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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

863 個評分
214 條評論


With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...



very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM


I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.


26 - 营收管理基础:营收策略的基石 的 50 個評論(共 210 個)

創建者 Yuanqiang P


A very detailed and full scope course of getting understanding the necessity of revenue management (strategy) for a well-operated hotel business.

創建者 Honestus A


I am so glad that I completed this course during quarantine, I am so happy for this learning system. I am looking forward to get another course.

創建者 Peter G


It was an amazing course which helped me understood basics of Revenue Management.

Thank you all for your very interesting and useful course!

創建者 Juan P A


Very interesting to start with the knowledge of strategic pricing. I manage a company with touristic apartments and it had helped me a lot.

創建者 Алексей К


Great information that you can't find easily enough in web. Structured and understandable. Thank you, Coursera and ESSEC Business School

創建者 Maristela V


I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.

創建者 Raja A


Good collaboration between Essec and Duetto.

Suggestion: more real life example or more exercise in form of excel for forecasting.

創建者 Linh L


This course provided fundamental information about revenue management. It was very helpful! And I can relate to my job at a hotel.

創建者 Ibán M T


Up-date content and well expalined concepts .

Added value as reading and links . It really engagement me to going on for the next.

創建者 J V S


Excellent course. Very interesting, and well taught. Good supplemental graphics. I wish all courses were like ESSEC's courses.

創建者 Doris G


I am so pleased and grateful with the knowledge I am getting through this experiences. They will be very useful in my career.

創建者 Dean I


Clear, informative, well structured and perfect length of videos and reading materials. A great course that I would recommend!

創建者 Yulia S


Great course giving proper understanding of how does revenue management work and how to work efficiently with data and pricing

創建者 Михайлик Е Э


I was very interesting and informative. Excellent speaker. Good and understandable examples. Huge gratitude for the course!

創建者 Umarov K H


Thank you very much to all the teachers and founders of this great course. It is very preciuos knowledge for hoteliers.

創建者 Irene


Contents of the course is useful and relevant for the hotel industry. Great examples provided for easy understanding.

創建者 Sunil P


Very learning and hand on approach

Assignment and projects are worth a million

Thanks a lot for your initiative



If you want to take all the fundamental knowledge of the revenue strategy it is essential take this course.

創建者 Abubakar A N


Good course from qualified facilitators. Would have been better if the course wasn't centred on just hotels

創建者 Martin N


Great Course! I learned so much! I have made such a big step forward in learning for my desired industry.

創建者 Ilija S


Excellent course that introduces you into the world of Revenue management! I suggest it to any beginner!

創建者 Naval B


Best teachers, explanation of topics and well versed videos to make you understand the topics better.

創建者 wendy j


Found the course to be very informative and able to view and listen to course lectures from anywhere



This course gives the proper knowledge of Revenue. We can feel what mean of Revenue Management is.

創建者 Vinay M T


Its a great learning platform who is keen in excelling their learning in today's mechanical life