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學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

673 個評分
185 條評論


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,


151 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 175 個評論(共 183 個)

創建者 Greg K


Excellent insight and tools for turning Design Thinking into Strategy. Easy to follow pace and clear course materials. Going to look for more...

創建者 Sajith P


Good Material , Good discussions & Examples were very relevant & Enjoyed the Learning process. This is my first Certification from Coursera :)

創建者 Sudipa G


It's a very good course and specially for who wanted to be a entrepreneur, so I love to this course and I learned so many things, Thank you.

創建者 Tiago V


Very interesting way to put on practice the theory you learn with a project that you may want to take off finally!. Great stuff!

創建者 Charles L


Interesting content, but still not entirely sure how the concepts of design thinking and corporate trategy really gel together.

創建者 Tryambak C


Great course. But definitely not of intermediate standard. It should be categorized under basic. Just above beginner level.

創建者 Phani K


A Good course which can give a detailed introduction about Design Thinking. The assignments can be made still tough .

創建者 Cameron M


Very informative with up to date case studies. Would recommend to any entrepreneur, product manager, or designer.

創建者 Sophie B D


Excellent course to better understand Design thinking in the context of business strategic initiatives.

創建者 Denis S


Very good and practical. Even though it's a virtual course, thought it was really interactive.

創建者 Benoit d C


It really enjoyed learning these methodologies that help converting ideas into business!

創建者 Harul M


Very good course for a solid introduction on design thinking for business strategy.

創建者 Mathew N


Good insight on design thinking and its application in Corporate environment.

創建者 Kartikey G


A good primer and experience on business strategy and design thinking.

創建者 Thomas O


I think the course was nicely put together. Well done to the team.

創建者 Marisse P


This course is good! There will be always room for improvement.

創建者 Bhavesh L


Fruitful course with excellent content & tutor.

創建者 TAM H Y


A good introduction to Design Strategy.

創建者 Alessandra C


very interesting and well explained

創建者 Ivan T


nice and concise course.

創建者 Andy R


Clear video, concise!

創建者 Anadi S


Great content

創建者 Hitesh C


Good One

創建者 Filipe V G


The course is a very good introduction about the exposed subjects. Even better if:

-Use more examples when explaining principles. The course ends up very superficial and theoretical even with the cases used they just talk about things but they haven't shown any real example. It would be much better they show real examples of each section (persona, MVP, prototype, canvas...)

-Lots of links from the reading materials are offline

-Most of the links are not very useful and from good sources. I'd expect more resources as the one used in the first week from HBS