In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. You'll also dive deeper into social communities to help you understand how these communities form and what you can do to build your role within them. The last module is pivotal for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
提供方
专业人员所需的内容策略 專項課程西北大学課程信息
6,299 次近期查看
學生職業成果
33%
完成這些課程後已開始新的職業生涯
38%
通過此課程獲得實實在在的工作福利
20%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為6 小時
英語（English）
字幕：英語（English）
學生職業成果
33%
完成這些課程後已開始新的職業生涯
38%
通過此課程獲得實實在在的工作福利
20%
加薪或升職
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 5 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
完成時間大約為6 小時
英語（English）
字幕：英語（English）
提供方
西北大学
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 2 小時
Visual Communication: Theory and Practice
Module 1 looks at visual communication and the ways you can be more effective with your font choices, photography, and video.
完成時間為 2 小時
7 個視頻 （總計 48 分鐘）, 4 個閱讀材料
7 個視頻
The Importance of Visual Communication4分鐘
Part 1: Understanding Gestalt Theory7分鐘
Part 2: Effective Visual Communication7分鐘
Text and Typography5分鐘
Tips for Great Photography11分鐘
Effective Video Storytelling9分鐘
4 個閱讀材料
What is Content Strategy?10分鐘
Course Content10分鐘
How Do I Get the Most Out of This Course?10分鐘
Meet the Team10分鐘
完成時間為 3 小時
Social Engagement
Module 2 dives deeper into social communities to help you understand how these communities form and what you can do to build your role within them.
完成時間為 3 小時
6 個視頻 （總計 41 分鐘）
6 個視頻
Passion vs Trigger Event Communities5分鐘
Putting Social Communities to Work5分鐘
Part 1: Developing Content for Social Communities6分鐘
Part 2: Developing Content for Social Communities7分鐘
Connecting Your Content with an Audience9分鐘
完成時間為 1 小時
Measuring Your Content's Engagement
Module 3 is a pivotal unit for Content Strategists. It will help you to understand how best to measure your content to maximize its effectiveness relative to the time you commit to it.
完成時間為 1 小時
6 個視頻 （總計 45 分鐘）, 2 個閱讀材料
6 個視頻
Types of Measurement Systems7分鐘
Understanding Server-Based Analytic Systems4分鐘
Analytic Terms to Measure Effectively7分鐘
The Most Important Metrics to Measure9分鐘
How Content Strategists Track Engagement8分鐘
2 個閱讀材料
Take Back To Work Toolkit10分鐘
Join us for the Capstone!10分鐘
審閱
來自CONTENT STRATEGY FOR PROFESSIONALS: ENSURING YOUR CONTENT'S IMPACT的熱門評論
由 EB 提供2016年4月19日
I didn't like the assignment; it did not make me think of the taught theory, or teach me any kind of practical skill. However, the rest of the course was good.
由 JG 提供2019年8月13日
Randy and the team are brilliant. I am redoing this entire specialization to remain engaged with the content. Great work Randy and Northwestern!
由 CM 提供2019年12月10日
I found this last module far more articulated than the others, however, what I wished to see where more examples how on to apply the learnings
由 MT 提供2016年7月13日
The project for this course, as with all in the specialization, really emphasized the learning. The peer review did, too.
關於 专业人员所需的内容策略 專項課程
Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value.
You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach.
The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today.
To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's.
Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.
常見問題
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
還有其他問題嗎？請訪問 學生幫助中心。
