Chevron Left
返回到 Design-Led Strategy: Design thinking for business strategy and entrepreneurship

學生對 悉尼大学 提供的 Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的評價和反饋

521 個評分
144 條評論


This course is for entrepreneurial managers who are looking for tools and techniques to introduce exciting, innovative products or services to market quickly and informed by high-quality customer insights. It is applicable to a range of organizations from small-medium sized enterprises through to corporates, and across a range of industrial segments. The problem this course helps address is the constant pressure managers face to be innovative and introduce novel products and services for their customers. However, many creative ideas get ‘stuck’ in the boardroom or are subject to intra-organizational tensions or group think. This course provides methodologies to break through these challenges. We build on the widely known concept of design thinking but update it and apply it to advance business strategy and entrepreneurship. Over five weeks you will learn what ‘design strategy’ is, how it differs from traditional design thinking and business strategy, and how it can be used to improve existing products or services in your business, or introduce breakthrough ideas. We will also provide an exclusive, deep-dive into the practical application and impact of these strategies in one of Australia’s newest, most innovative financial institutions, UBank, and the global re-insurance giant, Swiss Re. Through conversations with their Senior Executive Leadership Teams, including UBank’s CEO, we will explore how they have embedded innovation through design thinking. By the end of this course, you will have a set of tools to inform product design and development for your own start-up, or to extend the product roadmap of an established organization....



Aug 20, 2019

This was very interesting and detailed oriented learning experience, giving insights towards the overall design leg strategy and components of creating a design led customer driven value proposition.


Aug 18, 2020

This course is a very useful and excellent course I would say. Well comprehend and I love the part which brings in real life examples of how Swiss Re and Ubank used the design strategy.


76 - Design-Led Strategy: Design thinking for business strategy and entrepreneurship 的 100 個評論(共 142 個)

創建者 sameer p

Feb 15, 2019

great course and thanks for giving it for free

創建者 Christian A

May 23, 2019

I really learned what I expected to learn.

創建者 Nutthakarn S

Feb 11, 2019

Course is very clearly, easy to understand

創建者 Sanjay M

Jun 19, 2020

A very detailed step into Design Thinking

創建者 Wim V

May 19, 2020

Very well structured course, interactive!

創建者 Anoop D

Jun 28, 2020

all modules are described efficiently

創建者 Giuseppe L

Apr 08, 2019

A very well done course! Recommended.


Nov 04, 2019

very nice course, than you coursera


Jun 03, 2020

That was really amazing training

創建者 matthew h

Aug 22, 2018

A good introduction to this field

創建者 Nese

Jun 30, 2020

It was a great jorney, thank you

創建者 Homero G F N

Jul 15, 2019

Very good content and structured

創建者 Amarjeet S S

Jun 11, 2020

Great learning and information.

創建者 Fady I

Sep 11, 2019

Great one, totally recommended.

創建者 Eber S

Jul 03, 2018

A very interesting course!

創建者 Bayron M

Oct 06, 2020

Amazing course, loved it!

創建者 Aziel G

Jul 13, 2020

Wonderful course indeed.


May 06, 2019


創建者 Manisha P

Jun 04, 2020

Very interesting course

創建者 Roelof D P

Mar 15, 2020

Good informative course

創建者 Amit K

Apr 03, 2020

Good study material

創建者 Rajeshwaran

Jun 17, 2020

Very good course

創建者 Felipe M M

Dec 06, 2018

really good!


Sep 27, 2020

Nice course


May 06, 2019

Nice course