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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

3,844 個評分


Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – Eataly - Paolo Bongiovanni, Marketing Director Italy – Berlucchi – Paolo Ziliani, Owner – Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – Branca – Nicolò Branca, Owner – Barilla – Giuseppe Morici, President Region Europe – Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – TRDN – Martin Oetting, Managing Director – GROM – Federico Grom, Owner and Founder – Tetra Pak – Matthew Hatton, Director Competitor Intelligence – BioHombre – Matteo Panini, CEO – Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – GlemGas – Marco Guerzoni, Program Product Manager – Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – , DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....




It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.



Really enjoyed this course, found it very in-depth and relevant to the food and beverage industry. My one note would be for some of the links in the last 2 weeks to be updated as they no longer work.


126 - 食品和饮料管理 的 150 個評論(共 1,062 個)

創建者 Regino S


Best course ive taken in coursera in several years, so grateful for this fascinating experience. Bravo!

創建者 Mostafa R A


This course is absolutely fantastic.I must inform my colleagues at Burger King to complete this course.

創建者 Efstathios K


Very good course. Teach me general informations about F&B industry,market segmentation and strategies.

創建者 Maggie S


It's very informative and all the interviews are very useful and inspiring. I really enjoy the course.

創建者 Navneet S


This course material is perfect for the understanding of various management skills in food department.

創建者 Siyi M


Very interesting and informative. I believe I will constantly review the course content in the future.

創建者 federico f


Gentile Prof . Troilo , well done ! mi piacerebbe collaborare su queste tematiche

buon lavoro


創建者 Carlos E B S


Great Course! Great Content! Awesome Professor!

Thanks Gabriele for share this huge knowledge with us.

創建者 Max B


This course is very well structured and conveys it's content in an interesting and comprehensive way.

創建者 Lyndsay C


Very interesting; offers an insight into the F&D industry, with clear lectures and relevant topics.

創建者 Chichan H


Excelente, y muy actualizad, altamente recomendable para los que estamos en el esta industria!!!!

創建者 Ferruccio M


Great course! Very well organized and with some quality interviews as well. Totally recommended

創建者 Serene A


Very enjoyable course!! I recommend this to anyone who is new to food and beverage management!

創建者 Saulo L


Very interesting for those who seek for food and beverage course with high quality. Congrats

創建者 Marko M


This course was very helpfull, and I'm glad and thankful I had an opportunity to take it.

創建者 JOSE B


Excelente, aprendí demasiado y me sirvió para ponerlo en práctica en mi empresa.


創建者 Kacper G


I truly enjoyed this course. I took a lot of knowledge which I can apply in my industry.

創建者 Roberto A


The course is good, uses rather complex lexicon but the lessons are properly spread out.

創建者 Charles L


An excellent course full of insights and masterfully delivered by a clear expert in this



Excellent course which runs through the 101 of Marketing with the F&B Industry as base.

創建者 Fabio P


Great course, easy to follow and very useful to improve your food marketing skills!

創建者 Deleted A


Learned many new things I did not know on F&B. Thank you for your efforts and time.

創建者 Felipe R


very good, but can improve with more interviews and experiences, thanks for all :)

創建者 Ashlyn S


Really interesting and insightful course!

I thoroughly enjoyed it and recommend it

創建者 Gibier G


Cours complet, détaillé, et bien organisé. Facile à comprendre, très intéressant.