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返回到 营收管理基础：营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础：营收策略的基石 的評價和反饋

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813 個評分
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196 條評論

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

熱門審閱

YZ
2017年7月31日

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
2017年11月25日

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

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51 - 营收管理基础：营收策略的基石 的 75 個評論（共 193 個）

創建者 Gonçalo D

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2019年7月28日

Very insightful and interesting. Definitely will recommend this course to other!

創建者 Akshay K

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2020年6月19日

Excellent Material with excellent explanation of the concepts and terminologies

創建者 DODO J

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2020年4月15日

j'ai vraiment adoré ce cours surtout l'examen final....merci aux professeurs.

創建者 Xenia W

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2020年9月24日

I absolutley enjoyed this course! Looking forward to expanding my knowledge!

創建者 Markus T

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2016年4月6日

Thank you for establishing such a ground and base establishing course <3

創建者 Daniela B

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2016年2月5日

Great introduction to the hospitality business revenue management basics

創建者 Yann S

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2019年3月16日

Was actually pretty interesting and the teacher was really good. Thanks

創建者 Sanjay P

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2020年6月2日

This was very much useful and I have got too much learning from this.

創建者 Saurabh D

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2020年6月10日

Quite comprehensive for Fundamentals. Thank you all for this course.

創建者 Jesus G

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2017年5月22日

Great course as a refresher or for someone just getting into revmgt

創建者 Diemacher

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2016年1月12日

Very nice overview of the major revenue issues facing hotels today

創建者 Cheyma M E B

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2019年10月7日

Well structured and the speakers have a great educational method!

創建者 Mohamed M

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2020年5月29日

Wonderful course and very useful, it will help me in my career.

創建者 Marta V

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2020年4月30日

Excelente curso. Interesante y muy completo. Recomendable 100%.

創建者 Ramin Z

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2019年2月3日

very good course to learn the basics of the revenue management

創建者 Arpit M

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2017年6月18日

Wonderful Course for Hotel Revenue Manager, i really loved it.

創建者 Hermine M

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2017年5月11日

very useful, very knowledgeable and with good lecturer! thanks

創建者 Sushant S

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2017年5月8日

A great method to learn new and upgrade existing experience.

創建者 Mikol B

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2020年12月27日

Great way in improving my knowledge about hotel operations.

創建者 Firoz K

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2020年8月5日

It was very awesome training & helpful for upcoming days.

創建者 Evans A

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2020年11月1日

The training is very insightful, trendy and Relevant

創建者 Claudia C

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2017年6月2日

Very cool, just missing some practical exercises

創建者 Quang V

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2016年4月8日

Very useful. Thank you so much for this course.

創建者 Olivier L

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2016年3月30日

Excellent course material with gradual approach

創建者 Camila L B

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2020年12月27日

This course is professional level. I recommend

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