Chevron Left
返回到 The Digital Marketing Revolution

學生對 伊利诺伊大学香槟分校 提供的 The Digital Marketing Revolution 的評價和反饋

4.7
1,278 個評分

課程概述

The Digital Revolution is dramatically altered the way many products are created, promoted, distributed, and consumed. Before the advent of new digital technologies such as the Internet, personal computer and smartphone, marketing was largely an Analog (i.e., physical) activity. Today, many marketing activities such as how products are promoted are increasingly Digital in nature. However, we still live in an Analog (or physical) World. For example, even today, most sales are still conducted in physical stores. Thus, both marketers and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines both the Analog and the Digital and how these two forces relate to one another within the Digital Marketing Revolution. This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this learning adventure. Upon successful completion of this course, you will be able to: -Understand the key differences between Analog and Digital and the implications of these differences for marketing. -Understand the four ways in which the Analog is being affected by the Digital Revolution. -Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers. -Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital world. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

熱門審閱

AS

2020年10月10日

Quite unique in its view of Analog VS. Digital in today's world. I would recommend it for any aspiring marketing professional as it offers a different perspective than most digital marketing courses.

LK

2021年4月1日

Professor Rindfleisch is a great professor. I look forward to his sessions because he always keeps it interesting and he seems so excited by what he teaches he makes it interested for me as well.

篩選依據:

226 - The Digital Marketing Revolution 的 250 個評論(共 346 個)

創建者 RORY C

2019年10月22日

創建者 Antony J L

2018年12月14日

創建者 Kristina B

2022年8月10日

創建者 Emeka J E

2020年11月4日

創建者 charmi d

2020年10月25日

創建者 Ailyn A

2020年10月25日

創建者 Podshivalova I

2020年10月11日

創建者 SWARAJ D

2020年8月9日

創建者 Dejan C

2019年11月3日

創建者 Abhishek C

2018年7月4日

創建者 tiago t

2018年2月7日

創建者 Joel D B C

2021年2月16日

創建者 jad d

2021年1月7日

創建者 LEONARDI

2021年1月7日

創建者 Ishrat N

2020年10月25日

創建者 VEERESH S

2020年6月18日

創建者 Seif A

2018年2月25日

創建者 Mohit A

2020年9月24日

創建者 Malika P

2020年4月8日

創建者 FOUAD E

2022年7月16日

創建者 Nhung L

2022年6月18日

創建者 Celestine O S

2022年3月21日

創建者 Jaime C B

2020年8月20日

創建者 Ajeet M

2020年5月16日

創建者 Jasmine G

2022年4月14日