課程信息
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第 3 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

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完成時間大約為16 小時

建議:4 hours/week...

英語(English)

字幕:英語(English)

您將獲得的技能

Marketing CommunicationsProduct DevelopmentPlanningNew Product DevelopmentEntrepreneurship

第 3 門課程(共 5 門)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為16 小時

建議:4 hours/week...

英語(English)

字幕:英語(English)

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 4 小時

Show Me the Money!

The reality is that making games isn't just about art and creativity, though sometimes some of us wish that were the case. All art has economic considerations. Creative people need food, shelter and safe creative spaces to work within. Thus, one way or another the question of the economics of games is going to prove important. So understanding the flow of money in the game industry, as well as how to protect your own ideas will prove paramount in being able to make the craft of making games an economically justifiable activity.

...
10 個視頻 (總計 75 分鐘), 4 個閱讀材料, 4 個測驗
10 個視頻
The Business of Videogames6分鐘
Funding Models - Part 16分鐘
Funding Models - Part 28分鐘
Where are Games Sold?12分鐘
How do You Make Money?5分鐘
IP - Intellectual Property4分鐘
IP - Copyright11分鐘
IP- Patents and Trade Secrets6分鐘
IP - Protecting Yourself9分鐘
4 個閱讀材料
Welcome to the Dark Side...10分鐘
The Game Industry and Making Money10分鐘
The IP Conundrum...10分鐘
Template for SWOT Analysis10分鐘
3 個練習
Reflecting on Games and Money6分鐘
The Game Industry and Money10分鐘
Intellectual Property10分鐘
2
完成時間為 4 小時

Games are Made of People

I think one of the most important things to realize about the business of games is that games are made up of people. While I'm borrowing the line from "Soylent Green" to be a bit funny, the reality is that creative people really do live and breath the games that they make and a game can't exist without a good team behind it. In this module, you will explore the fundamentals of game production and teamwork. You will get a foundation in some of the project management tools and techniques that while you may not use them on this project will help you be a better game developer in the long run.

...
10 個視頻 (總計 65 分鐘), 5 個閱讀材料, 4 個測驗
10 個視頻
It's About the People7分鐘
Project Management Techniques6分鐘
Complexity and Iteration6分鐘
SCRUM4分鐘
Project Management Tools6分鐘
Leadership5分鐘
Leadership Qualities6分鐘
Leadership Style7分鐘
Leadership Tasks5分鐘
5 個閱讀材料
A Game Production Primer10分鐘
Project Management Tools and Techniques10分鐘
SCRUM in 10 Minutes10分鐘
The Foundations of Leadership10分鐘
Production Schedule Template Documents10分鐘
3 個練習
Teamwork Fundamentals Quiz10分鐘
Project Management Quiz8分鐘
Leadership Quiz8分鐘
3
完成時間為 4 小時

Pitching Your Game and Yourself

It may seem a bit cliché, but the idea that perception is reality is perhaps doubly important in games. This doesn't mean that style rules over substance, but that they ultimately both have to exist. That can be a hard thing to hear, that how you present something (including yourself) is as important as what you are saying. This is why in this module we want you to think about presenting yourself or your game and how to best position it or you to get a job or interest people in your project. We're not asking you to write this time, so get ready to pitch!

...
9 個視頻 (總計 74 分鐘), 5 個閱讀材料, 2 個測驗
9 個視頻
Public Speaking - What Works?8分鐘
Effective Visuals5分鐘
How to Demo Your Game7分鐘
Getting a Job...9分鐘
Perfecting the Resume8分鐘
Finding a Game Job9分鐘
Interviewing8分鐘
Interested People Are Interesting6分鐘
5 個閱讀材料
Some Notes on Your Personal or Game Pitch10分鐘
Positioning Yourself10分鐘
The Portfolio10分鐘
Going Indy...10分鐘
Pitching Yourself...10分鐘
1 個練習
The Art of the Demo10分鐘
4
完成時間為 4 小時

Entrepreneurship and Starting a Company

Starting a company isn't for everyone. But it is also good to know what goes into starting a company even if you're not the one doing it. Often times, as an employee, it can feel pretty arbitrary why a company makes the decisions it does (and sometimes it is, but for the sake of argument, we'll assume that the person at the helm of the company isn't just making random decisions). But, often there is a logic there and understanding why a company does what it does is often rooted in the logics that we will be discussing here.

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7 個視頻 (總計 47 分鐘), 4 個閱讀材料, 3 個測驗
7 個視頻
Entrepreneurship7分鐘
Launching a Business6分鐘
Business Structures8分鐘
Business Planning7分鐘
Client Communication7分鐘
Physical Communication6分鐘
4 個閱讀材料
Your Friends are NOT a Company10分鐘
Launching a Business10分鐘
Work for Hire and Clients10分鐘
Competitive Analysis Templates and Discussion10分鐘
2 個練習
Launching a Business Quiz8分鐘
Work for Hire Communication Quiz6分鐘
4.4
128 個審閱Chevron Right

30%

完成這些課程後已開始新的職業生涯

33%

通過此課程獲得實實在在的工作福利

來自商业游戏与创业的熱門評論

創建者 AAJun 5th 2016

A 'must' for everyone! Entrepreneurship is something unique, is not for everyone but can be reached with some effort. A course that can be applied to all areas. Nice experience.

創建者 RDJan 31st 2017

I am grateful to Coursera and MSU for this great leaning opportunity.Thanks Coursera and MSU for providing me such a great learning opportunity.Rafi Ud Din-Pakistan.

講師

Avatar

Casey O'Donnell

Associate Professor
Media and Information

關於 密歇根州立大学

Michigan State University has been advancing the common good with uncommon will for more than 150 years. One of the top research universities in the world, MSU pushes the boundaries of discovery and forges enduring partnerships to solve the most pressing global challenges while providing life-changing opportunities to a diverse and inclusive academic community through more than 200 programs of study in 17 degree-granting colleges....

關於 游戏设计和开发 專項課程

Break into the video game industry with theoretical, technical, and business knowledge from one of the world’s best programs. This Specialization covers the theoretical and practical foundations of video game production using the Unity 3D game engine. The Specialization is taught by faculty at Michigan State University with over fifty years of combined experience building games and teaching game production. Michigan State University is one of the top-rated game design and development programs in North America. You’ll learn to develop a game concept; prototype, test, and iterate on your ideas; and navigate licensing, marketing, and other business considerations. The specialization builds a solid foundation for industry roles as a gameplay designer, level designer, technical designer, technical artist, programmer, or producer. The capstone partner for the specialization is the online game portal Kongregate, which provides an avenue for distribution of the capstone project, as well as a pathway for monetization for aspiring game developers....
游戏设计和开发

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