課程信息

26,953 次近期查看

學生職業成果

62%

完成這些課程後已開始新的職業生涯

50%

通過此課程獲得實實在在的工作福利

17%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為6 小時
英語(English)
字幕:英語(English)

您將獲得的技能

Content CreationPersona (User Experience)Brand ManagementContent Marketing

學生職業成果

62%

完成這些課程後已開始新的職業生涯

50%

通過此課程獲得實實在在的工作福利

17%

加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為6 小時
英語(English)
字幕:英語(English)

提供方

西北大学 徽標

西北大学

教學大綱 - 您將從這門課程中學到什麼

內容評分Thumbs Up98%(3,763 個評分)Info
1

1

完成時間為 2 小時

Introduction to Content Strategy

完成時間為 2 小時
5 個視頻 (總計 31 分鐘), 6 個閱讀材料
5 個視頻
What is Content Strategy?5分鐘
John's Three Truths6分鐘
It's Not Smart if It's Not Strategic3分鐘
Intro to Audience and Experiences9分鐘
6 個閱讀材料
What is Content Strategy?10分鐘
Course Content and Schedule10分鐘
How Do I Get The Most Out Of This Course?10分鐘
Meet the Team10分鐘
Using Medill on Media Engagement10分鐘
An Introduction10分鐘
2

2

完成時間為 3 小時

Audiences and Brand

完成時間為 3 小時
7 個視頻 (總計 28 分鐘), 3 個閱讀材料, 1 個測驗
7 個視頻
Creating Personas3分鐘
Segmenting Your Audience4分鐘
Targeting an Audience with Experiences3分鐘
Marketing/Branding Your Content Pt.13分鐘
Marketing/Branding Your Content Pt. 24分鐘
Creating a Core Creative Concept3分鐘
3 個閱讀材料
The Identity Experience10分鐘
Media Concepts10分鐘
The Case Study10分鐘
3

3

完成時間為 2 小時

Experiences and Voice

完成時間為 2 小時
8 個視頻 (總計 43 分鐘), 4 個閱讀材料
8 個視頻
Why Do Experiences Matter?3分鐘
Understanding the Experiences4分鐘
How Experiences Apply to Content7分鐘
Development of Tone and Voice6分鐘
Importance of a Unique Content Voice4分鐘
Best Practices for Professional Writing4分鐘
Using a Story Arc with Content7分鐘
4 個閱讀材料
The Talk About and Share Experience10分鐘
The Makes Me Smarter Experience10分鐘
Join us for MOOC 2 - Managing Content!10分鐘
Other Resources10分鐘

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關於 专业人员所需的内容策略 專項課程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

常見問題

  • Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:

    • The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.

    • The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.

  • Yes, Coursera provides financial aid to learners who cannot afford the fee. Apply for it by clicking on the Financial Aid link beneath the "Enroll" button on the left. You'll be prompted to complete an application and will be notified if you are approved. You'll need to complete this step for each course in the Specialization, including the Capstone Project. Learn more.

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