Interview with Giuseppe Morici of Barilla Europe

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From the course by 博科尼大学
食品和饮料管理
800 ratings
博科尼大学
800 ratings
From the lesson
Local vs. Global
There is value in being local in a global market and there is value in being global in a local market. The role of distribution networks in international food and beverage markets.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing

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