1.6. Unique characteristics of service businesses: 04. Intangibility

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From the course by Yonsei University
International Hospitality & Healthcare Services Marketing
88 ratings
Yonsei University
88 ratings
Course 4 of 6 in the Specialization 国际营销与跨行业增长
From the lesson
What is unique about managing a service business?

Meet the Instructors

  • Sunmee Choi
    Sunmee Choi
    Professor of Service Management
    School of Business

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