In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
本課程是 专业人员所需的内容策略 專項課程 專項課程的一部分
Content Strategy for Professionals: Ensuring Your Content's Impact
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課程信息
4,295 次近期查看
學生職業成果
33%
完成這些課程後已開始新的職業生涯
38%
通過此課程獲得實實在在的工作福利
20%
加薪或升職
學生職業成果
33%
完成這些課程後已開始新的職業生涯
38%
通過此課程獲得實實在在的工作福利
20%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 5 門）
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完成時間大約為6 小時
建議：1-3 hours/week
英語（English）
字幕：英語（English）
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Visual Communication: Theory and Practice
Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.
完成時間為 2 小時
7 個視頻 （總計 48 分鐘）, 4 個閱讀材料
7 個視頻
The Importance of Visual Communication4分鐘
Part 1: Understanding Gestalt Theory7分鐘
Part 2: Effective Visual Communication7分鐘
Text and Typography5分鐘
Tips for Great Photography11分鐘
Effective Video Storytelling9分鐘
4 個閱讀材料
What is Content Strategy?10分鐘
Course Content10分鐘
How Do I Get the Most Out of This Course?10分鐘
Meet the Team10分鐘
完成時間為 3 小時
Social Engagement
Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.
完成時間為 3 小時
6 個視頻 （總計 41 分鐘）
6 個視頻
Passion vs Trigger Event Communities5分鐘
Putting Social Communities to Work5分鐘
Part 1: Developing Content for Social Communities6分鐘
Part 2: Developing Content for Social Communities7分鐘
Connecting Your Content with an Audience9分鐘
完成時間為 1 小時
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
完成時間為 1 小時
6 個視頻 （總計 45 分鐘）, 2 個閱讀材料
6 個視頻
Types of Measurement Systems7分鐘
Understanding Server-Based Analytic Systems4分鐘
Analytic Terms to Measure Effectively7分鐘
The Most Important Metrics to Measure9分鐘
How Content Strategists Track Engagement8分鐘
2 個閱讀材料
Take Back To Work Toolkit10分鐘
Join us for the Capstone!10分鐘
審閱
4.6
來自CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT的熱門評論
由 AR 提供Dec 12, 2017
Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.
由 EB 提供Apr 19, 2016
I didn't like the assignment; it did not make me think of the taught theory, or teach me any kind of practical skill. However, the rest of the course was good.
由 JG 提供Aug 13, 2019
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
由 CM 提供Dec 10, 2019
I found this last module far more articulated than the others, however, what I wished to see where more examples how on to apply the learnings
由 MT 提供Jul 13, 2016
The project for this course, as with all in the specialization, really emphasized the learning. The peer review did, too.
由 NW 提供Nov 28, 2016
I love this course! They really went in on different content in this one. Definitely recommend to content creators.
由 DR 提供Jul 26, 2017
Again Relevant and Valuable contents. Thanks Professor Lavine and Professor Lee for this great opportunity.
由 DA 提供May 9, 2018
Another valuable chapter in the five course series. Looking forward to completing the entire program.
由 CC 提供Dec 11, 2018
Great course, informative, relevant, easy to digest and applicable straight away.
由 KS 提供Nov 3, 2019
Thank you. Again, more information I didn't know I couldn't live without!
關於 西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
關於 专业人员所需的内容策略 專項課程
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.
The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.
To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.
Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
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