課程信息

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第 3 門課程(共 4 門)
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初級
完成時間大約為15 小時
英語(English)
字幕:英語(English)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 3 門課程(共 4 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為15 小時
英語(English)
字幕:英語(English)

提供方

香港中文大学 徽標

香港中文大学

教學大綱 - 您將從這門課程中學到什麼

1

1

完成時間為 1 小時

Module 0: Course Preliminaries

完成時間為 1 小時
2 個視頻 (總計 5 分鐘), 4 個閱讀材料
2 個視頻
Entering the China Market2分鐘
4 個閱讀材料
Acknowledgement10分鐘
Copyright and eLearning Guidance at CUHK10分鐘
Course Overview10分鐘
Learn from the Expert Interviews10分鐘
完成時間為 2 小時

Module 1: What Is Entrepreneurship?

完成時間為 2 小時
26 個視頻 (總計 106 分鐘)
26 個視頻
1.2 What Is Stopping People From Being Entrepreneurial?2分鐘
1.3 Entrepreneurs Vs Professionals2分鐘
1.4 Why Do People Become Entrepreneurs?1分鐘
1.5 What Are The Challenges China Entrepreneurs Face4分鐘
1.6 Intrapreneurs And Entrepreneurs4分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分鐘
Dr Alex Li, CEO & Founder of BizCONLINE7分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分鐘
1 個練習
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs4分鐘
2

2

完成時間為 1 小時

Module 2a. Innovation And Creativity

完成時間為 1 小時
8 個視頻 (總計 55 分鐘)
8 個視頻
2a.2 Disruptive Business Model14分鐘
2a.3 Identify An Opportunity4分鐘
Dr Alex Li, CEO & Founder of BizCONLINE14分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)49
完成時間為 1 小時

Module 2b. Market Validation

完成時間為 1 小時
6 個視頻 (總計 30 分鐘)
6 個視頻
2b.2 How Big Is Your Market?2分鐘
2b.3 Prioritising The Ideas3分鐘
2b.4 Market Validation Before Launching Your Product6分鐘
2b.5 Your Business Positioning9分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5分鐘
1 個練習
Week 2 Quiz: Market positioning8分鐘
3

3

完成時間為 3 小時

Module 3. Business Plan

完成時間為 3 小時
14 個視頻 (總計 88 分鐘)
14 個視頻
3.2 Determine The Objectives3分鐘
3.3 Choose The Right Format2分鐘
3.4 Business Model9分鐘
3.5 What Else Should We Include?26分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11分鐘
Dr Alex Li, CEO & Founder of BizCONLINE4分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7分鐘
4

4

完成時間為 4 小時

Module 4. Startup Financing

完成時間為 4 小時
21 個視頻 (總計 119 分鐘)
21 個視頻
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6分鐘
4.3 Startup Valuation10分鐘
4.4 Mode of Investment3分鐘
4.5 Shareholder's Agreement7分鐘
4.6 Investor Incentives3分鐘
4.7 Potential Return for Investors1分鐘
4.8 Investment Requirement4分鐘
4.9 Financial Analysis (From Investors' Perspective) - Return5分鐘
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)42
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6分鐘
Dr Alex Li, CEO & Founder of BizCONLINE11分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1分鐘
完成時間為 4 小時

Supplementary Materials

完成時間為 4 小時
6 個視頻 (總計 227 分鐘)
6 個視頻
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48分鐘
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37分鐘
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34分鐘
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32分鐘
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30分鐘

審閱

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關於 Doing Business in China 專項課程

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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