This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey.
Google Career Certificates are part of Grow with Google, an initiative that draws on Google's 20-year history of building products, platforms, and services that help people and businesses grow. Through programs like these, we aim to help everyone– those who make up the workforce of today and the students who will drive the workforce of tomorrow – access the best of Google’s training and tools to grow their skills, careers, and businesses.
- 5 stars86.21%
- 4 stars11.94%
- 3 stars1.16%
- 2 stars0.09%
- 1 star0.58%
來自FOUNDATIONS OF DIGITAL MARKETING AND E-COMMERCE的熱門評論
Very well done course, and very educational. I'm excited to continue learning, and hopefully putting these new concepts into action in the next course.
Very well done and formatted. I really can say I learned a lot and believe it will really be of a great benefit in my career, and my future.
After this course, you know what you will do to start the first step in the marketing journey. They bring not only knowledge but also experience. You may listen many motivation stories of newbie.
This course is amazing.The coure conent , the methodology, the length , the questions, cases .Every thing was made smart. Flawless
關於 Google 数字营销和电子商务 專業證書
Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are 218,000 U.S. job openings in this growing field, with a median entry-level salary of $51,000.¹
What are digital marketing and e-commerce?
What do digital marketing and e-commerce specialists do?
Why start a career in digital marketing and e-commerce?
Which jobs will this certificate help me prepare for?
What tools and platforms are taught in the curriculum?
What background is required?
Why enroll in the Google Digital Marketing and E-commerce Certificate?
Do I need to take the course in a certain order?