WILL GIVE YOU GOOD KNOWLEDGE AND MORE THAN A BASIC SKILL ON WHAT IS REALLY IMPORTANT FOR AN HOTEL TO ACCOMPLISH MORE GOALS IN THE ADVERTISING FIELD AND HOW TO MAINTAIN HIS WEBSITE COMPETITIVE AND HOW TO DEAL WITH OTHER TRAVEL AGENT

創建者 Svetlana G

2018年12月10日

The course is very well structured, materials are comprehensive. I like the flexibility within deadlines, but good to have deadlines too for stimulation. What I would like to understand more is how my assignments get the final % marks and any feedback would be useful to receive.

創建者 Laurence M

2020年4月30日

The class was interesting but old a bit. The articles we had to read date from 2015 and most of them were not even available anymore. It would have been cool to look up closer at platforms used by hotels in their distribution segment like GDA, CMS, PMS and a booking engine.

創建者 Juanka P

2020年12月5日

The course is very good and understandable. It gives you the feeling of progressing and learning new things.

The only thing you should improve on is to consider speaking more slowly. Because one of the teachers speaks very fast and is difficult to understand.

創建者 Shona J N

2020年5月19日

A lot of the course material is pulled directly from the industry and is challenging, but easy enough to understand for a person with some background knowledge. The material has to be updated, most articles etc are from 2015 and some are not relevant anymore!