Interview with Floris Cobelens of Heineken - Managing Huge Brand Portfolios

From the course by Università Bocconi
Food & Beverage Management
747 ratings
Università Bocconi
747 ratings
From the lesson
Small vs. Big
Leveraging on size to build a competitive advantage in food and beverage markets. The design of growth strategies in different markets.

Meet the Instructors

  • Gabriele Troilo
    Gabriele Troilo
    Associate Professor
    Department of Marketing