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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

4.6
515 個評分
103 個審閱

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

熱門審閱

YZ

Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

篩選依據:

26 - 营收管理基础:营收策略的基石 的 50 個評論(共 99 個)

創建者 Marshall D

Aug 06, 2017

Very insightful course

創建者 Maristela V

Aug 21, 2017

I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.

創建者 Balakrishnan B

Sep 17, 2017

Great Learning

創建者 Sergio

Jun 09, 2018

Very good, enjoyed very much this course

創建者 Markus T

Apr 06, 2016

Thank you for establishing such a ground and base establishing course <3

創建者 Sushant S

May 08, 2017

A great method to learn new and upgrade existing experience.

創建者 Михайлик Е Э

Oct 07, 2017

I was very interesting and informative. Excellent speaker. Good and understandable examples. Huge gratitude for the course!

創建者 Griselda C

Feb 04, 2018

Recomiendo el curso.

創建者 Mauricio A Q M

Dec 18, 2017

Great Course!

創建者 Arpit M

Jun 18, 2017

Wonderful Course for Hotel Revenue Manager, i really loved it.

創建者 Hubert A

Jul 19, 2017

Very instructive for a first course in RM

創建者 Quang V

Apr 09, 2016

Very useful. Thank you so much for this course.

創建者 Xavier S

Sep 03, 2017

Excellent course, very comprehensive

創建者 Peter G

Oct 15, 2017

It was an amazing course which helped me understood basics of Revenue Management.

Thank you all for your very interesting and useful course!

創建者 Gustavo M

Jun 12, 2018

Me gustó mucho el curso. No tenía conocimientos sobre el tema y terminé teniendo una gran noción de conceptos y de forma de pensar las problemáticas de los negocios.

創建者 Jackson V S

Nov 19, 2016

Excellent course. Very interesting, and well taught. Good supplemental graphics. I wish all courses were like ESSEC's courses.

創建者 Marcelo B

Feb 22, 2016

Great content, valuable insights. Thanks!

創建者 pretesh

Dec 03, 2015

overall course was very good

創建者 ORJI C M

Feb 11, 2017

awsome

創建者 Claudia C

Jun 02, 2017

Very cool, just missing some practical exercises

創建者 Esther E S

Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

創建者 Ibán M T

Nov 16, 2015

Up-date content and well expalined concepts .

Added value as reading and links . It really engagement me to going on for the next.

創建者 Yulia S

Oct 18, 2018

Great course giving proper understanding of how does revenue management work and how to work efficiently with data and pricing

創建者 Haijing L

Nov 14, 2018

This course provides me a structured knowledge on Revenue management, with the examples of best practices in the industry that I can directly apply on my daily work. It not only strengthened my understanding in revenue management as a whole, but also equipped me with essential skills in building and executing the revenue strategy effectively .

創建者 Yuanqiang P

May 10, 2019

A very detailed and full scope course of getting understanding the necessity of revenue management (strategy) for a well-operated hotel business.