Chevron Left
返回到 The Digital Marketing Revolution

學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

4.7
1,250 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

篩選依據:

301 - The Digital Marketing Revolution 的 325 個評論(共 334 個)

創建者 Ankitha P

2020年11月4日

was interesting. All the interviews were insightful

創建者 PURNIMA M

2021年3月1日

this course needs new updates and latest examples

創建者 Medarshang K S M

2022年5月11日

Good basic introduction to the concept

創建者 Noor E S

2022年3月17日

اتمني ان يتم اضافه اللغه العربيه به

創建者 Akhil A

2020年8月15日

It was a unique course in itself.

創建者 Maria L C

2020年9月1日

Interesting and authentic!

創建者 Mohammed N

2022年3月2日

Good for Beginners.

創建者 Bukola G

2022年6月24日

It was awesome

創建者 Sharon S

2022年7月23日

really good

創建者 Ahmed M

2018年12月25日

nice course

創建者 Amit B

2019年8月20日

good

創建者 Farzad K

2022年3月3日

It was an interesting course and I enjoyed some of the subjects taught. Although I think It would have been better if they had been paid less attention to theoretical subjects and more to the practical subjects of the specialty. Because most of the subjects may be found in online reports and Digital Marketing Blogs. Overall, thanks for the valuable content. i hope to see more practical matters in the next courses.

創建者 Jamie S

2018年8月16日

I really enjoy Aric's teaching style. The interviews at the end of each module were informative. Overall this course in the Digital Marketing Series was less relevant to my job.. but it was very interesting.

創建者 Amruta M

2020年10月21日

Though the concept of the course is very good, the material seems to be repetitive. The course feels stretched in its 4th week. Professor is undoubtedly very convincing and delivers the course well.

創建者 Andrea C F

2021年11月12日

I enjoyed the course and received a good grade; however, I did not receive a certificate with my name on it like in other courses.

創建者 Onkar A R

2022年6月7日

not received certificate

創建者 Paul

2020年7月3日

Good:

Professor has a good style.

Informed me of a few new things.

Bad:

The content of this course could have been done in a reading or a few videos. The topic was not so broad and it was beaten to death.

The problem with this and other courses is they have not even fully done the math of digital marketing - so how can anyone really understand all of it.

Other courses - and I am not saying all are better at all - give you handouts and templates with what you need.

創建者 Jon N

2021年2月23日

As much as I'd like to say nice things, I can't. This is a filler course that has nothing to do with the larger specialization of digital marketing. There were a few interesting things that you MIGHT be able to make an argument are relevant (distantly), but that content could have been put in a single week class. I think it's too long, and there's too much that isn't relevant. Unfortunately, it's required to get to the capstone.

創建者 Elina D

2021年1月10日

Course structure: 70% peer graded assignments and quizzes, 15% the professor bragging about his 3D printing lab, 10% students opinions, 5% of information. If you are not doing this as a part of marketing specialization, it is not worth your time. Look into prof. Yao courses from Illinois university instead.

創建者 Pedro M

2022年3月2日

A bit slow as a course... the rate at which we cover new insights is quite low, so it becomes boring. from an academic prosptective, it may be interesting to go so deep in basic concepts, but it is not very practical. still, I am planning to take some other courses of this specialization

創建者 Carol F

2022年1月3日

R​ead only the first class materials and stopped. Not updated in years and two links don't work. My sense is that this is a waste of time.

創建者 Aditya J

2022年8月11日

not good for new things to learn as it teaches outdated things and more theory than pratical things

創建者 Michael T

2018年4月10日

Had a very difficult time receiving reviews to advance to the capstone class.

創建者 MANISH J

2022年7月5日

Too basic and elementary. No relevance to real world business implications.

創建者 Syed N S

2022年5月22日

I find this course confusing and it was lengthy.