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學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

813 個評分
196 條評論


With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...



very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM


I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.


51 - 营收管理基础:营收策略的基石 的 75 個評論(共 193 個)

創建者 Gonçalo D


Very insightful and interesting. Definitely will recommend this course to other!

創建者 Akshay K


Excellent Material with excellent explanation of the concepts and terminologies

創建者 DODO J


j'ai vraiment adoré ce cours surtout l'examen final....merci aux professeurs.

創建者 Xenia W


I absolutley enjoyed this course! Looking forward to expanding my knowledge!

創建者 Markus T


Thank you for establishing such a ground and base establishing course <3

創建者 Daniela B


Great introduction to the hospitality business revenue management basics

創建者 Yann S


Was actually pretty interesting and the teacher was really good. Thanks

創建者 Sanjay P


This was very much useful and I have got too much learning from this.

創建者 Saurabh D


Quite comprehensive for Fundamentals. Thank you all for this course.

創建者 Jesus G


Great course as a refresher or for someone just getting into revmgt

創建者 Diemacher


Very nice overview of the major revenue issues facing hotels today

創建者 Cheyma M E B


Well structured and the speakers have a great educational method!

創建者 Mohamed M


Wonderful course and very useful, it will help me in my career.

創建者 Marta V


Excelente curso. Interesante y muy completo. Recomendable 100%.

創建者 Ramin Z


very good course to learn the basics of the revenue management

創建者 Arpit M


Wonderful Course for Hotel Revenue Manager, i really loved it.

創建者 Hermine M


very useful, very knowledgeable and with good lecturer! thanks

創建者 Sushant S


A great method to learn new and upgrade existing experience.

創建者 Mikol B


Great way in improving my knowledge about hotel operations.

創建者 Firoz K


It was very awesome training & helpful for upcoming days.

創建者 Evans A


The training is very insightful, trendy and Relevant

創建者 Claudia C


Very cool, just missing some practical exercises

創建者 Quang V


Very useful. Thank you so much for this course.

創建者 Olivier L


Excellent course material with gradual approach

創建者 Camila L B


This course is professional level. I recommend