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完成時間大約為6 小時

建議:1-3 hours/week...

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字幕:英語(English)

100% 在線

立即開始,按照自己的計劃學習。

可靈活調整截止日期

根據您的日程表重置截止日期。

完成時間大約為6 小時

建議:1-3 hours/week...

英語(English)

字幕:英語(English)

學習Course的學生是

  • Writers
  • Editors
  • Marketing Specialists
  • Business Developers
  • Marketers

教學大綱 - 您將從這門課程中學到什麼

1
完成時間為 2 小時

Visual Communication: Theory and Practice

7 個視頻 (總計 48 分鐘), 4 個閱讀材料
7 個視頻
The Importance of Visual Communication4分鐘
Part 1: Understanding Gestalt Theory7分鐘
Part 2: Effective Visual Communication7分鐘
Text and Typography5分鐘
Tips for Great Photography11分鐘
Effective Video Storytelling9分鐘
4 個閱讀材料
What is Content Strategy?10分鐘
Course Content10分鐘
How Do I Get the Most Out of This Course?10分鐘
Meet the Team10分鐘
2
完成時間為 3 小時

Social Engagement

6 個視頻 (總計 41 分鐘), 1 個測驗
6 個視頻
Passion vs Trigger Event Communities5分鐘
Putting Social Communities to Work5分鐘
Part 1: Developing Content for Social Communities6分鐘
Part 2: Developing Content for Social Communities7分鐘
Connecting Your Content with an Audience9分鐘
3
完成時間為 1 小時

Measuring Your Content's Engagement

6 個視頻 (總計 45 分鐘), 2 個閱讀材料
6 個視頻
Types of Measurement Systems7分鐘
Understanding Server-Based Analytic Systems4分鐘
Analytic Terms to Measure Effectively7分鐘
The Most Important Metrics to Measure9分鐘
How Content Strategists Track Engagement8分鐘
2 個閱讀材料
Take Back To Work Toolkit10分鐘
Join us for the Capstone!10分鐘
4.6
20 個審閱Chevron Right

33%

完成這些課程後已開始新的職業生涯

38%

通過此課程獲得實實在在的工作福利

20%

加薪或升職

來自Content Strategy for Professionals: Ensuring Your Content's Impact的熱門評論

創建者 ARDec 13th 2017

Very useful information, hands-on practice. The pure theory was skipped and even after one week course you know what involves in hight quality pictures and videos.

創建者 JGAug 14th 2019

Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!

講師

Avatar

Candy Lee

Professor
Medill School of Journalism, Media, Integrated Marketing Communications
Avatar

John Lavine

Founder, Professor and Director, Media Management Center
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Randy Hlavac

Northwestern University & CEO of Marketing Synergy, Inc

關於 西北大学

Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries. ...

關於 专业人员所需的内容策略 專項課程

Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit....
专业人员所需的内容策略

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