Chevron Left
返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

4.6
875 個評分

課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

熱門審閱

JJ

2019年8月19日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

LN

2021年9月17日

The course material was well packed and perfectly delivered. You would feel like is classroom-based. I think customer journey mapping should be included. Overall it was interesting and insightful.

篩選依據:

176 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 200 個評論(共 237 個)

創建者 Karthigeyan S

2020年12月9日

創建者 RAUL B G

2020年4月23日

創建者 Laura H

2020年10月23日

創建者 Kean E

2020年7月5日

創建者 Marie-Andrée J

2020年4月9日

創建者 Anderson C

2020年1月18日

創建者 karan m

2021年9月3日

創建者 Danielle C

2021年2月13日

創建者 Esmari W

2021年2月24日

創建者 Alejandro L

2019年3月21日

創建者 Janne T

2020年5月17日

創建者 Luis D G

2021年11月30日

創建者 Geeta R

2019年6月10日

創建者 Alejandra A

2020年6月19日

創建者 Rik W

2021年11月23日

創建者 Geneviève G

2019年8月5日

創建者 Chioma M

2021年6月1日

創建者 Greg K

2019年7月1日

創建者 Sajith P

2019年5月16日

創建者 Sudipa G

2020年6月10日

創建者 Tiago V

2019年12月2日

創建者 Charles L

2018年8月20日

創建者 Tryambak C

2020年1月17日

創建者 Phani K

2018年7月21日

創建者 Cam M

2019年8月27日