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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

4.6
674 個評分
185 條評論

課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

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JJ
2019年8月19日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

DG
2021年2月7日

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,

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51 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 75 個評論(共 183 個)

創建者 Anne M

2021年4月25日

Good course with tools and resources to activate your learning. Assignments challenge you to go beyond the theory and do hands on application.

創建者 SeeKiat K

2020年5月31日

Excellent course to seriously think through with guidance and considerations to make a value proposition, based on human centric requirements.

創建者 Viona V

2021年5月18日

This course is super interesting and informative. I've gained a lot of new insights about design thinking and how to apply it correctly.

創建者 Upenyu M

2020年10月15日

This course is comprehensive and educational. All the modules were clear and understandable with resourceful links for further reading.

創建者 Danladi M

2019年3月16日

The course was an eye opener into better strategies to introduce new products and solve business problems. I enjoyed every bit of it.

創建者 Sarah B

2021年3月31日

The information was easily understandable and the case studies made it easier to understand the concepts put forward in the course.

創建者 Kumar V N

2020年6月5日

The whole content was so delicious and easy to digest, I hope I’ll come again for another course of a meal !/ Thank you COURSERA !

創建者 Miguel H

2019年12月23日

Great traininig, it truly make you understand how to apply Corporate Strategy and Design Thinking together, for better results.

創建者 Carlos A

2020年6月7日

Very good and essential for learning the best way to built a strategy based on the real importance of the product or company.

創建者 Hanh N

2020年5月5日

Great course to learn about new approach to strategy. Content can be a bit too fast if you do not have business background.

創建者 bhaskarnil h

2020年4月12日

Well rounded course, good pace, no extra clutters to distract you from original purpose of creating a strategy.

創建者 Ranjana P

2021年2月8日

very good content, excellent delivery of the resource person. MUST for professionals , teachers and studemts

創建者 NITIN S

2020年9月1日

Excellent learning of new concepts like Customer Persona, MVP, POV, Business Model Canvas.Really liked it!

創建者 innocent d

2020年8月12日

This course is unique, the lecturers tried their best to explain the courses well and it is well detailed.

創建者 Debajyoti C

2019年2月1日

An excellent course. Entrepreneurship enthusiasts and innovators must take this one. Highly recommended.

創建者 Francesco M

2021年3月3日

Very good course, it is well structured and straight to the point. Clara Harris Is a great professor.

創建者 Alexandra f

2020年8月4日

from an evaluation point of view i would make it more complex and with direct interaction, tests etc.

創建者 ilakkiya k

2021年6月2日

THIS COURSE IS VERY USEFUL. IT WAS NOT JUST THEORY BY WORK ON HAND BASICS. REALLY ENJOYED THE COURSE

創建者 Chundru R R

2020年5月27日

I have learned Business Canvas model and how applied in real problem practiced.Thanks my Professor

創建者 shubham s

2020年4月16日

Really good course. If you want to open your own business one day, this is a must course for you.

創建者 Sachin S

2019年7月25日

Fantastic experience of learning. Very focused and objectively defined course contents.

創建者 Manali K

2019年11月8日

A great source of learning and understanding the basics of Strategic Design management

創建者 Rhema B D P

2019年8月15日

Had an amazing time learning Design-Led Strategy, how it's used in corporate strategy

創建者 Archiit S

2020年10月26日

The course was very useful. Is there a way I can download my certificate by paying?

創建者 Siddharth V

2019年11月18日

I am personally great full &it was great learning experience for me. I have learned