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返回到 酒店分销基础

學生對 ESSEC商学院 提供的 酒店分销基础 的評價和反饋

4.7
614 個評分
132 條評論

課程概述

In today’s hotel sector an increasingly complex network of traditional and web based channels have to be managed to insure hotel success. Key questions include: how should you distribute over the web? What should you include on your brand.com website so people book through it? How can you maximise the potential of online travel agents (OTAs)? With the distribution environment both highly complex and constantly evolving, this course will give you comprehensive foundation of current industry practices to help jump start your career in this fascinating domain. Acknowledgements: Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (Image-In), Gregory Halidy (Triplay)...

熱門審閱

IM

Sep 07, 2016

I like it and I did never imagined the abundance of its content based on today's market.\n\nReally the course helped me a lot and immediately started implementing what I learned.\n\nThank you Coursera

LD

Jan 07, 2018

Very well done, these teachers and other important figures involved in the course are sharing extensive knowledges and they are teaching very clearly making the topic easy to comprehend, BRAVO!!!

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76 - 酒店分销基础 的 100 個評論(共 129 個)

創建者 Krishna S

Jul 22, 2019

Simple , Informative , Brilliant!!

創建者 Rahul S

Apr 05, 2019

Core Concepts and Easy to Relate!!

創建者 Paul C

Sep 16, 2016

Cours précis et très bien présenté

創建者 Mahmoud A M

Nov 06, 2017

Very useful and important course.

創建者 Kevin J J

Mar 25, 2018

very useful and informative

創建者 SONIA A

Jul 04, 2017

excellent course. thank you

創建者 Mauricio A Q M

Aug 08, 2017

Good content

Good teachers

創建者 Nelly C

Mar 06, 2016

Excellent way to learn!

創建者 ORJI C M

Dec 31, 2019

Very Very Educating.

創建者 Xavier S

Jul 19, 2017

Really great course.

創建者 Chawki E h

Jul 21, 2017

It is perfect .

創建者 Thomas G

Feb 05, 2019

VERY DETAILED

創建者 Tran V N

Aug 21, 2019

Good course!

創建者 Saurabh

Aug 31, 2017

Great course

創建者 Pamela Z

Jul 29, 2019

learn a lot

創建者 Stevie S

Dec 12, 2017

Thank you!

創建者 Rocellii P

Nov 05, 2017

Excellent!

創建者 Quang V

Feb 23, 2016

Excellent!

創建者 Claudia C

Jun 04, 2017

excellent

創建者 Francisco B F

Nov 14, 2016

Very Good

創建者 Alexander V

May 11, 2018

Great!

創建者 MASOOTH A

Aug 27, 2019

good

創建者 Segundo L H

Dec 04, 2015

G

創建者 Anwar R

Jan 16, 2016

The content of the course is basically on how hotels distribute their contents (their rooms to sale). The different channels are explained, such as the OTA, brand.com, meta search, and direct channels. The course also includes a very interesting point of view from OTA where Expedia and Booking.com explains their offers to hotels. I would love to have the views from hotel too, which are missing here.

The suggested readings are quite a lot, basically from the online sites, many from the hotel and travel industry (skift, for example). Those readings are very useful in digging deeper on the subject.

The assignments, are, on the other hand, quite weak. It consists of 4 peer review assignments. The first week contains a pretty quantitative analysis, but the other 3 assignments are basically conversational and just repeating what you have learnt in the class.

The non-noted quizzes were pretty easy, you almost no need to think deeper to answer those questions.

創建者 Hugo M M

Mar 02, 2016

Great course for introducing the fundamentals of hotel management and hotel distribution. This course enables us to learn important concepts related to hotel distribution and apply them in real-life situations through the course assignments. As well as this it is not necessary any relevant background to understand the concepts presented however it may be recommended basic financial/economics knowledge.

I think that adding some quizzes during the videos would be interesting and productive as it would allow students to assure that all the concepts were understood.