Using the transition matrix to estimate how customers will evolve

From the course by ESSEC Business School
Foundations of marketing analytics
314 ratings
ESSEC Business School
314 ratings
Course 2 of 4 in the Specialization Strategic Business Analytics
From the lesson
Module 4 : Customer lifetime value

Meet the Instructors

  • Arnaud De Bruyn
    Arnaud De Bruyn
    Professor at ESSEC Business School
    Marketing department