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返回到 营收管理基础:营收策略的基石

學生對 ESSEC商学院 提供的 营收管理基础:营收策略的基石 的評價和反饋

4.6
780 個評分
188 條評論

課程概述

With a fixed capacity, a highly disposable product and high fixed costs, hotels are a natural candidate for the application of revenue management. Originally developed by the airlines in the 1970s, these analytics-based techniques help predict consumer behavior at the hotel’s market level so that the hotel can sell each room each night at the optimum price. With modern-day rising acquisition costs and distribution complexities, revenue management techniques have increasingly been adopted by both small and large hotel companies, making a comprehensive understanding of segmentation, forecasting and pricing an essential requirement for today’s hospitality professionals. The purpose of this course is to provide a core understanding of the fundamentals of revenue management, which ties into the larger picture of revenue strategy. The course is structured to provide an insightful look into Revenue Management. Created in conjunction with Duetto, this course is hosted by a group of revenue management leaders in both theory and with hands-on experience at properties around the world. Upon completion of the course students should be empowered with industry best practices, which can be applied across the vast diversification the hotel industry to empower those to optimize profits. Duetto delivers powerful revenue strategy solutions to the world’s leading hotels and casinos, combining unparalleled expertise with world-class cloud-based technology. Acknowledgement: Bela Nagy, Agnes Roquefort , Jonathon Liu, Frederic Toitot, Pierrick La Masne, Markus Keller - ACCOR Simone Truscello - ACE HOTELS. Richard Valtr - MEWS SYSTEM. Jean-Luc Chrétien - FAST BOOKING. Jeannette Ho - FAIRMONT RAFFLES HOTELS & RESORTS. Chinmai Sharma - TAJ HOTEL & RESORTS. Cindy Estis Green - KALIBRI LABS. Jason Thielbar - RED LION. Christopher Cooper - ROCCO FORTE. Rom Hendler - SANDS. Rafi Rejerano - AB Hotels. Riko Van Santen - KEMPINKI HOTELS & RESORTS. Vinod Sukhija - BANYAN TREE HOTELS & RESORTS. Olivier Flement - WALT DISNEY COMPANY. Cidalia Pinto Coehlo - LOUVRE HOTELS. Trevor Stuart-Hill - REVENUE MATTERS. Vincent Cusma, Marco Benvenuti, Eric Stoessel, Gayle Ehrean, Nevin Reed - DUETTO. Claire Bertrand, Vincent Chatain, Jessica Moses, Benjamin Six (ESSEC Business School), Emilie Dupré (IMAGE-IN), Gregory Halidy (TRIPLAY)...

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YZ
2017年7月31日

very useful and rich with it content , the complimentary reading is awesome and indeed needed\n\nthe final exam is a bit hard , i do recommend it for people who are seeking knowledge in RM

ES
2017年11月25日

I value specifically the repetition of concepts across videos and readings - it meant it really solidified the learning and knowledge so that I now can confidently apply it.

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26 - 营收管理基础:营收策略的基石 的 50 個評論(共 184 個)

創建者 Peter G

2017年10月15日

It was an amazing course which helped me understood basics of Revenue Management.

Thank you all for your very interesting and useful course!

創建者 Juan A

2019年7月15日

Very interesting to start with the knowledge of strategic pricing. I manage a company with touristic apartments and it had helped me a lot.

創建者 Алексей К

2020年2月9日

Great information that you can't find easily enough in web. Structured and understandable. Thank you, Coursera and ESSEC Business School

創建者 Maristela V

2017年8月20日

I learned so much in this course, and I love I have places to go to find more resources and literature about subjects that interest me.

創建者 Raja A

2020年11月5日

Good collaboration between Essec and Duetto.

Suggestion: more real life example or more exercise in form of excel for forecasting.

創建者 Linh L

2019年11月7日

This course provided fundamental information about revenue management. It was very helpful! And I can relate to my job at a hotel.

創建者 Ibán M T

2015年11月16日

Up-date content and well expalined concepts .

Added value as reading and links . It really engagement me to going on for the next.

創建者 Jackson V S

2016年11月19日

Excellent course. Very interesting, and well taught. Good supplemental graphics. I wish all courses were like ESSEC's courses.

創建者 Doris G

2020年11月16日

I am so pleased and grateful with the knowledge I am getting through this experiences. They will be very useful in my career.

創建者 Dean I

2020年4月24日

Clear, informative, well structured and perfect length of videos and reading materials. A great course that I would recommend!

創建者 Yulia S

2018年10月18日

Great course giving proper understanding of how does revenue management work and how to work efficiently with data and pricing

創建者 Михайлик Е Э

2017年10月7日

I was very interesting and informative. Excellent speaker. Good and understandable examples. Huge gratitude for the course!

創建者 Umarov K H

2018年3月3日

Thank you very much to all the teachers and founders of this great course. It is very preciuos knowledge for hoteliers.

創建者 Irene

2020年6月5日

Contents of the course is useful and relevant for the hotel industry. Great examples provided for easy understanding.

創建者 Sunil P

2020年8月2日

Very learning and hand on approach

Assignment and projects are worth a million

Thanks a lot for your initiative

創建者 Abubakar A N

2019年1月3日

Good course from qualified facilitators. Would have been better if the course wasn't centred on just hotels

創建者 Ilija S

2017年1月29日

Excellent course that introduces you into the world of Revenue management! I suggest it to any beginner!

創建者 MOHAMMAD H A S

2020年1月23日

This course gives the proper knowledge of Revenue. We can feel what mean of Revenue Management is.

創建者 Vinay M T

2019年4月10日

Its a great learning platform who is keen in excelling their learning in today's mechanical life

創建者 Deleted A

2020年4月16日

One of the best module and the topics were presented in a very interesting manner. Thank you.

創建者 Deleted A

2020年5月1日

Good source of knowledge and it has helped me immensely to learn about revenue management

創建者 Khalid B

2018年12月26日

VERY GERAT COURSE , RECOMMENDED FOR EVERYONE LOOKING TO KNOW DEEP ABOUT REVENVU MANAGMENT

創建者 Mohareb S

2015年12月19日

Excellent course for hospitality professionals who want to learn about revenue management

創建者 vaseem m

2017年10月15日

back ground display or slides, during the session was not clearly visible to read

創建者 Gonçalo D

2019年7月28日

Very insightful and interesting. Definitely will recommend this course to other!