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Effective Sales – An Overview, Fundação Instituto de Administração

4.5
54 個評分
17 個審閱

課程信息

Welcome to Strategic Sales Management specialization. This specialization course focus on providing conceptual and practical guidance on sales planning and management. The development of the specialization goes through the different phases of the sales planning process, keeping attention on the connection to the strategy of the company. Concepts discussed in this specialization aim to support the analyses on how to plan sales in alignment with the strategic guidelines of the company. The sales functions are discussed with models and frameworks that support the planning process, which includes assumptions regarding the strategic guidelines, such as aggregate revenue targets, company’s earnings, and expected cash flow from the company’s operations. These variables are all related to the strategy of the company. The target audience of this specialization include professionals with some experience in sales, they might have been promoted to a managing position recently, or they have plans to improve their expertise in the sales area to apply to more challenging positions in the future. Prerequisite for this specialization is general knowledge of business concepts, models, and tools. Professionals who have concluded undergraduate courses of business administration, and also of different areas of knowledge, such as engineering, economics, accounting, and social sciences. It’s also important to emphasize that sales involve a broad range of areas, there are products and services related to agriculture, petrochemical, automobile, aeronautics, chemical, pharmaceutical, medical, insurance, education, retail, and consulting industries, just to mention some examples. That means sales professionals are from all sectors. Therefore, learners of different academic backgrounds may benefit from doing this specialization, which is structured to support sales planning and management from a methodological standpoint. And this approach applies to a diverse range of sectors. The primary learning outcome of this specialization is the improvement of the sales planning and management competencies and skills, by providing a set of concepts, models, tools, and techniques to support the development of the sales plan structure, which will support the sale plan development....

熱門審閱

創建者 AA

Aug 28, 2018

Personally speaking, this course is very useful for people that want to learn basic conceptos about sales. I really recommend it!

創建者 ZP

Dec 05, 2017

Very useful for me to build a structured knowledge about sales management.

篩選依據:

16 個審閱

創建者 Eldar Hasanli

Oct 30, 2018

Course comprises really valuable content and highly recommended for those who are taking first steps in sales and marketing. I really learned so much useful information regarding to sales. Highly recommended course.

創建者 Agbata Valerian Osita

Oct 28, 2018

Exceptional learning and teaching aid with precision on relevant topics

創建者 Aldo Rodolfo Vicuña Amaya

Aug 28, 2018

Personally speaking, this course is very useful for people that want to learn basic conceptos about sales. I really recommend it!

創建者 Grant Johnson

Jul 17, 2018

Good information. I felt that the final assignment was the first time to apply the skills learned int he course. It would have been nice to have small activities to apply the skills each week along side the quizzes.

創建者 Evgeny Chirkov

May 17, 2018

I really enjoy that course, it provides not only information, bur also a lot of clues where to dig deeper to become a Sales Professional.

創建者 Shawn Chu

May 10, 2018

"overview" is an exact word cuz the brief instruction method is the main contents in this course, hope next session will be more case analysis to help us to use.

創建者 Nino Gejadze

May 08, 2018

The first week was very good !!!

創建者 Ronaldo Vilas Boas Junior

Apr 03, 2018

Good course, for beginners and mid-level sales professionals

創建者 kamran sanaullah

Mar 25, 2018

Excellent course for the person who wants to start there career in sales.

創建者 Deleted Account

Feb 16, 2018

Very interesting content, the subject will help me at my professional life.