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學生對 伊利诺伊大学香槟分校 提供的 Digital Marketing Capstone 的評價和反饋

4.5
330 個評分
89 個審閱

課程概述

The Capstone is the culminating project in the Digital Marketing Specialization. The corporate partner for the specialization is W.W. Grainger(http://www.grainger.com/) . They are the largest supplier of Maintenance, Repair and Operations (MRO) products. Millions of businesses and institutions worldwide rely on Grainger for pumps, motors, hand tools, janitorial supplies, fasteners and much more. In 2017, they had sales of US Dollar 10.4 Billion, and about 60% of orders originated online. You will be working on a problem specified by the Digital Marketing team at Grainger, to develop a channel strategy to increase sales of Bosch power tools on Grainger.com. You will have the opportunity to combine the tools and techniques obtained through all the courses in this specialization and apply them to a real business problem. The Capstone project will be 6 weeks long. You must take the Capstone project class after taking all the other courses in this Specialization. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu....

熱門審閱

AR

Oct 19, 2016

My very first specialization. It wasn't that easy. But I'm sure worth it. Thank you, Coursera. Thank you, teachers! Hope that knowledge (and certificate, as well) will help me to enhance my career.

AM

Dec 06, 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

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26 - Digital Marketing Capstone 的 50 個評論(共 82 個)

創建者 William J B

Sep 01, 2016

Not easy, but worth it, especially if Digital Marketing is your career.

創建者 Ashutosh K

Aug 02, 2017

Great Learning

創建者 Flavia d A V

Sep 07, 2017

Excellent!

創建者 Zhou H

Feb 07, 2016

这门数字化市场的实践课程的难度不低,很多资料和数据需要自己到网络上进行收集,课程里还多次组织了目标客户的相关领域负责人进行网络访谈,可谓实战气氛浓郁。 Capstone项目包括5次阶段作业和最后的项目报告,内容循序渐进,一方面起到了复习作用,另一方面也可以在与同学交互的过程中不断提升方案的内容和质量。最后的项目报告依旧很挑战,往往可以从其他同学的优秀作业中获得启发,并进一步完善自己的思路。 总体来说本课与类似课程相同,通过并不难,但要拿到高分,真正掌握其中的知识并学以致用,则需要对自己提出严格要求。

創建者 Naman A

Apr 09, 2017

Really great experience and a must for every learner!

創建者 Gopakumar V S

Feb 27, 2018

Highly recommended course for all the beginners in digital marketing field. And Coursera offers a great platform for all those candidates worldwide the best refined study materials. Excellent support from the technical team who is there to help candidates throughout the course. One of my suggestion is the new mobile version is not as good as the previous version. But I think they make it more user friendly.

Gopakumar V S

創建者 Kesinee A Y

May 30, 2018

This class was enormously helpful in helping students to learn new data sources and how to synthesize what we learned in the past six courses. Reviewing others' coursework was an important means of learning new resources and different perspectives. This is the art and not just the science of digital marketing planning. I'm grateful to the professors and fellow learners for the opportunity. My views of marketing are forever changed and I look forward to applying what I've learned int the real world! Thank you!

創建者 Cristóbal O E

Jul 15, 2017

Best Course Online for Business!

創建者 Amanda W

Jan 04, 2017

This was a wonderful class, and definitely a intense cap to the rest of the course. I really learned a lot and enjoyed my time taking this specialization and have recommended it to many other members of my company. I will definitely be taking more classes and specializations in the future!

創建者 Susana R R

Feb 08, 2016

I will highly recommend this Specialization. I have learned a lot. Thanks

創建者 Abdullah M

Jul 27, 2017

Outstanding project !

創建者 Jordi

Jan 14, 2017

Excellent course! well structured, gives you an overall perspective of Digital Marketing. Willing to gain deeper learning on the topics discussed.

創建者 Tan Y H

May 20, 2018

Great course!

創建者 Anand S M

Jul 02, 2017

Great Course. Lot of learnings. Completed the course at last.

I went beyond a year of subscription to completed the course because of my busy schedule. But coursera obliged to help out with no additional fee. Thanks coursera and the digital marketing team.

創建者 Jacques P P

Apr 06, 2017

Great way to learn how to prepare a digital marketing plan in a step by step basis.

創建者 Mohamed M A M S

Jun 26, 2019

very good

創建者 Aya M A E

Jun 26, 2019

what a useful,amazing and full of information course

創建者 abo a m a m h m s

Jun 26, 2019

very imprtant program

創建者 Jaime A M B

Jul 05, 2019

Simply awewsome!

創建者 Mario H U B

Jul 17, 2019

Amazing!

創建者 Osama K A

Jul 19, 2019

This course is a collection of all the previous courses in the specialization. it demands a lot of work and research. But it is great to full understand and gather all previous ideas in one project. I like it..

創建者 Barnendra M C

Sep 19, 2019

Amazing experience with the Digital Marketing Capstone. It really tested my understanding of the entire digital marketing specialization content and pushed me towards extensive research during the course of the capstone. Feeling contented with this accomplishment

創建者 Vladimir V

Sep 07, 2019

It was an excellent experience and a very good teacher Thanks

創建者 Diego M

Oct 15, 2019

Its the best option

創建者 Ahmed M A E M M

Jan 15, 2019

very good course