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返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

4.7
1,161 個評分
274 條評論

課程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

熱門審閱

IM
2016年9月6日

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD
2018年1月6日

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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76 - 酒店分销基础 的 100 個評論(共 272 個)

創建者 Eefke v D

2017年10月10日

Great course. Well-informed teachers, interesting and accurate information, and assignments that match the information taught.

創建者 Bakhtawar M L

2020年5月18日

An extensively comprehensive course which explore the various channels hotels distribute themselves for revenue optimization

創建者 Marissa D

2016年3月1日

High quality course, really broadened my understanding of distribution in the hospitality industry. I enjoyed it immensely.

創建者 James A

2021年6月7日

The way the course was packaged in simple terms made the learning an interesting one. I am glad I enrolled for the course.

創建者 Nithiya G

2021年2月6日

Gained in-depth knowledge and its very useful course for anyone who is just interested or who are budding entrepreneur....

創建者 PARK K

2017年5月28日

Thank you for the useful and fun course. It helps a lot to understand the Hotel distribution channels, especially OTAs

創建者 Vic S

2017年1月2日

Great overview, it helps to have general concepts to better understand the importance of each distribution channel.

創建者 Adedayo D B

2016年6月29日

Really enjoyed this course, very informative and good for someone joining the hospitality world for the first time.

創建者 Marina G G

2020年5月13日

I really enjoyed learning a bit closer about all the different channels of distribution and their pros and cons.

創建者 ken h

2016年11月7日

This has been a start into a fascinating new world. I liked the teachers explanation, very clear and concise

創建者 Nam P

2021年9月15日

The course provides valuable knowledge for career path for who desire to become a successful hotel manager

創建者 Jesús A S G

2020年6月1日

I can say that I learnt, thanks the course I understand in a big picture how the hotel and OTAs work.

創建者 javier P G

2016年10月3日

Excellent course about Hotel distribution, The course give me tools to apply right away on my job.

創建者 Julian A P Z

2021年6月7日

Excellent course, the topics covered during the course are clearly explained. Very good teachers.

創建者 Viktoria K

2016年8月7日

Great course for hospitality business giving a profound overview to driving hotel activity!

創建者 Alex

2021年9月18日

This course is very useful for me. Thank you Essec Business School and Coursera very much!

創建者 Ralph K

2018年3月20日

Gave me lots of idea on the importance of OTA channel as well as distribution channel mix!

創建者 Gaurav R

2020年6月15日

Really loved it for starters...!! Lays down a solid foundation for further modules ahead.

創建者 Stanley M

2016年3月1日

The course is brief and rich in knowledge. It was really exciting in taking this course.

創建者 Angel E N A

2020年8月3日

Great information and insight although the delivery could be a little bit more dynamic.

創建者 Ernest K

2021年5月15日

It gave me a healthy respect and appreciation of the importance of Hotel Distribution

創建者 Ashley R

2016年11月13日

This is an excellent training program that will definitely clarify all your basics.

創建者 Srini R

2016年2月8日

Great intro to hotel distribution with guest lectures from Expedia and Booking.com

創建者 Olga K

2016年3月1日

Excellent course, very interesting material and great presentation!!! Thank you!

創建者 Mamadaliyeva A

2020年12月12日

I have learned a lot here and now I can successfully wotk with it. Thank You !