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學生對 Google 提供的 Foundations of Digital Marketing and E-commerce 的評價和反饋

1,036 個評分
262 條評論


This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...




thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...



Even though I have been working in digital marketing for 7 years, I found it very useful to come back to basics and refresh my knowledge with this course. Love it! Thank you.


1 - Foundations of Digital Marketing and E-commerce 的 25 個評論(共 288 個)

創建者 David C


Very well done course, and very educational. I'm excited to continue learning, and hopefully putting these new concepts into action in the next course.

創建者 Lia G


Wonderful instructor, key terms are simplified and explained, and a glossary is given also! Definitely recommend for anyone starting in the field.

創建者 Brian M


This course has something for everyone. It will fill in gaps that you may have in your marketing knowledge. For a beginner it will give you an arsenal to put to work. If you are new to e-comm this course will give you a competative advantage without getting robbed by some in the market who are not really looking out for your best interest.

創建者 Chami C


Exciting start to a long journey! This course was informative and well paced, and I appreciate the consideration for people with 0 experience and background knowledge.

創建者 Ankobia J M


Dope! Easy to follow along, the practice tests, the moving between video and text...the Instructors were Great and presented extremely well and appeared engaged!

創建者 Bagambagye D


v​ery Very informative and ideal for understanding basic principles

創建者 Kinou B


A​s a content creator this gave me a deeper insist into how marketing works and how i can use specific strategies to help me grow as a creator and help a business grow. I encourage other creators to try this course to help give them an edge in this ever growing field.

創建者 Garrison M


This course is structured very well. You learn a LOT of good terms...if you read the glossaries every time they present them.

創建者 Mohammed A A


To be honest, I wasn't sure this course would be a good starting point for me, especially after trying courses provided by Google themselves and not being satisfied with the results, but I can tell you now that this course is different and it is going to give you a really good foundation about e-commerce and digital marketing. I would recommend it to anyone who is curious about this field but doesn't know where to start.

創建者 Jeff S


This was a relevant journey down the road of digital strategy and the analytics. I enjoyed the class and believe it is worth the time to get to know the world your already a part of. We are all contributors to analytics and digital media marketing by being users of devices. It is a career builder to contribute in valued ways for the companies that work to bring better products to the market.

創建者 Jade C


Great introduction into the main aspects of digital marketing and ecommerce. I don't think you need to be completely new to the field in order to find this course helpful. Might serve as a good review/refresher for those with some professional experience in ecomm/digital marketing.

創建者 Rio E


It gives you a better understanding on how Digital Marketing works. Perfect overview that clearly defines the why's, what and how's of Digital Marketing. Best for those who are clueless in the digital marketing field, even for those who only have super basic knowledge.

創建者 Josef S


V​ery well done and formatted. I really can say I learned a lot and believe it will really be of a great benefit in my career, and my future.

創建者 chami c


Well structured course! Congratulations to the teaching team, a really great course aimed not only for professionals but also for beginners.

創建者 ted s


It was a very good foundational course but one really needs to learn more advanced strategies after completing the intro course.

創建者 Shyna G


Amazing course! This course provides a thorough understanding of the foundations of digital marketing and e-commerce.

創建者 Ravi R


Greeting from Nepal!

First of all, i would like to express my sincere gratitude to all instructor associate with this course.

I am thankful for your valuable insight on digital marketing as well as e-commerce course of study. I hope this lesson and skill will be fruitful in my career advancement. I took this course because I am a marketing graduate hence, I believed I must develop more skill in digital marketing and e-commerce industry. I am going to use all the useful tools and skill in my day to day life, which enhance my knowledge and leads me to the better future in the large organization of the global market. I loved the entire session and some practical example of the real-world context. It helps us to know how it works in the industry hence, in future we can easily cooperate and do the needful accordingly.   Once again thank you very much to all the instructors, for guiding us & helping us.      

With Regards, Ravi Rayamajhi

創建者 Tanu


Being from a marketing background and working in an e-commerce industry, this course really helped to understand how digital marketing is the need of the hour. This course will help you to understand the basics of digital marketing and e-commerce and as one move forward in the course, one can learn more about planning and execution of the strategies learned so far. Interpretation of data is very important for any organization and you will learn about the basics of data interpretation too at the end of this course.

創建者 Mila T


I'm really glad to have had the opportunity to take this course and start my career in Digital Marketing and E-Commerce. I've been indecisive as to what college degree I should pursue, and this course has strengthened my resolve to work in the Marketing/E-Commerce industry. This course has given me a better idea of how varied Digital Marketing and E-Commerce are, and which tasks I prefer (Social Media Marketing!)

Thank you, Google, for making this course! It was amazing :)

創建者 Michelle C


Great introduction to the digital marketing world. This course will help you establish a rough outline of the steps involved in the marketing/e-commerce process, introduce you to some of the platforms and tools required to be successful, and will ensure you develop the vocabulary to keep up in a job environment. I found it quick to move through and easy to understand, and I come from a zero-experience background.

創建者 Lesti L


This is a great course! Joi (Product Marketing Manager at Google) is a great teacher and takes the time to thoroughly explain Foundations of Digital Marketing and E-commerce in this course. I enjoy taking these courses and have learned some valuable skills. I plan to take the next series of courses in Google Digital Marketing & E-commerce to improve my skills. I highly recommend this course.

創建者 fayyaz a


Through this course, I have learn about Content Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, SEO and Digital Campaigns. Also, at the end of each session, i have done to me given assignments that will increase my chances of being practical and will help me to get hired on my right path of interest.

創建者 Regina S


Thank you for sharing your knowledge with me. This will come in handy for my next professional move. All of the information is provided in a clear, concise, and easy-to-understand manner. Because the lecture is so short, the learning environment is considerably more focused. I'm hoping to be able to attend the next class.

創建者 Jessica B


The course for the Foundations of Digital Marketing and E-Commerce is a great beginners course for anyone interested or wanting to learn about digital marketing. The course was very thorough and it wasn't too much information all at once. Really enjoyed this course, and highly recommend! :)