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Learner Reviews & Feedback for Global Marketing: Building Iconic Brands by University of Illinois at Urbana-Champaign

4.8
stars
89 ratings

About the Course

Global Marketing: Iconic Brands uses the cultural frameworks introduced in Global marketing: Cultural Frameworks to guide the process of crafting a culturally focused marketing plan for a global expansion. The course introduces the key steps for developing a global marketing plan, starting with an environmental analysis of the new markets to be developed, which provides insights into the cultural preferences of target consumers in these new markets....

Top reviews

C

Feb 4, 2023

It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.

EJ

Mar 21, 2023

Very insightful course. it was an eye opener of what happens in the market space from a global stand point.

Many thanks to the tutor!!

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1 - 25 of 27 Reviews for Global Marketing: Building Iconic Brands

By Asil C

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Nov 18, 2022

I can't purchase my certificate and i can't ask for help because there is no communication info on coursera.

By Vinson P

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Sep 14, 2023

very informative course for global executives that are interested in scaling global operations with and ICONIC brand building approach

By Alexander D

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Nov 17, 2022

The course that allows you to take a different look at global marketing.

By Sachinkumar W

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Jul 22, 2023

Excellent course on global marketing and building iconic brands.

By Zheng Z

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Dec 26, 2022

Please provide more vivid and more interesting cases and examples from different culture and countires.

By Liliana G

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Mar 25, 2023

Very dynamic and educative course. Impressive and practical content material. The professor has a remarkable experience in this knowledge niche, and also he is very skillful to taught the meaningful cases of studies of iconic brands worldwide. Througout the course I really enjoyed all the practical test and the final quizes of each lesson. I think the this course overpass my initial expectations for much, principally on the matter of brand associations, cultural and symbolic meanings, and over the framework of positioning orientation images. I'm very glad to have discovered this gem-new learning opportunity.

By Priyanshi J

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Feb 26, 2023

I now have better understanding about brands marketing strategies which will help analyse brands very differently. I would personally like to thank the professor who was great help and his teaching were very structural and direct.

By Chatuporn N (

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Feb 5, 2023

It's a great lesson, I know more about Marketing and the type of people/cultures / to design, create and understand how to present or make ads that match with the consumers in each country.

By Hüseyin D

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Apr 20, 2023

It was very usuful to complete the program. And I also reccomend this program especially for those who want to establish a global brand. Thank you. A big thanks to Prof. Torelli as well.

By Egbon A J

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Mar 22, 2023

Very insightful course. it was an eye opener of what happens in the market space from a global stand point.

Many thanks to the tutor!!

By Ernesto R

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Oct 13, 2023

The course content is very useful for creating iconic brands in foreign markets. Very well presented in its content and cases.

By Juanita D B R

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Nov 11, 2022

Great Course! So complete and very well done videos and quizes.

By Zhengyi X

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Dec 7, 2022

One of the best global marketing course I have ever seen!

By Pramod K

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Oct 3, 2023

One of the best course on Global Marketing

By Dániel R

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Nov 3, 2022

It was really useful and interesting.

By Jude A

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Jun 11, 2023

The professor was smart. Good job!

By Soheil S

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Aug 14, 2023

thanks for amazing time

By Adrian A

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Aug 20, 2023

This course is amazing

By Anna S B

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Nov 9, 2022

Great quick course!

By evelyn j

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Dec 1, 2023

exceptional course

By Kurt L B

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Jul 22, 2023

loving this course

By Sixu D

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Feb 5, 2023

great online class

By Leonardo D L G

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Sep 13, 2023

Great Course !!!!

By Fabio D

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Oct 19, 2023

great course.

By Deleted A

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Nov 8, 2022

Excellent !