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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

4.8
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3,782 個評分
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1,050 條評論

課程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

熱門審閱

JL

2020年9月12日

Very interesting introductory course to food & beverage management. Clear setup and interesting topics. ALso, the interviews with guest speakers are very interesting and relate to the topics covered.

SL

2020年7月27日

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

篩選依據：

1026 - 食品和饮料管理 的 1048 個評論（共 1,048 個）

創建者 Diego C

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2020年5月1日

It's a good course

創建者 Bilel B h

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2021年9月11日

g​good 👍 course

創建者 David G

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2020年8月16日

super interesting

創建者 Panagiotis D

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2021年2月5日

Real good course

創建者 Sadman N

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2020年5月13日

It was so hard!

創建者 Anurag c

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2020年12月17日

nice knowledge

創建者 Magdiel A J M

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2020年10月27日

super cool

創建者 Kivindu S G

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2020年5月5日

Very good

創建者 21UGCH042_ S K

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2022年4月28日

O

創建者 Angelica H

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2020年4月27日

I really enjoyed the course and learnt a lot but i felt that it was sometimes quite repetitive. Also i the wording used in the slides and videos was often unnecessarily complicated and could have been written more clearly. However i did enjoy it and glad i did it!

創建者 Beatriz E

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2020年5月10日

I only answer the remaining quizzes (week 3 and 4) as other study videos are too long and could not keep up because of other priorities.

創建者 Patricio N

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2020年5月8日

It was interesting but not very engaging. Many of the examples (links) didn't work.

創建者 TANYA J

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2020年7月1日

A great course with good examples and the interviews were really helpful.

創建者 Kabayiza T D M

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2020年8月29日

it was amazing, I've learnt a lot. Thank you

創建者 Winnie C

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2020年12月4日

3

創建者 Jake M

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2022年2月9日

The course title is somewhat misleading. The information in the course is completely based in marketing of products. It doesn't even have to apply for Food and Beverages. It should be re-named. For the marketing aspect, it has good information, but was not what I was looking for in terms of Food and Beverage Management

創建者 Anuj B

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2020年4月22日

Not very educational.

Theories are very similar to what you learn in marketing.

Real-world insights and finances of Food & Beverage would be a way better teaching.

創建者 María M

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2020年7月25日

Me retiro. Curso pésimo. Pura teoría. El profesor lee en telepronter todo y no hay imágenes de ejemplos prácticos. No me sirve para nada

創建者 Laura W

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2020年7月9日

I can't un-enroll in this course!! Not what I wanted.

創建者 Angelo B

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2020年11月1日

it is for beginner!

創建者 Dhanjeet K

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2021年9月13日

GoodADB

創建者 Supravat M

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2021年2月15日

Bad

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