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學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

538 個評分
146 條評論


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.


126 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 144 個評論(共 144 個)

創建者 Cam M


Very informative with up to date case studies. Would recommend to any entrepreneur, product manager, or designer.

創建者 Sophie B D


Excellent course to better understand Design thinking in the context of business strategic initiatives.

創建者 Denis F d S


Very good and practical. Even though it's a virtual course, thought it was really interactive.

創建者 Harul M


Very good course for a solid introduction on design thinking for business strategy.

創建者 Mathew N


Good insight on design thinking and its application in Corporate environment.

創建者 Kartikey G


A good primer and experience on business strategy and design thinking.

創建者 osume t


I think the course was nicely put together. Well done to the team.

創建者 Bhavesh L


Fruitful course with excellent content & tutor.

創建者 TAM H Y


A good introduction to Design Strategy.

創建者 Alessandra C


very interesting and well explained

創建者 Ivan T


nice and concise course.

創建者 Andy R


Clear video, concise!

創建者 Anadi S


Great content

創建者 Filipe V G


The course is a very good introduction about the exposed subjects. Even better if:

-Use more examples when explaining principles. The course ends up very superficial and theoretical even with the cases used they just talk about things but they haven't shown any real example. It would be much better they show real examples of each section (persona, MVP, prototype, canvas...)

-Lots of links from the reading materials are offline

-Most of the links are not very useful and from good sources. I'd expect more resources as the one used in the first week from HBS

創建者 Steeve P


Good overview of the design thinking process, but despite the title, it is still very focused on digitization products. I was hoping that there would be more comparing and contrasting with established strategy frameworks.

創建者 Tishia Q


The material is a bit old and this format makes it really easy for people to slack off and cheat.

創建者 Felipe E V C


This course is extremely basic and isn't really worth your time. The weekly assignments aren't challenging nor highly revealing and the whole course could've been summarized in a single week as part of a bigger one. The final assessment is the creation of a Business Model Canvas which isn't really explained in the lessons and you could just Google how to make it if you've never seen one before. The main instructor Eric Knight barely appears in the course and all the lessons are provided by Dr Carla Harris; this is actually the only good thing about the course since she is very well prepared and knowledgeable. Still there are way better design thinking courses in Coursera so check out those before because sadly this one isn't worth it.

創建者 Emily C


Not intermediate at all- beginner's class for Design Thinking. Lack of Strategy component- just 99% design thinking.