This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence and existence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course modules will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.
本課程是 Innovation: From Creativity to Entrepreneurship 專項課程 專項課程的一部分
Entrepreneurship I: Laying the Foundation
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週
1完成時間為 1 小時
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 個視頻 （總計 2 分鐘）, 4 個閱讀材料, 1 個測驗
1 個視頻
4 個閱讀材料
Syllabus10分鐘
About the Discussion Forums10分鐘
Updating Your Profile10分鐘
Social Media10分鐘
1 個練習
Orientation Quiz10分鐘
完成時間為 2 小時
Module 1: Introduction to Entrepreneurship
This module is focused on how an innovator can get started on his or her entrepreneurial journey.
4 個視頻 （總計 58 分鐘）, 2 個閱讀材料, 4 個測驗
4 個視頻
Where Do Entrepreneurial Ideas Come From?11分鐘
Pitching Your Idea16分鐘
Interview with Lucas Frye16分鐘
2 個閱讀材料
Module 1 Overview10分鐘
Module 1 Readings and Resources10分鐘
4 個練習
Module 1 Lesson 1 Practice Quiz6分鐘
Module 1 Lesson 2 Practice Quiz6分鐘
Module 1 Lesson 3 Practice Quiz6分鐘
Module 1 Quiz20分鐘
週
2完成時間為 4 小時
Module 2: Understanding the Market
This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.
4 個視頻 （總計 68 分鐘）, 2 個閱讀材料, 5 個測驗
2 個閱讀材料
Module 2 Overview10分鐘
Module 2 Readings and Resources10分鐘
4 個練習
Module 2 Lesson 1 Practice Quiz10分鐘
Module 2 Lesson 2 Practice Quiz8分鐘
Module 2 Lesson 3 Practice Quiz10分鐘
Module 2 Quiz18分鐘
週
3完成時間為 2 小時
Module 3: Building the Team
This module is focused on entrepreneurs can build and motivate teams.
4 個視頻 （總計 56 分鐘）, 2 個閱讀材料, 4 個測驗
4 個視頻
Team Building13分鐘
Leadership7分鐘
Building Credibility14分鐘
Interview with Steven Farag, Campus Sportswear19分鐘
2 個閱讀材料
Module 3 Overview10分鐘
Module 3 Readings and Resources10分鐘
4 個練習
Lesson 3-1 Practice Quiz6分鐘
Lesson 3-2 Practice Quiz6分鐘
Lesson 3-3 Practice Quiz8分鐘
Module 3 Quiz12分鐘
週
4完成時間為 4 小時
Module 4: Finding Customers
This module focuses on finding customers.
4 個視頻 （總計 49 分鐘）, 2 個閱讀材料, 5 個測驗
4 個視頻
Early Adopters11分鐘
Crowdfunding8分鐘
Interview with Dave Cohen, Petronics16分鐘
2 個閱讀材料
Module 4 Overview10分鐘
Module 4 Readings and Resources10分鐘
4 個練習
Lesson 4-1 Practice Quiz4分鐘
Lesson 4-2 Practice Quiz10分鐘
Lesson 4-3 Practice Quiz12分鐘
Module 4 Quiz20分鐘
4.7
18 個審閱熱門審閱
amaazzzing\n\nthe only problem is with the Peer-graded assignments because of the time constraints. you really need to change that
Very usefully course with great combination of theory and practice. Assignment is well lay-out for thought process.
講師
Thomas E. Parkinson
Visiting ProfessorUniversity of Illinois College of Business
立即開始攻讀碩士學位
此 課程 隸屬於 伊利诺伊大学香槟分校 提供的 100% 在線 Master of Business Administration (iMBA)。如果您被錄取參加全部課程，您的課程將計入您的學位學習進程。
關於 伊利诺伊大学香槟分校
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
關於 Innovation: From Creativity to Entrepreneurship 專項課程
In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization.
This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world.
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