Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products.
In this capstone, you are the business consultant working for a well-established “HON / wellness” company. The CEO has given you a task. You have to bring a new overseas product into China.
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教學大綱 - 您將從這門課程中學到什麼
週
1完成時間為 20 分鐘
Module 0
Welcome to the "Doing Business in China" Capstone Project! We've used this course shell to bring you the resources and tools you need to complete your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone.
2 個閱讀材料
2 個閱讀材料
1. Course Format, Grading and Expectations10分鐘
2. An Overview of BDF and HON life10分鐘
完成時間為 2 小時
Module 1
The first task now is you'll write your Description of the product you will develop further in a full opportunity analysis for your final project. You should specify how bringing the project into China fits the company. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of three of your peers.
2 個閱讀材料, 1 個測驗
2 個閱讀材料
3. Project Description Instructions10分鐘
4. Project Description Template10分鐘
週
2完成時間為 2 小時
Module 2
In this Module, you'll write your Strategic Plan for your product that will be part of your final project. Because determining who, where and how to enter China is critical to the success of your capstone, you'll have the opportunity to get feedback on the appropriateness and analytical strength of your strategic plan before you submit it as part of your final project. Once you submit your idea, please review the Strategic Plans of three of your peers.
2 個閱讀材料, 1 個測驗
2 個閱讀材料
5. Strategy Instructions10分鐘
6. PESTGDP Analysis and Strategic Plan Template10分鐘
週
3完成時間為 2 小時
Module 3
In this Module, you'll write your Marketing Plan for your product that will be part of your final project. Because determining who the audience is for a product, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit it as part of your final project. Once you submit your idea, please review the Marketing Plans of three of your peers.
2 個閱讀材料, 1 個測驗
2 個閱讀材料
7. Selling Instructions10分鐘
8. Marketing Plan Guidelines10分鐘
週
4完成時間為 5 小時
Module 4
Use this week to bring your project together and complete the Business Plan. Then, develop a 1-min video pitch presentation to sell your business plan to the management team of the company of the product you selected. Find someone you trust to review your work and offer feedback. Use the forums to see if your peers will help you out. Once you submit your plan and presentation, please review the work of at least three of your peers. We can't wait to see what you've come up with!
4 個閱讀材料, 2 個測驗
4 個閱讀材料
9. Recap of your project objective10分鐘
10. Business Plan Instructions10分鐘
11. Business Plan Template10分鐘
12. 1-minute Video Pitch Presentation Instruction10分鐘
講師
Prof. Dominic Chan
Associate Director, EMBA Program, Associate Professor of Practice in Entrepreneurship, Project Director, Centre for EntrepreneurshipDepartment of Decision Sciences and Managerial Economics
Prof. Letty Kwan
Assistant ProfessorDepartment of Psychology
Prof. Xufei Ma
Associate Professor, Director, Center for EntrepreneurshipDepartment of Management
關於 香港中文大学
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
關於 Doing Business in China 專項課程
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
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