課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

2019年8月19日

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

2020年12月9日

It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.

學生對悉尼大学提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

課程概述

熱門審閱

76 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 100 個評論（共 153 個）

熱門在線課程

熱門在線專項課程

在線證書

在線學位課程

Coursera

社區

更多

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

課程概述

熱門審閱

76 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 100 個評論（共 153 個）

Coursera Footer

熱門在線課程

熱門在線專項課程

在線證書

在線學位課程

Coursera

社區

更多

學生對悉尼大学提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