Chevron Left
返回到 行为金融学

學生對 杜克大学 提供的 行为金融学 的評價和反饋

2,570 個評分
707 條評論


We make thousands of decisions every day. Do I cross the road now, or wait for the oncoming truck to pass? Should I eat fries or a salad for lunch? How much should I tip the cab driver? We usually make these decisions with almost no thought, using what psychologists call “heuristics” – rules of thumb that enable us to navigate our lives. Without these mental shortcuts, we would be paralyzed by the multitude of daily choices. But in certain circumstances, these shortcuts lead to predictable errors – predictable, that is, if we know what to watch out for. Did you know, for example, that we are naturally biased towards selling investments that are doing well for us, but holding on to those that are doing poorly? Or that we often select sub-optimal insurance payment plans, and routinely purchase insurance that we don’t even need? And why do so many of us fail to enroll in our employer’s corporate retirement plans, even when the employer offers to match our contributions? Behavioral finance is the study of these and dozens of other financial decision-making errors that can be avoided, if we are familiar with the biases that cause them. In this course, we examine these predictable errors, and discover where we are most susceptible to them. This course is intended to guide participants towards better financial choices. Learn how to improve your spending, saving, and investing decisions for the future....



This course was a very good sum up of Daniel Kahneman's thinking fast and slow. Definitely recommend to everyone who would like to know more about our flaws or would like to refresh your knowledge.


Good course! There is just one thing I would improve here - an explanation of the mistakes after the tests are done. This improvement should increase the student`s understanding of specific topics.


26 - 行为金融学 的 50 個評論(共 692 個)

創建者 Arun C


Thank you very much for provide such an excellent platform to learn. I want to learn this course “Behavioural Finance” from last 3 years but don’t have path and guidance. But by Coursera with Tata capital I get this opportunity.

As far as course is concern Excellent course. Helps to establish the balance between probabilistic truth and illusions that infect our decision-making. Insightful short course on psychological background on investing. The course is well designed, especially the case study examples.



This course is really interesting, especially for people that are into Business Management and Psychology. In my humble opinion, every human being is a decision maker in their everyday life and this course( in conjuction with other sciences) is a tool of paramount importance to make better and more effective decisions in the everyday life. I feel really happy to have had the opportunity to learn all that i have learned and become a better decision maker starting!

創建者 Nereo M


The course is something very new and very different from where I have been and from my experience as an operations management executive. The jargon and language are just new to me. I learned a lot, which I can apply to my new mission and passion as a financial coach. Thank you.

創建者 Alexander M


Great course! It allows to understand the twisted logic that run in our heads. Helps to establish the balance between probabilistic truth and illusions that infect our decision-making. Thanks a lot!

創建者 Shivam P


I thought it would be an easy one sitting course, but it is not. PPTs are excellent, and quizzes will test you properly. Just be aware that you can't finish it in just 5 hours.



The course was interesting and made you think differently in a given situation.

創建者 Richard K


Excellent insights into the psychology of money, finance and investing

創建者 Jane A


Really intriguing concepts and material, and engaging presenters. There's a lot of shifting terminology, though, i.e. a bias may be called one thing in one place, and then referred to by a different term in the quiz. The quizzes are very frustrating, because so many of the questions call for pretty subjective selection of multiple possible answers -- there are way too many ways to be "incorrect," with no room to discuss why an answer could be appropriate. It's a short, basic intro kind of course, though, and did its job of making me quite interested in this particular lens on finance/economics.

創建者 Simon C


Material was good, but the quizzes are poor because many questions are inadequately covered in the class materials.

創建者 Rowena S


I have done quite a lot of courses on Coursera but I found the format of this one disappointing: I read the materials given prior to the lectures, but found that these short videos simply repeated the contents of the reading materials without going into further depth, offering alternate examples (the same ones were cited as the reading texts) or extending the concepts. The quizzes (particularly the last one) referred to some biases which weren't even mentioned in the reading materials or lectures. I felt like the quizzes were testing only my ability to recognise different biases and remember the names, quite a superficial approach to behavioural finance.

