Chevron Left
返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

4.6
521 個評分
144 條評論

課程概述

This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....

熱門審閱

JJ

Aug 20, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.

NL

Aug 18, 2020

This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.

篩選依據:

101 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 125 個評論(共 142 個)

創建者 Niels v B

Dec 06, 2019

Very good!

創建者 ADEYEMO O

Jun 11, 2020

Excellent

創建者 anubhava s

Jul 14, 2020

nice hai

創建者 nethmini t

Aug 10, 2020

Great

創建者 Sohel S j

Jun 04, 2020

Good

創建者 Roger R

Apr 14, 2020

The course started off really well. However i felt it ended a bit prematurely. The concepts of Business Strategy was explained and then there was a little deeper dive in design thinking. uptill here it was good.

However the part where Design Thinking meet Biz strat is what i was disappointed in. I felt there was more of a product development focus rather than Biz strat. I am still left wondering how to use design thinking in business strategy.

創建者 Tanmaya R

Apr 05, 2020

I would love if we could get a PDF of the course information which we could use for our own reference. The content of the course is very informative. The content is well created and gives a through overview of what exactly is Design Strategy. It would be nice if we could actually see the product and application developed for SwissRe and Ubank.

創建者 RAUL B G

Apr 23, 2020

It has very good content but the videos are a bit simple compared with other courses in Coursera. The study cases are great but it would be great to have more visual examples of how to apply design thinking and how an MVP or a prototype looks like. Nevertheless great course.

創建者 Laura H

Oct 23, 2020

The course was informative and helpful. The videos were very fast paced with tons of information and lessons taught in a very short timeframe. I often had to pause or repeat them to understand all of the information and take adequate notes for my own learning.

創建者 Kean E

Jul 05, 2020

This is a really great introduction to Design Strategy. While I do have experience in HCD, this was a good insight into applying the methodology in business strategy. I would like to see more challenging assignments introduced as this quiz felt a bit too easy.

創建者 Marie-Andrée J

Apr 09, 2020

Good overview of the deisgn thinking practice.

However more focused on design thinking than corporate strategy; the use case could be more detailed as well;

Not suitable for people who already know and have use Business Canva business model .

創建者 Anderson C

Jan 19, 2020

Love the program. It would be 5-star excellence if the program is longer and deeper-dived with into each of the subjects giving more exercises and case-studies beyond what is current. Dr. Carla Harris made the course easy to understand.

創建者 Alejandro L

Mar 22, 2019

The course was great but I wish it had dug a bit deeper into how to use the BMC and how to use the Value Proposition Canvas, which are key tools to understanding the business and taking action.

創建者 Janne T

May 17, 2020

Really compact, and time-effective way to learn. The quality of the teaching really stands out with the proper case companies included. This one of the courses that works online really well!

創建者 Geeta R

Jun 10, 2019

The case studies were really helpful. It would have been more interesting and informative to learn different type of business models for different lines of business.

創建者 Alejandra A

Jun 19, 2020

I think it’s very complete and touches every important part of the subject. I liked how it was structured. I gave it a 4 because I didn’t really find useful week 4.

創建者 Geneviève G

Aug 05, 2019

Très bien conçu. Chaque étape inclut différentes approches d'apprentissage (vidéo, quiz, devoirs et travail de réflexion). J'ai vraiment apprécié ma formation.

創建者 Greg K

Jul 01, 2019

Excellent insight and tools for turning Design Thinking into Strategy. Easy to follow pace and clear course materials. Going to look for more...

創建者 SAJITH M P

May 16, 2019

Good Material , Good discussions & Examples were very relevant & Enjoyed the Learning process. This is my first Certification from Coursera :)

創建者 Sudipa G

Jun 10, 2020

It's a very good course and specially for who wanted to be a entrepreneur, so I love to this course and I learned so many things, Thank you.

創建者 Tiago V

Dec 02, 2019

Very interesting way to put on practice the theory you learn with a project that you may want to take off finally!. Great stuff!

創建者 Charles L

Aug 20, 2018

Interesting content, but still not entirely sure how the concepts of design thinking and corporate trategy really gel together.

創建者 Tryambak C

Jan 17, 2020

Great course. But definitely not of intermediate standard. It should be categorized under basic. Just above beginner level.

創建者 Phani K

Jul 21, 2018

A Good course which can give a detailed introduction about Design Thinking. The assignments can be made still tough .

創建者 Cam M

Aug 27, 2019

Very informative with up to date case studies. Would recommend to any entrepreneur, product manager, or designer.