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返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

461 個評分
128 條評論


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



Aug 20, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


Jul 18, 2020

Great course with very useful insights of how design thinking is implemented in different organizations and experienced as how it has changed the strategies used by common business.


76 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 100 個評論(共 127 個)

創建者 matthew h

Aug 22, 2018

A good introduction to this field

創建者 Nese

Jun 30, 2020

It was a great jorney, thank you

創建者 Homero G F N

Jul 15, 2019

Very good content and structured

創建者 Amarjeet S S

Jun 11, 2020

Great learning and information.

創建者 Fady I

Sep 11, 2019

Great one, totally recommended.

創建者 Eber S

Jul 03, 2018

A very interesting course!

創建者 Aziel

Jul 13, 2020

Wonderful course indeed.


May 06, 2019


創建者 Manisha P

Jun 04, 2020

Very interesting course

創建者 Roelof D P

Mar 15, 2020

Good informative course

創建者 Amit K

Apr 03, 2020

Good study material

創建者 Rajeshwaran

Jun 17, 2020

Very good course

創建者 Felipe M M

Dec 06, 2018

really good!


May 06, 2019

Nice course

創建者 Niels v B

Dec 06, 2019

Very good!


Jun 11, 2020


創建者 Anubhava s

Jul 14, 2020

nice hai

創建者 nethmini t

Aug 10, 2020


創建者 Sohel S j

Jun 04, 2020


創建者 Roger R

Apr 14, 2020

The course started off really well. However i felt it ended a bit prematurely. The concepts of Business Strategy was explained and then there was a little deeper dive in design thinking. uptill here it was good.

However the part where Design Thinking meet Biz strat is what i was disappointed in. I felt there was more of a product development focus rather than Biz strat. I am still left wondering how to use design thinking in business strategy.

創建者 Tanmaya R

Apr 05, 2020

I would love if we could get a PDF of the course information which we could use for our own reference. The content of the course is very informative. The content is well created and gives a through overview of what exactly is Design Strategy. It would be nice if we could actually see the product and application developed for SwissRe and Ubank.

創建者 RAUL B G

Apr 23, 2020

It has very good content but the videos are a bit simple compared with other courses in Coursera. The study cases are great but it would be great to have more visual examples of how to apply design thinking and how an MVP or a prototype looks like. Nevertheless great course.

創建者 Kean E

Jul 05, 2020

This is a really great introduction to Design Strategy. While I do have experience in HCD, this was a good insight into applying the methodology in business strategy. I would like to see more challenging assignments introduced as this quiz felt a bit too easy.

創建者 Marie-Andrée J

Apr 09, 2020

Good overview of the deisgn thinking practice.

However more focused on design thinking than corporate strategy; the use case could be more detailed as well;

Not suitable for people who already know and have use Business Canva business model .

創建者 Anderson C

Jan 19, 2020

Love the program. It would be 5-star excellence if the program is longer and deeper-dived with into each of the subjects giving more exercises and case-studies beyond what is current. Dr. Carla Harris made the course easy to understand.