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學生對 延世大学 提供的 International Hospitality & Healthcare Services Marketing 的評價和反饋

441 個評分
122 條評論


As the fastest-growing sectors of the current global economy, both hospitality and healthcare services sector offer tremendous growth opportunities for incumbents and entrepreneurial opportunities for new entrants. To flourish on these opportunities, one must first understand each industry's unique characteristics. This course is designed to help those who are interested in career advancement opportunities in these industries or who want to be inspired by these industries to better equip themselves with enlightened and creative management capabilities. People who have successfully completed this course will be able to: (1) Identify the unique characteristics of service businesses and create successful management strategies to better manage the role of customers to gain desirable business outcomes, better market products than are intangible, and better manage customer expectations and perceptions. (2) Identify the unique characteristics of the hospitality industry, explain the process of balancing supply and demand in the hospitality industry, and implement optimal marketing and management strategies for this unique market. (3) Identify the unique characteristics of the healthcare industry, explain how this industry is evolving into the experience business, and better manage human interactions and facility to enhance the quality of customer experience. (4) Gain insights from the innovative approaches in the service industry overall, in hospitality and health industry in particular, and better develop innovative strategies in your industry....




this course made me have a better understanding of the hospitality and healthcare field. The lecturer was very good in explaining and giving examples to give clearer understanding. Thank you!



It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.


1 - International Hospitality & Healthcare Services Marketing 的 25 個評論(共 123 個)

創建者 Vasyl R


Very great insights and information provided with concentration to the International Hospitality & Health Care Services Marketing.

創建者 siddhi m


Ms. Choi has been an excellent preceptor. She made the lessons really easy and interesting by providing adequate and apt examples for almost all the topics that she covered.

創建者 Anastasiya B


Amazing course! Professor Sunmee is the reason I couldn't wait until the next week. Great practical examples and additional materials. Would love to see more courses.

創建者 Priyanka D


Got a learn a lot of new concepts and marketing strategies of service industry that I was unaware of. Thank you.

創建者 Joanna S A


Really nice and easy to understand. Learnt a lot about ho to deal with people in general.

創建者 Giridharan S


A good course that can be used to gain a quick understanding of the characteristics of Healthcare and Hospitality Industry and the marketing challenges involved.

創建者 Dannella T


The course was very informative. I enjoy completing the test that came with it because it forces you to remember thus understand what you learnt better!

創建者 Padmanabhan S


International Hospitality & Healthcare Services Marketing is an Amazing Online course lectured by Professor Sunmee Choi. The insight explained by her are of immensely helpful to understand how Hospitality and Healthcare service are similar. Both are Human touch oriented service industry which can complement each other . The Course Theory and Visuals have been well organised and examples given are very much individual industry related which also explains how one can merge the aspects of Hospitality industry into Healthcare Industry. Looking forward for more courses related to Healthcare Industry.

創建者 Manisha K


Out of all the courses I have followed in Coursera so far, this course provided by the Yonsei University is far more than satisfaction. Perhaps, it's because of the way the professor teaches in which I love the most. Because she is very clear, detailed, and amiable in her lectures, and she sounds interesting and not boring at all.

To be honest, I understood a lot, and I took this course mostly to know about the Marketing in Hospitality and I grasped an essential amount of information; thanks to the professor of the Yonsei University.

And I'm about to take the course again as well!

Thank you!

創建者 Soraia M


Although my specialty is far from hospitality or even healthcare services, this course helped me to understand and deepened the relationship with the customer and how is important it service. However, it perfectly showed me how this service is carried out, as I have a Hospital of preference for my healthcare but I am also willing to not use it. Thank you so much Professor for your hard work!

創建者 Layla T


This course was AMAZING! I've dreamed to learn something from a Korean university, this course helped me so much understanding healthcare and hospital goals, also, I've created goals based on what I've learned.

The coach was the best! she made me like the lessons and I felt she's so experienced

please make more healthcare related courses.

創建者 Joane W


I was especially interested in the part about Healthcare Services Marketing as I have been working in the Healthcare Industry for a while. But the entire course was very interesting and the teacher is very good at expressing ideas and explaining concepts. I would totally recommend this course to anyone!

創建者 Shiraz K


Throughout this course, the way concepts were explained in very simple language. Sense of humor of the instructor is vital as a professor. Examples of Shouldice Hospital and Kameda Medical Centre were enlightening and interesting. Thank you Mam.

創建者 Nazareth P M


El curso se me hace muy interesante ya que en mi experiencia no tenía definidos algunos conceptos y en base a la carrera que estudio me ayudo mucho para poder mejorar en mis practicas y al igual me aporto nuevos conocimiento

創建者 Daniela G M


This course helped me realize that not only in the hospitality area we can make our clients have experiences, we can also take them to other levels such as in hospitals so that patients have a better quality in their stay.

創建者 Paula N


It's good summarizing for hospitality and healthcare marketing.

From this course You can start to develop and gain the knowledge from other sources - they gives a lof of links and articles.

創建者 Sepax N


It's a great course with helpful fundamental knowledge. The lecture, presentation are designed friendly, it's easy for me to follow up the lesson and understand all given information.

創建者 Потапов Д А


That is such a dazzling, peerless course. I adore this professor. She is such a highbrow and gorgeous personality. I investigated the best knowledge in my life.

創建者 Evelyn K


Great couse, i Highly recommend cause theres not only theorical advice but also pratical knwldge that can be applied for services.



Un cours excellent à jour et présenté par un prof grand pédagogue, Merci aux réalisateurs et à l'université Yonsei.

創建者 carolina v


Excelente para hacerse una idea de lo distinto que es el sector hospitalario dentro del mundo de los servicios.

創建者 ANA M G R


Easy to lean, very clear concepts. The teacher was friendly and deliver the information very nicely

創建者 Ambra-Georgia A


a very good course that will help me a lot throughout my future desired career! Thank you so mucn!



It is a fairly well explained course, with a correct number of examples. Highly recommended.

創建者 Samuel B


I enjoyed this course because the information is clear and insightful. What makes it more effective and useful is that I took it as part of the International Marketing & Cross Industry Growth Specialization. Maybe If you take this course alone, it will be ok, but not as complete as when you do the whole program. I recommend it either way.