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返回到 食品和饮料管理

學生對 博科尼大学 提供的 食品和饮料管理 的評價和反饋

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3,835 個評分

課程概述

Managing a company in the food and beverage industry is a fascinating task. Food and beverage products are so deeply rooted in the culture of most countries that making and selling them is not only a matter of making and selling good and tasty products, but products that nurture people's body, soul, and heart. Given this, it's not difficult to see that the task quickly becomes complex. The objective of this course is twofold: first, we will focus on contemporary challenges that managers and entrepreneurs in food and beverage businesses should be able to face; and second, we will provide models and tools to design and implement appropriate courses of action to satisfy customers and build an advantage over the competition. This course is made up of four modules and an introduction, each exploring one dilemma that food and beverage companies face. You will be presented with a set of video lectures and guest speakers. These lectures combine an accessible introduction to specific topics integrated with interviews of managers and experts that will give precious insights and examples to the participants. To enhance your learning experience with us, we will make a Documentary on the Excellences of the Modena District available for you, which is in a format that we have developed specifically for this course in order to give you the chance to experience first-hand the territory as our on-campus students usually do. Each module is paired with an evaluated quiz and weekly discussion forums to reflect on the variety of the F&B world, its complexity, and the power of the network that we will build together during the course. Successful completion of the quizzes is required for a course certificate as explained in the Grading Policy. Below the guest speakers of the course: Masterchef Italia Sky – Nils Hartmann, Head of Movie Channels at Sky Italia – www.masterchef.sky.it Eataly - Paolo Bongiovanni, Marketing Director Italy – www.eataly.net Berlucchi – Paolo Ziliani, Owner – www.berlucchi.it Joia Restaurant – Alta Cucina Naturale – Pietro Leemann, Owner and Chef – www.joia.it Branca – Nicolò Branca, Owner – www.branca.it Barilla – Giuseppe Morici, President Region Europe – www.barilla.com Proyecto Expo 2015 Chile – Guillermo Ariztia, Chile Pavillon Director – www.expomilan.cl Winery Il Cavallante, Milano – Sergio Morpurgo, Owner Heineken – Floris Cobelens, Marketing Director – www.heineken.com TRDN – Martin Oetting, Managing Director – www.trnd.com GROM – Federico Grom, Owner and Founder – www.grom.it/en Tetra Pak – Matthew Hatton, Director Competitor Intelligence – www.tetrapak.com BioHombre – Matteo Panini, CEO – www.hombre.it Acetaia Maletti – Carmen & Claudio Maletti Cantine Riunite & CIV – Vanni Lusetti, CEO; Francesca Benini, Sales & Marketing Manager; Elena Lottici, Export Manager; Mario Vandi, Brand Manager – www.riunite.it GlemGas – Marco Guerzoni, Program Product Manager – www.glemgas.com Bibendum Catering – LaFranceschetta58 – Sabrina Lazzereschi & Marta Pulini, Owners and Founders – www.bibendumcatering.it , www.franceschetta58.it DISCLAIMER - Since most of the videos are conducted with those whose native language is not English, we have decided to sometimes preserve their more emphatic speech to keep a tighter match between the audio and the subtitles....

熱門審閱

SF

2022年7月31日

It's not easy, but it shouldn't be. If you go in with the intent to learn with interest in the subject. You will learn a lot. More than I thought I would. I'm a little sad that it is coming to an end.

SL

2020年7月27日

Any people who want to become an entreprenuer should definitely do this course. The lectures was explained in a detailed manner and the powerpoint slides are also quite precise and easily understood.

篩選依據：

1001 - 食品和饮料管理 的 1025 個評論（共 1,060 個）

創建者 Junaid S

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2020年9月23日

I am very thankful for achieving my best skills and knowledge through this syllabus & learns new skills .

Best Regards ,

Sayyed Junaid

創建者 Loh K J

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2021年1月25日

Easy to follow and touched all the key concepts. Very refreshing and relevant - applicable to other sectors as well not F&B sector

創建者 Martin N

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2020年10月7日

An informative and fun course. The lecture videos sometimes froze. Many of the external YouTube links did not work at all.

創建者 I M H

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2020年5月13日

This course help me a lot about food and beverage industry and how to manage a brand in local and international segments.

創建者 Mauro S

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2019年12月2日

Muy bueno, aunque hace falta algunos ejercicios de pratica y prueba escrita ademas de formatos estandar para este sector

創建者 mirko t

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2021年9月2日

The F&B management is a​ very broad and interesting topic and in this course I've found a structured approach to it.

創建者 TOLULOPE O

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2020年11月30日

TAKING THIS COURSE EXPOSED ME TO MANY THINGS IN F&B INCLUDING MANAGEMENT STRATEGIES MARKETING AND MANY MORE.

創建者 I N M

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2020年8月8日

I enjoyed this course. I'll definitely implement some of the strategies I learned in a real situation.

創建者 Rodrigo P

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2020年8月9日

excelente curso, aprendí mucho pero creo que tienen que actualizarlo un poco para que sea excelente.

創建者 Paola V

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2022年4月1日

I​'ve learned a lot of many important things on the F&B market and management. Very useful !

創建者 U. L N S E

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2021年9月5日

I​t was a very useful course that enchanced my knowledge in food and beverage management.

創建者 Deborah M

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2020年6月1日

very interesting course, they just need to improve the english grammar in the slides.

創建者 Fabio

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2020年5月12日

Good course! also if is very synthetic is able to go deep on the main concepts.

創建者 Thomas R

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2021年6月13日

well-founded content, made sense and fun, but please check the videos links

創建者 Durairaj p

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2020年7月28日

it has deep knowledge of corporate strategy and ways to success in business

創建者 Ihtesham B

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2020年7月30日

Good Course about Market segmentation, Brand Type & behaviour of People

創建者 Juan L P

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2020年9月2日

It is a good course of Marketing on F&B!

Very complete edition.

創建者 DEEPIKA M

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2020年6月3日

This course is soo interested and way of video message is good

創建者 Francesca

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2021年5月17日

Theacher was very professional and clear in his explanations

創建者 Syeda S A

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2020年6月1日

The course content was so organized with relevant examples.

創建者 amr y a

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2021年5月20日

very good fro a person who foucus in baverage industry

創建者 roberta c

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2021年4月11日

Great course. Pity that certain contents are not seen

創建者 Cheung C P J

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2022年5月24日

​many reliable example and learn different brands

創建者 GAYATHRI T

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2020年8月3日

It was an useful to everyone.. To learn in home..

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