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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

751 個評分
178 條評論


With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...



Aug 01, 2017

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM


Nov 26, 2017

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.


76 - 营收管理基础:营收策略的基石 的 100 個評論(共 175 個)

創建者 Xavier S

Sep 03, 2017

Excellent course, very comprehensive

創建者 Domingo M

Apr 19, 2020

Outstandig course! Thank you!

創建者 pretesh

Dec 03, 2015

overall course was very good

創建者 Marshall D

Aug 06, 2017

Very insightful course

創建者 Griselda C

Feb 04, 2018

Recomiendo el curso.

創建者 Nimish M

May 16, 2020

very knowledgeable


Apr 15, 2020

J'ai aimé ce cours

創建者 Manish T

Jan 14, 2016

Excellent Course.

創建者 Zoheb K

Feb 03, 2017

great learning !

創建者 Kym O

Feb 29, 2016

Simply awesome!

創建者 John C M

Jul 27, 2020

Awesome course

創建者 Deleted A

Mar 05, 2019

great course !

創建者 Balakrishnan B

Sep 17, 2017

Great Learning

創建者 swapnil P

May 27, 2020

great content

創建者 Mauricio A Q M

Dec 18, 2017

Great Course!

創建者 Rohit K

May 06, 2020

Great course

創建者 Shamon R

Dec 30, 2018

This was fun

創建者 Jan K

Feb 01, 2016


創建者 Natthapon R

Jun 09, 2020

very good

創建者 Vodopyanova E V

May 21, 2020


創建者 ORJI C M

Feb 11, 2017


創建者 HOJO C J

Sep 28, 2020


創建者 David U

Nov 12, 2016

Course was very interesting regarding the application of revenue management and specifically reviewing "Revenue Management Terminology" within the context of past and present trends in the Hotel Industry, but the course and it's additional reading material were slightly dated due to the fact that "Rate Parity" was referenced many times and I understand those clauses non-existent on OTA contracts anymore due to their dubious legality. (It seems that most of the articles referenced were from 2013, and a handful from 2014/2015)

Also, unfortunately, Augustin Cacot was a little difficult to understand at times, and I speak French!

創建者 Jerome Y

Sep 20, 2017

Good course, well explained. Would love to be able to play with some revenue management platform such as Duetto.

It would be great though if some of the link to resources on the Duetto website were updated. There's a lot of dead link there... Or a general update of the additional content. Professor Peter O'connor is still very active in the industry and recently took part in the Hotel Yearbook 2017 and it would have been nice to see it listed here.

But, to wrap it up, a great course

創建者 Constantinos D

Feb 21, 2016

A very interesting course outlining the important of good revenue management and flexible pricing to maximize hotel revenue and profits. I would welcome a few more practical exercises DURING the course and not only on the final quiz. Also, it would be good to have the tables and presentations on .pdf or . jpg format as details are not readable behind the presenter. Looking forward to the next course in this specialization, namely Demand Management.