Doing Business in China Capstone enables you to apply your skills to real business challenges. You’ll use your newly earned business skills to identify, explore and evaluate a real opportunity involving products.
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課程信息
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第 4 門課程（共 4 門）
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初級
完成時間大約為12 小時
英語（English）
字幕：英語（English）
可分享的證書
完成後獲得證書
100% 在線
立即開始，按照自己的計劃學習。
第 4 門課程（共 4 門）
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為12 小時
英語（English）
字幕：英語（English）
提供方
香港中文大学
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a forward looking comprehensive research university with a global vision and a mission to combine tradition with modernity, and to bring together China and the West. CUHK teachers and students hail from all corners of the world. CUHK graduates are connected worldwide through an expansive alumni network.
教學大綱 - 您將從這門課程中學到什麼
完成時間為 20 分鐘
Module 0
Welcome to the "Doing Business in China" Capstone Project! We've used this course shell to bring you the resources and tools you need to complete your Capstone Project. Please study the readings below which provide you with the resources and timeline you need to complete a successful capstone.
完成時間為 20 分鐘
2 個閱讀材料
2 個閱讀材料
1. Course Format, Grading and Expectations10分鐘
2. An Overview of BDF and HON life10分鐘
完成時間為 2 小時
Module 1
The first task now is you'll write your Description of the product you will develop further in a full opportunity analysis for your final project. You should specify how bringing the project into China fits the company. Because deciding what you will spend the next few weeks researching is such an important step, you'll submit it for peer review so you can get feedback on the validity and feasibility of your idea before you devote more time and effort to it. Once you submit your idea, please review the Project Descriptions of three of your peers.
完成時間為 2 小時
2 個閱讀材料
2 個閱讀材料
3. Project Description Instructions10分鐘
4. Project Description Template10分鐘
完成時間為 2 小時
Module 2
In this Module, you'll write your Strategic Plan for your product that will be part of your final project. Because determining who, where and how to enter China is critical to the success of your capstone, you'll have the opportunity to get feedback on the appropriateness and analytical strength of your strategic plan before you submit it as part of your final project. Once you submit your idea, please review the Strategic Plans of three of your peers.
完成時間為 2 小時
2 個閱讀材料
2 個閱讀材料
5. Strategy Instructions10分鐘
6. PESTGDP Analysis and Strategic Plan Template10分鐘
完成時間為 2 小時
Module 3
In this Module, you'll write your Marketing Plan for your product that will be part of your final project. Because determining who the audience is for a product, and how to talk the audience about it is critical to the success of your capstone, you'll have the opportunity to get feedback on creativity and analytical strength of your marketing plan before you submit it as part of your final project. Once you submit your idea, please review the Marketing Plans of three of your peers.
完成時間為 2 小時
2 個閱讀材料
2 個閱讀材料
7. Selling Instructions10分鐘
8. Marketing Plan Guidelines10分鐘
完成時間為 5 小時
Module 4
Use this week to bring your project together and complete the Business Plan. Then, develop a 1-min video pitch presentation to sell your business plan to the management team of the company of the product you selected. Find someone you trust to review your work and offer feedback. Use the forums to see if your peers will help you out. Once you submit your plan and presentation, please review the work of at least three of your peers. We can't wait to see what you've come up with!
完成時間為 5 小時
4 個閱讀材料
4 個閱讀材料
9. Recap of your project objective10分鐘
10. Business Plan Instructions10分鐘
11. Business Plan Template10分鐘
12. 1-minute Video Pitch Presentation Instruction10分鐘
關於 Doing Business in China 專項課程
Participants will know how Chinese entrepreneurs, consumers and employees think and act, and be able to generate consumer and business insights for doing business in China. Through the use of well-designed business cases, participants will be able to apply this knowledge when they start or manage a business organization in China. Participants will be able to identify business opportunities and challenges based on nuanced understanding of the socio-political, economic, cultural, and technological environments in China, and leverage on their consumer and business insights to develop and implement culturally informed strategic plans.
常見問題
我什么时候能够访问课程视频和作业？
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
- The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
- The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
我订阅此专项课程后会得到什么？
您注册课程后，将有权访问专项课程中的所有课程，并且会在完成课程后获得证书。您的电子课程证书将添加到您的成就页中，您可以通过该页打印您的课程证书或将其添加到您的领英档案中。如果您只想阅读和查看课程内容，可以免费旁听课程。
退款政策是如何规定的？
如果订阅，您可以获得 7 天免费试听，在此期间，您可以取消课程，无需支付任何罚金。在此之后，我们不会退款，但您可以随时取消订阅。请阅读我们完整的退款政策。
有助学金吗？
是的，Coursera 可以为无法承担费用的学生提供助学金。通过点击左侧“注册”按钮下的“助学金”链接可以申请助学金。您可以根据屏幕提示完成申请，申请获批后会收到通知。您需要针对专项课程中的每一门课程完成上述步骤，包括毕业项目。了解更多。
還有其他問題嗎？請訪問 學生幫助中心。
