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第 4 門課程(共 4 門)
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初級
完成時間大約為41 小時
英語(English)
字幕:英語(English), 法語(French)
可分享的證書
完成後獲得證書
100% 在線
立即開始,按照自己的計劃學習。
第 4 門課程(共 4 門)
可靈活調整截止日期
根據您的日程表重置截止日期。
初級
完成時間大約為41 小時
英語(English)
字幕:英語(English), 法語(French)

提供方

巴黎高等商学院 徽標

巴黎高等商学院

立即開始攻讀碩士學位

此 課程 隸屬於 巴黎高等商学院 提供的 100% 在線 MSc in Innovation and Entrepreneurship。如果您被錄取參加全部課程,您的課程將計入您的學位學習進程。

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1

1

完成時間為 9 小時

Module 1: Overall approach to Design Thinking

完成時間為 9 小時
10 個視頻 (總計 80 分鐘), 9 個閱讀材料, 6 個測驗
10 個視頻
Introduction to our guest speakers4分鐘
Definitions of Design Thinking7分鐘
"Design" in Design Thinking11分鐘
Advanced Thinking Part I6分鐘
Advanced Thinking Part II7分鐘
Design Thinking in Practice4分鐘
The 3 phases of Design Thinking11分鐘
About Visualization and Storytelling5分鐘
Types of projects11分鐘
9 個閱讀材料
Course Syllabus15分鐘
Description: Module 12分鐘
Optional reading: Change by design5分鐘
The Insurance Example10分鐘
Additional Readings: Design thinking is intuitive thinking10分鐘
An overview of the Design Thinking Approach10分鐘
Exercise: Storyboarding and storytelling reflective1小時
Additional Readings30分鐘
List of examples of projects suitable for a Design Thinking approach10分鐘
5 個練習
Practice Quiz M1L230分鐘
Practice Quiz M1L330分鐘
Practice Quiz M1L430分鐘
Practice Quiz30分鐘
Graded Quiz Module 130分鐘
2

2

完成時間為 11 小時

MODULE 2A: INSPIRATION-DATA COLLECTION

完成時間為 11 小時
9 個視頻 (總計 51 分鐘), 5 個閱讀材料, 5 個測驗
9 個視頻
The challenge definition and its scope Part 16分鐘
Challenge definition and its scope Part 24分鐘
What type of data?5分鐘
Value Analysis2分鐘
Qualitative and primary data collection9分鐘
Examples of Observation4分鐘
Observation in Practice Part I7分鐘
Observation in Practice Part II7分鐘
5 個閱讀材料
Module 2 Description15分鐘
Exercise: Step 1: Articulation of the problem and auto scoping2小時
Exercise: Step 2: Data collection plan and effective collection5小時
Additional Readings10分鐘
A guide to identify analogies?2分鐘
5 個練習
HMW question15分鐘
Practice Quiz M2L130分鐘
Practice Quizz M2L230分鐘
Practice Quiz M2L330分鐘
Practice Quiz M2L430分鐘
3

3

完成時間為 7 小時

Module 2B: INSPIRATION- DATA ANALYSIS

完成時間為 7 小時
3 個視頻 (總計 22 分鐘), 6 個閱讀材料, 4 個測驗
3 個視頻
Insight Emergence7分鐘
Synthesis of the inspiration phase1分鐘
6 個閱讀材料
How to design personae?10分鐘
Examples of Personae and Journey maps10分鐘
How to identify extreme users10分鐘
Criteria for insights and the final HMW articulation10分鐘
Exercise: Final articulation HMW and the persona(s) you target1小時
Additional readings: About insights10分鐘
3 個練習
Practice Quiz M2BL530分鐘
Practice Quiz M2BL630分鐘
Graded Quiz Module 2A&2B30分鐘
4

4

完成時間為 3 小時

MODULE 3A: IDEATION

完成時間為 3 小時
5 個視頻 (總計 33 分鐘), 2 個閱讀材料, 3 個測驗
5 個視頻
Ideation: rules for ideas generation7分鐘
Ideation: tips for ideas generation and fixation effect9分鐘
Ideation workshop at Paris Chamber of Commerce4分鐘
Concept development6分鐘
2 個閱讀材料
Module Description10分鐘
How to present a concept?10分鐘
2 個練習
Practice Quiz M3AL130分鐘
Practice Quiz M3AL230分鐘

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關於 管理创新和设计思维 專項課程

The HEC Strategic Management of Innovation Specialization will close for enrollment on August 11, 2020. If you are interested in earning a Specialization Certificate, please upgrade or apply for Financial Aid in each course of the specialization by August 11, 2020, if you have not already done so. After August 11, 2020, learners will no longer have access to courses they have not paid for. In order to earn a Specialization Certificate, you will need to complete all graded assignments, including peer reviews, by February 8, 2021. After that point, no new assignment submissions will be accepted for Certificate credit. Go beyond general management with structured models and techniques used by successful entrepreneurs and CEOs. You will learn how to drive innovation at any stage of business development — from developing an idea to leading a company. Taught by award-winning faculty from HEC Paris, one of Europe’s leading business schools, the curriculum provides structured models and techniques that teach you to be an innovator and change-maker in any industry. This Specialization is part of the HEC Paris MSc in Innovation and Entrepreneurship. If you are admitted to the full program, your courses count towards your degree program....
管理创新和设计思维

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  • Our pedagogical approach combines frameworks based on cutting-edge research in organizational behavioral, psychological and sociological theories, with evidence from cases and guest speakers. It mixes theory and practice: it shows the tools through projects therefore they are embedded in real situations as well as their foundations leading to their benefits and limits.

    You will practice the tools in your project individually and as a group. You will leverage the creative capacity of the group and you will have the opportunity to work with your peers and therefore challenge your understanding of the principles and the method learned.

    The course features several examples of design thinking projects from different sectors. The examples are taken from french multinational corporation leader in their sector.

    The ten guest speakers experienced in design thinking belong to a wide range of firms (Business to Business, Business to consumer, industry, services, etc.) and industries (aeronautics, automotive, food, services, design, consultancy, etc).

    The course leverages as well examples from international context known for its excellence in design thinking such as Ideo.

    Our goal is to make sure that you complete this course with the best understanding of what design thinking for innovation entails.

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