課程信息
4.9
14 個評分
1 個審閱
專項課程

第 3 門課程(共 4 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
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可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為11 小時

建議:4 weeks of study, 3 hours/week...
可選語言

英語(English)

字幕:英語(English)...
專項課程

第 3 門課程(共 4 門),位於

100% 在線

100% 在線

立即開始,按照自己的計劃學習。
可靈活調整截止日期

可靈活調整截止日期

根據您的日程表重置截止日期。
初級

初級

完成時間(小時)

完成時間大約為11 小時

建議:4 weeks of study, 3 hours/week...
可選語言

英語(English)

字幕:英語(English)...

教學大綱 - 您將從這門課程中學到什麼

1
完成時間(小時)
完成時間為 1 小時

Module 0: Course Preliminaries

This module provides general information about this course which you should familiarize yourself with before start working on the lecture materials. Full interviews of all guests appearing in this course are also included as supplementary materials in this module for your easy access. Enjoy!...
Reading
2 個視頻(共 5 分鐘), 4 個閱讀材料
Video2 個視頻
Entering the China Market2分鐘
Reading4 個閱讀材料
Acknowledgement10分鐘
Copyright and eLearning Guidance at CUHK10分鐘
Course Overview10分鐘
Learn from the Expert Interviews10分鐘
完成時間(小時)
完成時間為 2 小時

Module 1: What Is Entrepreneurship?

In this first module, you will learn to appreciate the mindset of an entrepreneur. If you are thinking of starting your own business, it is critical for you to adjust yourself to be one if you want to succeed....
Reading
26 個視頻(共 106 分鐘), 1 個測驗
Video26 個視頻
1.2 What Is Stopping People From Being Entrepreneurial?2分鐘
1.3 Entrepreneurs Vs Professionals2分鐘
1.4 Why Do People Become Entrepreneurs?1分鐘
1.5 What Are The Challenges China Entrepreneurs Face4分鐘
1.6 Intrapreneurs And Entrepreneurs4分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)1分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)1分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)6分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分鐘
Dr Alex Li, CEO & Founder of BizCONLINE7分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)10分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)2分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)9分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)4分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)10分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)2分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)2分鐘
Quiz1 個練習
Week 1 Quiz: Intrapreneurs Vs Entrepreneurs4分鐘
2
完成時間(小時)
完成時間為 1 小時

Module 2a. Innovation And Creativity

In Module 2a, you will learn how to generate business ideas for your startup and identify an opportunity for it....
Reading
8 個視頻(共 55 分鐘)
Video8 個視頻
2a.2 Disruptive Business Model14分鐘
2a.3 Identify An Opportunity4分鐘
Dr Alex Li, CEO & Founder of BizCONLINE14分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)5分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)分鐘
完成時間(小時)
完成時間為 1 小時

Module 2b. Market Validation

In Module 2b, you will learn how to examine your business ideas and prioritize them for your startup. Most importanly, you will learn how to do market validation of your ideas before actually launching them....
Reading
6 個視頻(共 30 分鐘), 1 個測驗
Video6 個視頻
2b.2 How Big Is Your Market?2分鐘
2b.3 Prioritising The Ideas3分鐘
2b.4 Market Validation Before Launching Your Product6分鐘
2b.5 Your Business Positioning9分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)5分鐘
Quiz1 個練習
Week 2 Quiz: Market positioning8分鐘
3
完成時間(小時)
完成時間為 3 小時

Module 3. Business Plan

In this module, you will learn how to produce targeted presentation for potential investors and write your own business plan....
Reading
14 個視頻(共 88 分鐘), 1 個測驗
Video14 個視頻
3.2 Determine The Objectives3分鐘
3.3 Choose The Right Format2分鐘
3.4 Business Model9分鐘
3.5 What Else Should We Include?26分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)11分鐘
Dr Alex Li, CEO & Founder of BizCONLINE4分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)5分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)2分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)3分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)3分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)7分鐘
4
完成時間(小時)
完成時間為 4 小時

Module 4. Startup Financing

In this module, you will learn how to get funding to support operations of your startup. You will learn about different modes of investment. Most importantly, you will learn more about the financial analysis which potential investors use to assess your startup....
Reading
21 個視頻(共 119 分鐘), 1 個測驗
Video21 個視頻
4.2 From Pitch to Hitch – What’s on the Investor’s Mind?6分鐘
4.3 Startup Valuation10分鐘
4.4 Mode of Investment3分鐘
4.5 Shareholder's Agreement7分鐘
4.6 Investor Incentives3分鐘
4.7 Potential Return for Investors1分鐘
4.8 Investment Requirement4分鐘
4.9 Financial Analysis (From Investors' Perspective) - Return5分鐘
4.10 Financial Analysis (From Investors’ perspective) - Operation Parameters8分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)3分鐘
Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)7分鐘
Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)4分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)5分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)7分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)3分鐘
Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)6分鐘
Dr Alex Li, CEO & Founder of BizCONLINE11分鐘
Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)2分鐘
Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)1分鐘
完成時間(小時)
完成時間為 4 小時

Supplementary Materials

...
Reading
6 個視頻(共 227 分鐘)
Video6 個視頻
Full Interview with Mr Desmond Marshall, Managing Director of Rouge International (www.RLSCLUB.com) and Rouge Ventures (www.RougeVC.com)48分鐘
Full Interview with Dr Witman Hung, Principal Liaison Officer for Hong Kong of Shenzhen Qianhai Authority (www.szqh.com.cn)37分鐘
Full Interview with Mr Emil Chan, Co-founder and CEO of Starthub Holding Ltd (www.starthubhk.com)34分鐘
Full Interview with Mr Christopher Yeung, Founder of Carshare.hk (www.carshare.hk)32分鐘
Full Interview with Ms Jah Ying Chung, Founder and Air Marshal of Launchpilots (join.launchpilots.com)30分鐘

講師

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Prof. Dominic Chan

Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for Entrepreneurship
Department of Decision Sciences and Managerial Economics

關於 The Chinese University of Hong Kong

Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network....

關於 Doing Business in China 專項課程

Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans....
Doing Business in China

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