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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

4.6
686 個評分
190 條評論

課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

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JJ
2019年8月19日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

DG
2021年2月7日

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,

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176 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 190 個評論(共 190 個)

創建者 TAM H Y

2019年2月9日

A good introduction to Design Strategy.

創建者 Alessandra C

2020年9月18日

very interesting and well explained

創建者 Ivan T

2020年1月3日

nice and concise course.

創建者 Andy R

2019年2月11日

Clear video, concise!

創建者 Anadi S

2020年9月6日

Great content

創建者 Hitesh C

2021年4月28日

Good One

創建者 Filipe V G

2020年5月30日

The course is a very good introduction about the exposed subjects. Even better if:

-Use more examples when explaining principles. The course ends up very superficial and theoretical even with the cases used they just talk about things but they haven't shown any real example. It would be much better they show real examples of each section (persona, MVP, prototype, canvas...)

-Lots of links from the reading materials are offline

-Most of the links are not very useful and from good sources. I'd expect more resources as the one used in the first week from HBS

創建者 Warren S

2021年4月6日

The course covers an interesting topic, but its format could be improved by providing more visual content (not just videos of a professor lecturing), providing greater insights into design thinking, and reducing focus on the mandate managed by Sydney University students with SwissRe & UBank (this could have been the content of one video, as added-value for the course participants is not very high).

創建者 Ana F M

2021年3月19日

Good insights but I felt short on more visuals than just talking and explanation. Design thinking is all about hands-on, so I was expecting more of this rather just concept ideas. Nevertheless, it has some insightfull information.

創建者 Steeve P

2020年7月11日

Good overview of the design thinking process, but despite the title, it is still very focused on digitization products. I was hoping that there would be more comparing and contrasting with established strategy frameworks.

創建者 ROBERTO V Y

2021年6月16日

Course videos are weak. They do not use support materials as graphics or images, just people talking,

創建者 Tishia Q

2020年7月15日

The material is a bit old and this format makes it really easy for people to slack off and cheat.

創建者 Felipe E V C

2020年7月12日

This course is extremely basic and isn't really worth your time. The weekly assignments aren't challenging nor highly revealing and the whole course could've been summarized in a single week as part of a bigger one. The final assessment is the creation of a Business Model Canvas which isn't really explained in the lessons and you could just Google how to make it if you've never seen one before. The main instructor Eric Knight barely appears in the course and all the lessons are provided by Dr Carla Harris; this is actually the only good thing about the course since she is very well prepared and knowledgeable. Still there are way better design thinking courses in Coursera so check out those before because sadly this one isn't worth it.

創建者 Sven P

2021年3月22日

This course is a beginners Design Thinking class. Thus, the description of the course is misleading. Concerning strategy, the only focus is on the Business Model Canvas. The case studies are limited to financial institutions.

創建者 Markus W

2021年3月4日

Monologues instead of didactics; could be delivered as Podcast ;-(

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