創建者 Irene S F


I am deeply intrigued by the subject and was excited to embark on this Behavioral Finance course, especially as a person who works in banking. I figured it would be fun because learning why people are inclined towards certain financial decisions is geekily riveting to me! My other experiences with Coursera classes have been worthwhile and engaging, this however, is a disaster. Basically you're given cruddy powerpoint presentations to read through, and heaps of them. Lots of graphs and strange examples which are not tied to the video material. The lectures are brief, uninspiring, and relate in NO WAY to the actual Quizzes. This is a dismal presentation of the subject, and it is clear zero effort was put into developing the course. The team really phoned it in here - just threw some slides up and a couple teleprompter style videos. I've been more educated watching my kid watch YouTube videos of other people playing Minecraft! That's how miserable this course is. Good luck with the quizzes, maybe google some definitions or something.

創建者 Gerry-Ann J


The material is impossibly worded so if you are not a economics or finance student but want to increase your financial literacy it's useless. The classes drag on and on and on and are thrown together quite haphazardly with no discernable progression of ideas or sense of cohesiveness. The examples are so convoluted, you just want them to be over and done with. As there is very little in the way of proper explanation of concepts, you're likely to be confused The quiz consists of questions so long that by the time you're done reading them you don't even know what the question is and you have 0 desire to answer it at all and I can truly say, a google search does a much better job of explaining any of the concepts in the course than reading the material. IF YOU'RE NOT A FINANCE/ECONOMICS/MATHEMEATICS MAJOR and you thought the course would be a useful tool for personal financial literacy and's a hard no.

創建者 Neil E S S


Overall, did not enjoy the course, sorry. The design was just a hot mess. I sensed little effort from the course. Had I wanted to simply read PDF slides, then I would've visited another source, rather than engage in Coursera. It basically defeats the purpose. Moreover, the instructor just talks about exactly what's in the reading material so I started skipping the videos in the second week. The quizzes were of questionable design, and I don't know how correct answers became correct answers. Further explanation to the answer key would help. Quite frankly, just go with Investopedia - they have a concise article about Behavioral Finance anyways.

創建者 Emre D


Even though the content was extremely interesting, the performance of lecturers were poor. If I didn't want to learn from videos by known universities, I would just buy the relevant textbook and learn it myself, which in this situation happened. Videos weren't even covering whole content the slides were about, and there were no questions in videos/slides similar to those in quiz. A 10 minute video of Market Bubbles & Crashes would be more beneficial than reading from an outside source. I am happy that I completed such an interesting an important course, however the design of the course and lecturer's performance was low.

創建者 Mike


The layout and presentation of this course is clunky and not intuitive. It assumes a grasp on a priori knowledge--which, for a beginners course, does not seem wise. Perhaps the juxtaposition of this course against Dr. Shiller's Financial Markets course (which I just now completed) makes this one come off as worse than it is. The reading material is written in an annoying "hold your breath to find out why this makes sense" style. Regardless, I'm un-enrolling after slogging through the first week and will look for another course on behavioural finance.

創建者 Akarsh M


The course was very interesting. But one thing to note is that there is a lot of reading to do and a lot less explanation is given by the lecturers. On top of that, the examples in the quizzes were quite vague and exhaustive. And armed with limited knowledge, I found it very difficult to go through them. Also, I got no review/correction as to why did the option I selected was wrong. This way I could have corrected myself

創建者 Paul W


The course is very light on substance. There are significantly better courses and books available on the same subject matter. I definitely would not recommend this course.

創建者 Edwin S


Worst course I have done on Coursera. You are expected to learn almost everything from a few pdfs and lectures do not cover much. Definitely not recommended.

創建者 Fokrur R H


The worst course ever. There is no matching between course video content and question. Not much explanation about the biases.

創建者 Chelsea R


I was looking more for a beginners level course for money management, and this was more geared towards finance.

創建者 18BCF020-Bindhiya M B A


Certificate is not there ...And after completing of course I didn't get my certificate

創建者 Md R I


too much reading ....explanation is poor.... less understanding

創建者 Archil L J


very poor. expected much more and better explainations.

創建者 Ameet C


extremely impractical, confusing notes and tests

創建者 Jennifer A


Complex concepts were not explained well.